Marketing Manager, Social Video Creative - job 9 of 24

In the role of Marketing Manager, Social Video Creative at Visa, your core responsibilities include developing, editing, and producing compelling social video content tailored for platforms like TikTok, Instagram, YouTube, and X. You will be expected to collaborate with Social Creatives and Strategists, ensuring that content not only reflects Visa’s brand voice but also engages with current trends in Sports, Music, and Travel. Moreover, your role involves creating dynamic captions, designing eye-catching thumbnails, and translating creative concepts into published content efficiently.

To thrive as a Marketing Manager, Social Video Creative at Visa, candidates should possess a strong background in video production and editing, particularly with tools like Adobe Premiere Pro and social media platforms' in-app functionalities. Experience in creating engaging content for social media is essential, as is a passion for trends in content and audience engagement. A collaborative spirit and ability to work efficiently on diverse projects are also critical, as is a knack for storytelling through visual media.

An ideal candidate for the Marketing Manager, Social Video Creative position at Visa would have several years of hands-on experience in digital marketing and social media content creation. Familiarity with best practices in social video formats and trends on platforms like TikTok and Instagram is crucial. Additionally, experience working with creative teams to design and execute engaging campaigns in high-pressure environments would set you apart.

As a Marketing Manager, Social Video Creative at Visa, you can expect to engage in high levels of collaboration with cross-functional teams including Creative, Strategy, Editorial, and Community specialists. This collaborative environment allows you to blend different perspectives and expertise into producing innovative and authentic social content that speaks to various audience segments, maximizing engagement and brand alignment.

At Visa, the success of the content produced by the Marketing Manager, Social Video Creative is typically measured through engagement metrics such as views, shares, likes, and comments on social platforms. Additionally, the impact on brand perception, audience reach, and overall campaign effectiveness are assessed to ensure content not only meets creative expectations but also achieves strategic marketing objectives.

When asked about your process for creating social video content, start by outlining your approach in several key stages: ideation, scripting, filming, editing, and reviewing. Emphasize the importance of aligning your content with current trends while maintaining brand voice. Share specific examples where your process led to successful campaigns, focusing on creative decision-making and responsiveness to feedback.

When answering this question, detail the strategies you use to stay informed, such as following industry leaders, participating in relevant online communities, and exploring trending hashtags on platforms like TikTok and Instagram. Mention any tools or resources you leverage to track emerging trends and how you apply this knowledge to your content creation process at Visa.

Discuss your experience with various video editing tools, highlighting your proficiency in Adobe Premiere Pro and any in-app tools like CapCut. Explain your choice of tools based on their ease of use, versatility, and capacity for producing high-quality results. Include examples of past projects where specific tools helped achieve creative goals.

In your response, emphasize your time management skills and ability to prioritize tasks effectively. Share strategies you use to streamline the content creation process, such as having a clear plan before starting projects and being proactive about potential challenges. Use examples from past experiences where you successfully delivered quality content within strict timelines.

Begin your answer by sharing a specific instance where feedback influenced your content direction. Describe the approach you took to analyze the feedback, how you implemented the changes, and the positive outcomes that followed. This response demonstrates your flexibility and commitment to audience engagement, both of which are vital for the Marketing Manager, Social Video Creative role at Visa.

When discussing what makes an eye-catching thumbnail, talk about the importance of bold visuals, clear text, and relevance to the content. Share examples of successful thumbnails you’ve created, focusing on how they captured viewers’ attention and encouraged clicks. This showcases your understanding of the nuances of social media engagement.

Explain the significance of thoroughly understanding a brand's voice and messaging before creating content. Talk about how you’ll integrate strategic brand elements into your video narrative while ensuring that the content resonates with the targeted audience. Provide examples of previous projects where you successfully aligned content with branding goals.

Use this opportunity to detail a specific campaign where you played a leading role, outlining the goals, creative process, execution, and results. Discuss the impact of the campaign regarding viewer engagement, brand visibility, or client conversion rates, which will demonstrate your capability and readiness for the Marketing Manager role at Visa.

Share how audience analysis influences your content strategies, from defining target demographics to adapting styles and formats that resonate. Provide insights into tools or metrics you use to gauge audience preferences and how you adjust your practices based on this data, emphasizing the importance of being audience-focused in a role like the Marketing Manager, Social Video Creative.

Discuss your approach to ensuring creativity while adhering to brand guidelines. Highlight the importance of understanding the framework set by the brand while finding ways to innovate within those parameters. Share experiences where you explored creative concepts that aligned with brand standards, which is vital for a position like Marketing Manager, Social Video Creative at Visa.