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Event Marketing Manager

Event Marketing Manager

Location: US - Remote

About Worldly

Worldly is the world’s most comprehensive impact intelligence platform — delivering real data to businesses on impacts within their supply chain. Worldly is trusted by 40,000 global brands, retailers, and manufacturers to provide the single source of ESG intelligence they need to accelerate business and industry transformation.

Through strategic and meaningful customer relationships, Worldly provides key insights into supplier performance, product impact, trends analysis, and compliance. When a company wants to change how business is done, we enable that systemic shift. 

Backed by a dedicated global team of individuals aligned by values, Worldly proudly operates as a public benefit corporation with backing from mission-aligned investors. Want to learn more? Read our story.

About The Role

The Event Marketing Manager will be responsible for planning, managing, and executing Worldly’s event strategy across third-party industry events, partner events, and Worldly-hosted experiences such as webinars, in-person networking events and forums, and Worldly’s annual Customer Forum. This role will play a pivotal part in enhancing our brand presence, generating demand/pipeline, and driving customer engagement globally.

This is an individual contributor role, with a strong focus on cross-functional collaboration with internal stakeholders across teams including marketing, sales, and product.

What You'll Do

Event Strategy & Planning

  • Develop a comprehensive event strategy, including third-party sponsorships, hosted experiences, and digital activations.

  • Research, evaluate, and prioritize industry and partner events that align with Worldly’s thought leadership and revenue goals.

  • Maintain a centralized event calendar and ensure alignment with marketing, sales, and product initiatives.

Event Execution & Management

  • Third-Party Events: Manage sponsorships, logistics, and on-site execution to maximize brand visibility and lead generation.

  • Worldly-Hosted Events: Lead the planning and execution of Worldly-hosted webinars, in-person networking events, and forums.

  • Oversee all event logistics, vendor relationships, contracts, budgets, and internal coordination.

  • Drive seamless execution of Worldly’s annual Customer Forum, working with agency partners and internal teams to create engaging content and experiences.

Promotion & Engagement

  • Develop and implement marketing campaigns to drive event attendance and engagement before, during, and after events.

  • Work closely with content, design, and digital teams to develop compelling promotional materials.

  • Collaborate with sales and customer success teams to maximize event participation and follow-up engagement.

Performance Measurement & Optimization

  • Establish and track event performance metrics, including lead generation, pipeline impact, customer engagement, and brand visibility.

  • Analyze post-event data and provide actionable insights to refine future event strategies.

We'd Like to See

  • 5+ years of experience in event marketing, preferably in a SaaS or B2B environment.

  • Strong project management skills with the ability to handle multiple events and deadlines simultaneously.

  • Proven experience in developing a holistic event strategy.

  • Experience managing third-party event sponsorships, logistics, and vendor relationships.

  • Proficiency in project management and event marketing tools, marketing automation, and CRM platforms. Experience with Asana and Hubspot is a plus.

  • Excellent communication and stakeholder management skills, with the ability to work cross-functionally.

  • Experience with global events and virtual/hybrid event formats is a plus.

  • Ability to travel (including Internationally) for key events.

What We Can Offer You

  • Comprehensive benefits offerings. 90% employee premium and 75% spouse/dependent premium covered by Worldly.

  • Company-sponsored 401k with up to 4% match.

  • Incentive Stock Options

  • 100% Parental Paid Leave

  • Unlimited PTO 

  • 13 company holidays

Life at Worldly

Our team is motivated to transform the way products are made. By helping our customers succeed in a new era of sustainable production, we can build technology that makes a difference on a planetary level. 

Our team represents over 15 countries and brings unique experiences from technology to farming to the table. Surround yourself with kind, enthusiastic, and dedicated people who put collaboration and growth at the center of our shared goals. 

Benefits and Perks

  • Earn a competitive salary and performance-based bonuses. Get healthcare, retirement matching, and equity for US employees.

  • Use the office stipend to get the supplies you need. Combat Zoom fatigue with Flex Fridays.

  • Flexible time off. Take the time you need to recharge. Our culture encourages team members to explore and rest to be their best selves.

  • We're remote, not lonely. Join the culture committee, coffee chats, or a variety of other interest groups.

Equity Statement

We believe it’s essential to reflect the diversity of those we strive to serve. True innovation happens when everyone has room at the table, including the tools, resources, and opportunity to excel. We’re dedicated to building a culturally and experientially diverse team that leads and works with empathy and respect.  

