Sr. Marketing Manager - job 18 of 23

As a Sr. Marketing Manager at Visa, you will develop and execute a content strategy for digital and social media platforms, focusing on small business marketing. Your responsibilities will include creating SEO-optimized content, managing customer advocacy programs, and coordinating events to enhance brand engagement and drive revenue growth.

The ideal candidate for the Sr. Marketing Manager role at Visa should possess a broad marketing skill set, specifically within the small business marketing space. You’ll need a strong background in content creation, digital marketing, and event management, along with excellent communication skills and a strategic mindset.

The Sr. Marketing Manager at Visa will oversee a variety of projects, including the creation of engaging content for digital platforms, managing customer success stories, and coordinating both webinars and in-person events, all aimed at promoting brand engagement and driving growth.

In your day-to-day role as a Sr. Marketing Manager at Visa, you'll focus on executing the content strategy, drafting newsletters, collaborating with third-party publishers, and monitoring and analyzing performance metrics to continually improve marketing strategies.

Yes! The Sr. Marketing Manager role at Visa offers a hybrid working model. The exact number of days in the office will be confirmed by your hiring manager, providing you with the flexibility to balance remote work with in-person collaboration.

In answering this question, focus on specific campaigns you've managed, the tools you used, and how your efforts contributed to measurable results, such as increased engagement or revenue growth. Highlight your familiarity with SEO best practices and content creation.

Discuss the steps you take to understand your target audience, set business objectives, and create a plan that aligns content across different platforms. Provide examples of how you've successfully executed strategies in previous roles.

Outline your method for collecting customer success stories, ensuring they align with business goals, and how you promote these stories to bring value to potential clients. Consider mentioning any tools or frameworks you utilize for customer outreach.

Describe a marketing campaign where you played a key role, detailing your objectives, strategies, execution, and the results achieved. Use metrics to quantify your success, demonstrating your impact on brand growth.

Discuss your time management and prioritization strategies. Emphasize your ability to coordinate with cross-functional teams to meet tight deadlines while maintaining high-quality content output.

Explain the KPIs you monitor, such as engagement metrics, conversion rates, or ROI calculations. Share examples of how you've used data analysis to inform your strategies and make data-driven decisions for future campaigns.

Talk about your approach to creating engaging content tailored to different platforms. Discuss how you schedule posts, interact with audiences, and leverage analytics to adjust strategies and improve performance.

Share your communication strategies, tools you use to ensure consistency, and methods for gathering input from diverse teams. Highlight any specific experiences where collaboration led to successful marketing results.

Detail the content management systems and analytics tools you are familiar with and how they've helped you optimize your marketing efforts. Mention any specific tools you find essential for executing your role effectively.

Discuss your approach to maintaining brand guidelines across all content types and channels, including coordination with design teams and regular audits of your branded materials to ensure alignment with company values.