Manager, Social Creative - job 9 of 19

The Manager, Social Creative at Visa is responsible for designing and conceptualizing social content that captivates audiences on platforms like TikTok, Instagram, YouTube, and X. This includes developing engaging social assets that align with brand objectives, collaborating with cross-functional teams, and monitoring trends to inform future campaigns.

To succeed as the Manager, Social Creative at Visa, candidates should have a strong background in design, an understanding of social media formats, and experience with storytelling through visual content. Familiarity with current trends in Sports, Music, and Travel is also beneficial, along with the ability to work well in a collaborative environment.

The Manager, Social Creative plays a crucial role in Visa's marketing strategy by creating social content that embodies the brand's voice and engages its audience. By designing on-trend, relevant social assets, this position helps to elevate Visa's overall marketing impact and connect with consumers in meaningful ways.

The Manager, Social Creative will work on various projects, including high-budget campaigns and quick-turn social content. This could involve designing graphics for social media, crafting Instagram Stories, and producing thumbnail images and captions that drive engagement.

The work environment for the Manager, Social Creative at Visa is hybrid, allowing for a blend of in-office collaboration and remote work. Team members can expect a creative atmosphere that encourages flexibility, teamwork, and innovation in developing outstanding social content.

Be sure to outline your approach to conceptualizing ideas based on brand objectives, audience insights, and current trends. Discuss how you balance creativity with strategic needs while collaborating with various teams.

Share specific resources, platforms, or communities you follow, such as industry blogs, trend reports, or social media influencers that keep you informed about new developments and popular strategies.

Highlight your familiarity with platform-specific nuances and talk about previous projects you’ve worked on that required tailored approaches for each platform, ensuring that you deliver optimal engagement.

Provide a detailed account of the campaign, discussing your contributions as the Designer or Creative Lead, your strategies, and the results achieved, using metrics when possible.

Emphasize your teamwork skills and mention specific experiences where you've worked with diverse teams and how you foster communication to ensure project success.

Discuss elements like storytelling, visual appeal, relevance to the audience, and alignment with current trends, explaining how these components engage and retain viewer interest.

List the design software you're proficient with, such as Adobe Creative Suite, Canva, or social media management tools, and describe how these tools enhance your creative process.

Explain which metrics you track, such as engagement rates, reach, and conversions, and discuss how you use this data to refine your creative strategies for future projects.

Share a specific instance where you received feedback on your work, detailing your willingness to adapt and the positive outcome of making those changes.

Discuss emerging trends you’ve noticed, such as the rise of short-form video or increased interactivity, and how you plan to innovate and respond to these shifts in your role as a Manager, Social Creative at Visa.