Compensation Overview

Base Rate: $120,000 - $130,000 USD Annually 

Bonus: 10% annually 

Equity Stock Options Program

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Average salary estimate

$125000 / YEARLY (est.)
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What You Should Know About Event Marketing Manager, Worldly

As the Event Marketing Manager at Worldly, you'll take the reins of planning and executing the company’s dynamic event strategy. Based in Concord and working remotely, you will collaborate with passionate colleagues to enhance Worldly’s brand presence and drive customer engagement across various events, from webinars and in-person networking gatherings to the highly anticipated annual Customer Forum. With over 5 years of experience in event marketing, particularly in a SaaS or B2B setting, you’ll be responsible for not just managing logistics but truly creating memorable experiences that resonate with our audience. Your role will involve evaluating industry events, maintaining a comprehensive event calendar, and using your project management skills to oversee sponsorships and ensure seamless execution. Moreover, you’ll play an integral part in developing marketing campaigns to maximize attendance and post-event engagement. If you thrive in a fast-paced environment where your insights can lead to tangible results, this is the perfect opportunity for you.

Frequently Asked Questions (FAQs) for Event Marketing Manager Role at Worldly
What are the key responsibilities of an Event Marketing Manager at Worldly?

The Event Marketing Manager at Worldly is responsible for developing a comprehensive event strategy, managing logistics and execution for third-party sponsorships, and leading Worldly-hosted events. This role also requires collaboration with marketing, sales, and product teams to ensure alignment and success in driving attendance and engagement.

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What qualifications do I need to apply for the Event Marketing Manager position at Worldly?

To apply for the Event Marketing Manager position at Worldly, candidates should have at least 5 years of experience in event marketing, preferably in a SaaS or B2B environment. Strong project management skills, experience managing logistics and vendor relationships, and proficiency in project management and CRM tools are essential.

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How can the Event Marketing Manager impact Worldly's brand visibility?

The Event Marketing Manager plays a crucial role in enhancing Worldly's brand visibility by planning and executing events that align with the company’s goals. By maximizing lead generation through effectively managed sponsorships and creating engaging experiences at events, this role significantly boosts the company’s presence in the industry.

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What tools and platforms should an Event Marketing Manager at Worldly be familiar with?

An Event Marketing Manager at Worldly should be proficient in project management tools like Asana and marketing automation platforms such as HubSpot. Familiarity with various CRM systems is also beneficial to successfully manage event logistics and engagement.

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How does Worldly support its employees working in remote roles like the Event Marketing Manager?

Worldly supports its remote employees by providing comprehensive benefits packages, including healthcare, retirement matching, equity options, and a flexible time-off policy. Employees can also participate in team-building activities to foster connection and collaboration.

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Common Interview Questions for Event Marketing Manager
Can you describe the process you use to plan a successful event?

When planning a successful event, I start by defining clear goals and objectives. I conduct thorough research on potential events, create a detailed event calendar, and coordinate logistics while establishing vendor relationships. Analyzing previous event data helps refine my strategies.

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How do you measure the success of an event?

I measure the success of an event by tracking performance metrics like lead generation, customer engagement, and brand visibility. Post-event surveys and analyzing attendance data provide insights that inform future strategies.

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What strategies do you implement to promote event attendance?

To promote event attendance, I develop targeted marketing campaigns that leverage email marketing, social media promotion, and partnerships with relevant organizations. Engaging content and compelling calls to action are essential components.

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How do you manage conflicts when working with different teams during event planning?

I approach conflicts with open communication and collaboration, ensuring all stakeholders are aligned on goals. Regular check-ins and updates help address concerns early on and maintain a positive working relationship.

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Can you give an example of a particularly challenging event you managed and how you overcame obstacles?

One challenging event involved last-minute venue changes. I overcame this by quickly coordinating with my team to create a backup plan, ensuring that all logistics were handled efficiently to maintain a high-quality experience for attendees.

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What role does customer feedback play in your event planning process?

Customer feedback is invaluable in my event planning process. I use it to assess attendee satisfaction and make necessary adjustments. Incorporating feedback ensures future events align with customer expectations.

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How do you prioritize tasks when managing multiple events simultaneously?

I use project management tools to prioritize tasks based on deadlines and importance, allowing for effective time management. Breaking larger tasks into smaller, manageable steps helps me stay organized and focused.

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What innovative marketing tactics have you used in past events?

I've utilized interactive elements such as live polls and social media integration during events. Creating exciting and immersive experiences helps enhance attendee engagement and promotes brand interaction.

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How do you adapt your event strategies for diverse audiences?

I adapt my event strategies by conducting thorough audience research to understand their needs and preferences. Tailoring content and experiences ensures all participants feel included and valued.

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What is your experience with virtual or hybrid events?

I have significant experience planning and executing virtual and hybrid events, utilizing technology to create engaging formats. Strategies include optimizing platforms for user experience and fostering online interaction.

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Full-time, remote
DATE POSTED
March 27, 2025

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