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Sr. Marketing Manager - job 4 of 23

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Visa is seeking a versatile Sr. Marketing Manager with a generalist approach to join our dynamic team. The ideal candidate will have a broad marketing skill set in the small business marketing space and will be responsible for creating compelling content for our digital, social media, and events platforms, managing customer advocacy and success stories, and coordinating both in-person and virtual events in collaboration with a supportive team. This role requires a creative, strategic thinker with a profound understanding of how to use content to engage audiences and develop strategies that drive revenue growth. The role will sit within the Authorize.net brand of Visa Acceptance Solutions, an open digital payments management platform. This role reports to Head of Marketing for Authorize.net, a Visa Solution.
This Position Will Be Responsible For
Develop and execute a content strategy for our digital and social media platforms that aligns with our business goals and is tied to revenue growth.

Create engaging, digital, SEO-optimized content that resonates with our target audience and promotes brand engagement.
Support content creation and management with 3rd party publishers tied to quarterly growth campaigns.
Lead creation of webinars and break down content into other digital usable formats.
Draft regular newsletters to our target audiences and other email content to promote crossell/upsell opportunities to our clients and report back findings with a test and learn mindset.
Manage customer advocacy programs, including the collection and promotion of customer success stories tied to business goals and bringing value to our clients.
Coordinate and manage both in-person and virtual events, such as webinars.
Collaborate with cross-functional teams to ensure brand consistency and meet content objectives.
Support product collateral updates and messaging for new and improved features and functionalities.
Monitor, analyze, and report on performance to inform future strategies and provide points of view into best practice and ways to improve.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$105000 / YEARLY (est.)

min

max

$90000K

$120000K

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What You Should Know About Sr. Marketing Manager, Visa

Are you ready to take the lead in the marketing world? Visa is excited to welcome a Senior Marketing Manager to our innovative team based in Austin! In this versatile role, you will be the driving force behind our small business marketing initiatives, utilizing your broad skill set to craft engaging content that resonates across digital, social media, and events platforms. You’ll dive deep into customer advocacy, celebrating success stories that not only elevate our brand but also bring tangible value to our clients. Your creativity and strategic mindset will shine as you manage both in-person and virtual events, bringing people together in meaningful ways. If you have a knack for developing strategies that spur revenue growth and can collaborate across teams while keeping our brand voice consistent, we want to hear from you! As a Senior Marketing Manager within the Authorize.net brand of Visa Acceptance Solutions, your responsibilities will include crafting SEO-optimized content that speaks directly to our target audience and reinforces our business goals. You’ll oversee webinars, newsletters, and customer advocacy programs, all while analyzing performance to continuously refine our approach. This hybrid position offers flexibility, with details on in-office days to be clarified by your hiring manager. Come join us, and let’s make marketing magic happen together at Visa!

Frequently Asked Questions (FAQs) for Sr. Marketing Manager Role at Visa

What are the main responsibilities of a Senior Marketing Manager at Visa?

As a Senior Marketing Manager at Visa, you'll have diverse responsibilities that include developing and executing a comprehensive content strategy for our digital and social media platforms, supporting the creation of engaging, SEO-optimized content tailored to our audience. You'll also manage customer advocacy programs, lead webinars, coordinate in-person and virtual events, and ensure brand consistency in collaboration with cross-functional teams.