Account Planner, Revenue Strategy & Activation

As the Account Planner for Revenue Strategy & Activation at BDG, you'll be responsible for developing and executing display media campaigns, creating content distribution strategies, and ensuring alignment with client goals and performance objectives. You'll actively participate in client interactions and need to provide exceptional service throughout the campaign lifecycle.

To qualify for the Account Planner role in Revenue Strategy & Activation at BDG, you should have 1-3 years of experience in digital media planning or buying. Proficiency in project management, data analytics, and tools like Google Ad Manager and Monday.com is also desirable. A detail-oriented mindset and strong organizational skills are key assets for success in this position.

The Account Planner at BDG plays a pivotal role in ensuring client success by closely monitoring campaign performance, identifying optimization opportunities, and assisting in post-campaign reporting. By gathering data and insights, you'll help inform renewal processes and upsell opportunities, driving long-term value for clients.

In the role of Account Planner for Revenue Strategy & Activation, you'll manage a variety of projects including branded content campaigns, media plans, and client reporting. You'll coordinate with Ad Ops and various teams to ensure campaigns are activated smoothly and monitor their pacing to achieve client objectives effectively.

The salary range for the Account Planner, Revenue Strategy & Activation role at BDG is between $65,000 and $75,000 a year. This competitive compensation reflects the importance of this role in driving client strategy and campaign success.

When answering this question, highlight any specific projects or campaigns you've managed, your role in developing media strategies, and your understanding of client objectives. Use metrics to quantify your success when possible.

Discuss your time management strategies and tools you use, like project management software. Outline how you prioritize based on deadlines, client needs, and the impact on campaign performance to ensure timely deliverables.

Mention specific tools such as Google Ad Manager, Monday.com, and any OMS you have experience with. Explain how these tools help you in media planning, project tracking, or reporting.

Emphasize communication skills and specific practices you use to foster collaboration among Ad Ops, content teams, and distribution teams. Providing examples of past teamwork experiences can enhance your response.

Outline the key performance indicators (KPIs) you track and the methodologies you use for analysis, including identifying trends and optimizing future campaigns using data. Be sure to discuss how you leverage insights for client reporting.

Share a specific instance where you faced challenges in a campaign. Focus on the steps you took to address the issues, what you learned, and how you applied those lessons to improve future performance.

Discuss the importance of clear communication, setting measurable goals, and regular check-ins. Mention how you keep clients informed of progress and any adjustments made to stay aligned with their expectations.

Discuss the significance of understanding client goals, target audiences, budget constraints, and leveraging audience insights to create effective media plans that align with business objectives.

Emphasize the importance of listening, understanding the client's perspective, and taking constructive criticism to improve future projects. Discuss how you view feedback as an opportunity for growth.

Share your passion for digital media and your admiration for BDG's commitment to unique storytelling. Highlight how your skills align with their mission and your desire to contribute to their success as part of a forward-thinking team.