Senior Manager, Ad Partnership Management, Specialized Programs

As the Senior Manager, Ad Partnership Management at Walmart Connect, you will design and build partner programs from the ground up, align cross-functional teams on objectives, conduct market research, operationalize programs, and develop essential resources. Your role will be critical in ensuring that partners receive exceptional service and measurable results, allowing us to innovate continuously.

To succeed as a Senior Manager in Ad Partnership Management at Walmart Connect, you'll need at least 5 years of client-facing experience, preferably in business development or ad tech partnerships. Experience with program management and a record of exceeding project deadlines are essential. Strong communication skills and a collaborative spirit are also vital in our fast-paced environment.

Walmart Connect fosters a collaborative, dynamic work environment. As a Senior Manager, you'll be part of a team that is passionate about driving measurable outcomes and creating innovative ad solutions. We encourage curiosity, authenticity, and respect among team members, allowing you to thrive and grow in your career.

Walmart Connect provides a comprehensive benefits package to Senior Managers in Ad Partnership Management, including competitive pay, performance-based bonuses, and various health benefits. You'll also enjoy paid time off, educational programs, and financial benefits such as a 401(k), fostering both your professional and personal well-being.

Success for the Senior Manager, Ad Partnership Management at Walmart Connect is measured through tracking key performance indicators related to partner engagement, revenue contributions, and overall advertiser satisfaction. Your ability to innovate, iterate, and refine partnership strategies will be vital in supporting our growing business.

When prioritizing tasks for multiple partner programs, I begin by assessing program deadlines and stakeholder needs. I categorize tasks by urgency and importance, ensuring that key deliverables align with overall business objectives. This structured approach allows me to manage competing priorities effectively while maintaining quality outputs.

Certainly! In my previous role, I led a campaign that integrated advanced analytics for an advertising partner. By aligning product and marketing teams, we improved targeting strategies, which resulted in a 30% increase in engagement rates and significantly boosted our client's ROI. This project exemplified the power of collaboration and innovation in ad tech.

Effective cross-functional collaboration requires clear communication and mutual respect. I establish regular check-ins with key stakeholders to ensure alignment, utilize collaborative tools to share progress, and encourage open discussions to address challenges. This approach fosters a culture of teamwork and keeps everyone informed and engaged.

I stay updated on industry trends by following relevant publications, attending conferences, and engaging with professional networks. Subscribing to industry newsletters and participating in webinars allow me to stay ahead of innovations and insights that can inform my strategies in ad partnership management.

My approach to developing training materials includes understanding the specific needs of external partners and the challenges they face. I create clear, concise resources that blend best practices with real-life scenarios, making the content both relatable and applicable. Regular feedback sessions with partners ensure the materials are effective and meet their needs.

Once, we were midway through developing a partner program when market research highlighted a shift in advertiser needs. I quickly assembled a team, re-evaluated our strategy, and adapted our program to focus on emerging demands. This pivot not only enhanced partner relationships but led to a successful launch that outperformed our initial projections.

I implement a structured reporting framework that collates data from various sources to assess program metrics. This involves defining clear key performance indicators, collecting data regularly, and using visual dashboards to present findings. Providing stakeholders with regular updates ensures transparency and keeps everyone aligned on progress.

To ensure program compliance, I work closely with legal and finance teams during the program design phase. We define clear guidelines and operational processes, document necessary compliance procedures, and regularly review programs to align with both legal and financial standards. This proactive approach mitigates risks and supports sustainable growth.

I view feedback as a crucial component of program development. After gathering feedback, I analyze the insights to identify patterns and areas for improvement. I then communicate the results to the team, make necessary adjustments, and follow up with partners to inform them of the changes made based on their feedback, reinforcing our commitment to partnership success.

I believe I would be an excellent fit for the Senior Manager position at Walmart Connect because of my deep understanding of advertising technology and my proven experience in driving successful partnerships. I am highly motivated, adaptive, and passionate about leveraging data to create innovative solutions that enhance client satisfaction and drive business growth.