Polar Mazda Automotive Sales Consultant

As an Automotive Sales Consultant at Polar Mazda, your role encompasses several exciting responsibilities including guiding customers through the vehicle purchasing process, maintaining unit averages required by the store, and effectively using our Walser CRM to track interactions. You’ll also educate customers about the vehicle features and various financial products available. One of the rewarding aspects of the position is following up with customers post-purchase to ensure satisfaction.

To qualify for the Automotive Sales Consultant position at Walser, candidates should be at least 18 years old and ideally hold a bachelor’s degree. However, relevant experience may also be considered. Importantly, you'll need to excel in our sales training program, possess strong communication skills, and maintain a valid driver’s license with an acceptable driving record, ensuring you can meet our customers' needs effectively.

At Polar Mazda, Automotive Sales Consultants enjoy a competitive compensation structure, starting with a base salary of $40,000 and potential earnings that can exceed $120,000 with incentives. This structure rewards your sales performance and commitment to customer service, effectively reflecting your success in driving sales and customer satisfaction.

Walser Automotive Group provides a robust benefits package for Automotive Sales Consultants, which includes medical, dental, and vision coverage, paid parental leave, adoption assistance, and life insurance. Additionally, team members can enjoy benefits like pet insurance and discounts, as well as participation in Employee Resource Groups that foster a supportive community within the company.

Walser Automotive Group is deeply committed to diversity and inclusion, evidenced by its various Employee Resource Groups such as Women of Walser and Drive with Pride. As an Automotive Sales Consultant, you'll be part of an environment that values diverse perspectives, promotes belonging, and embraces the rich tapestry of experiences that each employee brings to the team.

Building rapport is crucial in automotive sales. Start by actively listening to your customer's needs and answering questions with empathy. Share relatable experiences or stories about the cars you've sold. This personal connection creates trust, making customers more comfortable and likely to engage in the sales process.

In your response, highlight a specific situation where a customer was dissatisfied. Discuss how you took the initiative to listen to their concerns, validate their feelings, and offer solutions. Emphasizing your problem-solving skills and a commitment to customer satisfaction will reflect positively on your potential to excel at Walser.

Mention the importance of utilizing CRM tools effectively. Explain your method for organizing information and interactions, such as setting reminders for follow-ups and logging details about customer preferences. This structured approach will demonstrate your organizational skills, essential for success as an Automotive Sales Consultant.

Discuss how you would approach the conversation by first explaining the basics of automotive financing, then providing options available at Walser. Use clear, jargon-free language and be prepared to answer any questions. This will not only build trust but also empower customers to make informed decisions.

Highlight qualities like a positive attitude, a strong customer service mentality, and effective communication skills. Emphasizing how these traits foster a welcoming environment will demonstrate your understanding that the customer experience is the cornerstone of the role.

An effective approach is to read industry publications, attend workshops, and participate in training provided by Walser. Additionally, networking with fellow automotive sales professionals and engaging in online communities can enhance your knowledge and keep you informed about the latest trends.

Express the importance of patience, understanding, and active listening. You could emphasize how you'd take the time to address their concerns thoughtfully, perhaps offering test drives or information that highlights the benefits of specific vehicles. This customer-focused approach can help alleviate uncertainties.

Outline a strategy that includes sending a thank-you email or card, checking in to see how they are enjoying the vehicle, and providing assistance with any questions or issues. Engaging with customers post-purchase shows your commitment to their satisfaction and encourages future referrals.

Discuss using social media to connect with potential customers, hosting events at the dealership, or collaborating with local businesses. Share how engaging with the community and utilizing data-driven strategies could enhance visibility and drive more customers to Polar Mazda.

Reflect on Walser's core values, commitment to diversity, and community involvement. Emphasize how these align with your own values and aspirations in the automotive industry. Articulating why the company culture resonates with you will demonstrate your genuine interest in becoming part of the Walser family.