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Sr. Marketing Manager - job 21 of 23

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Visa is seeking a versatile Sr. Marketing Manager with a generalist approach to join our dynamic team. The ideal candidate will have a broad marketing skill set in the small business marketing space and will be responsible for creating compelling content for our digital, social media, and events platforms, managing customer advocacy and success stories, and coordinating both in-person and virtual events in collaboration with a supportive team. This role requires a creative, strategic thinker with a profound understanding of how to use content to engage audiences and develop strategies that drive revenue growth. The role will sit within the Authorize.net brand of Visa Acceptance Solutions, an open digital payments management platform. This role reports to Head of Marketing for Authorize.net, a Visa Solution.
This Position Will Be Responsible For
Develop and execute a content strategy for our digital and social media platforms that aligns with our business goals and is tied to revenue growth.

Create engaging, digital, SEO-optimized content that resonates with our target audience and promotes brand engagement.
Support content creation and management with 3rd party publishers tied to quarterly growth campaigns.
Lead creation of webinars and break down content into other digital usable formats.
Draft regular newsletters to our target audiences and other email content to promote crossell/upsell opportunities to our clients and report back findings with a test and learn mindset.
Manage customer advocacy programs, including the collection and promotion of customer success stories tied to business goals and bringing value to our clients.
Coordinate and manage both in-person and virtual events, such as webinars.
Collaborate with cross-functional teams to ensure brand consistency and meet content objectives.
Support product collateral updates and messaging for new and improved features and functionalities.
Monitor, analyze, and report on performance to inform future strategies and provide points of view into best practice and ways to improve.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$105000 / YEARLY (est.)

min

max

$90000K

$120000K

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What You Should Know About Sr. Marketing Manager, Visa

If you're a creative marketer with a knack for driving results, Visa is looking for you! Join our team in Austin as a Sr. Marketing Manager within the Authorize.net brand of Visa Acceptance Solutions. In this dynamic role, you'll leverage your extensive marketing skills to develop compelling content that not only engages our small business audience but also contributes to our overall revenue growth. You’ll be responsible for crafting SEO-optimized content for our digital and social media channels, ensuring it resonates with our target market. Collaborate with a fantastic team to manage customer advocacy programs, sharing inspiring success stories that add real value to our clients. Moreover, you’ll coordinate both in-person and virtual events, including engaging webinars that captivate and educate. The ideal candidate is a strategic thinker who understands the importance of brand consistency and is eager to analyze performance data to continuously refine our strategies. This is a hybrid position, providing flexibility in your work environment while allowing you to make a significant impact at Visa.

Frequently Asked Questions (FAQs) for Sr. Marketing Manager Role at Visa

What are the main responsibilities of a Sr. Marketing Manager at Visa?

As a Sr. Marketing Manager at Visa, you will develop and execute a comprehensive content strategy for our digital and social media platforms, ensuring alignment with business goals. Your responsibilities include creating engaging, SEO-optimized content, managing customer advocacy programs, and coordinating impactful events, both virtual and in-person. You'll also collaborate with various teams to maintain brand consistency and monitor content performance, all driving towards revenue growth.