Working Student - Product Marketing (f/d/m)

As a Working Student in Product Marketing at SAP Fioneer, your responsibilities include creating go-to-market assets such as sales enablement materials, supporting with copywriting for various marketing touchpoints, designing visual assets, managing internal knowledge bases, and conducting market research. You'll be deeply involved in executing effective marketing strategies.

To qualify for the Working Student in Product Marketing role at SAP Fioneer, you should be currently enrolled at a university in Germany, preferably in a business, marketing, or communications program. Strong English copywriting skills and proficiency in Microsoft Suite are essential, along with a keen interest in product marketing and an eye for design.

The Working Student role at SAP Fioneer provides valuable hands-on experience in product marketing, teaching you skills in crafting impactful messaging, executing go-to-market strategies, and collaborating across teams. This role can set a strong foundation for your career in the dynamic financial technology sector.

At SAP Fioneer, as a Working Student in Product Marketing, you will receive comprehensive training and mentorship to help you grow. You will learn to use various marketing tools and gain insights from seasoned professionals while having the creative freedom to develop innovative marketing assets.

The working environment at SAP Fioneer is dynamic and entrepreneurial. As a Working Student in Product Marketing, you will work in a fast-paced setting that encourages creativity and initiative, allowing you to make a tangible impact on our marketing efforts while collaborating with a passionate and diverse team.

To answer this question effectively, discuss specific aspects of the financial technology sector that excite you, such as the opportunity for innovation and the challenge of crafting compelling narratives about products. Mention your passion for storytelling and how you see this role as a chance to make a meaningful contribution.

When answering this question, outline your strategy for creating content. Discuss researching target audiences, developing a clear message, and utilizing design tools effectively. Provide examples of past experiences or projects where you successfully executed this process.

Offer a specific example that showcases your teamwork. Discuss your role, the challenges faced, and how you communicated effectively to achieve a successful outcome. Highlight the importance of collaboration in a product marketing setting.

Discuss your proficiency with various tools related to product marketing, such as Canva for design, HubSpot for email marketing, or WordPress for content management. If you’ve used data analysis tools or other marketing software, mention those as well.

Explain your approach to market research, including methods for gathering and analyzing data on competitors and customer feedback. Emphasize the importance of this research in shaping effective product messaging and positioning.

To answer this, identify key components of effective product messaging, such as clarity, relevance to customer needs, and emotional appeal. Offer examples of products that you believe have effective messaging.

Describe your approach to organization and prioritization. You might explain using lists or project management tools to keep track of deadlines and tasks, ensuring that you meet objectives efficiently.

Provide a brief overview of go-to-market strategies, including key elements such as product positioning, target audience identification, and the channels used for reaching customers. Relate this understanding to the product marketing role.

Discuss your process for collecting feedback from team members or target audiences and how you integrate this feedback into your marketing work. Detail how constructive criticism can enhance the quality of marketing materials.

Talk about your interest in growing your career in product marketing, especially in technology or financial services. Discuss how the skills and experience you gain as a Working Student in Product Marketing at SAP Fioneer align with your aspirations.