Director, Technical Product Marketing

The Director of Technical Product Marketing at Anomalo is primarily responsible for shaping the content strategy, developing technical narratives, and managing a team to produce various forms of content such as blogs, whitepapers, and case studies. This role involves collaborating with Product and Sales to ensure effective go-to-market execution and driving brand awareness through compelling messaging.

Candidates for the Director, Technical Product Marketing position at Anomalo should have 8+ years of product marketing experience, ideally in data, AI/ML or analytics-focused B2B SaaS. A strong understanding of the modern data stack and experience creating technical content for diverse audiences are also crucial. Additionally, effective communication skills and team management experience are essential.

The Director of Technical Product Marketing contributes to Anomalo's go-to-market strategy by defining clear messaging that articulates the company’s value to data teams and leading the execution of product launches. This includes conducting market research, developing thought leadership content, and ensuring effective sales enablement materials.

Anomalo fosters a remote-first culture that emphasizes collaboration, autonomy, and a high-growth environment. The Director of Technical Product Marketing will be part of a values-driven organization that prioritizes transparency, ownership, and supporting the team to succeed. Regular quarterly offsite events also help to build camaraderie among team members.

Key skills for the Director, Technical Product Marketing role at Anomalo include strong writing capabilities for technical content, the ability to develop and implement a scalable content strategy, and experience in public speaking. Additionally, a comprehensive understanding of data challenges and marketing in the tech domain will greatly benefit candidates.

Start by conducting research on current industry trends and challenges faced by target audiences. Identify key themes to build content around while ensuring it aligns with the company’s goals. This involves collaborating with various teams to understand their needs and leveraging data analytics to optimize the content performance.

Detail your role in strategizing the launch, from initial market research, establishing messaging, to cross-functional collaboration. Highlight measurable results such as engagement metrics or sales impact to illustrate your success in the launch process.

Technical storytelling should simplify complex concepts. Use real-world examples, customer case studies, and visuals to create relatable narratives. Explain how you ensure the messaging not only resonates with technical audiences but also highlights the end-user benefits.

Regular communication and shared goals are critical. Utilize collaborative tools for updates and feedback and schedule joint meetings where both teams can share insights. Discuss how you foster an environment of openness to ensure everyone feels valued and heard.

Highlight your previous team management experiences, explaining how you foster an environment of growth through mentorship, regular feedback, and setting clear goals. Mention any specific techniques you use to promote team development and collaboration.

Use specific KPIs such as engagement metrics, lead conversions, and feedback from sales teams. Discuss the tools you leverage for analytics and how you use insights gained to iterate and refine your content strategy.

Provide a brief overview of the modern data stack, mentioning key tools like Snowflake and Databricks. Explain its importance in data management and how it resonates with the goals of Anomalo in terms of data quality monitoring.

Discuss your organizational skills and prioritization techniques. Highlight the importance of staying flexible, focusing on key deliverables, and maintaining clear communication with your team to meet deadlines effectively.

Share a specific example where you created materials tailored to empower sales teams. Discuss how you collaborated with them to understand their needs and how you measured the materials' effectiveness post-deployment.

Talk about techniques such as personalized messaging, educational content, and engaging formats like webinars and interactive content. Emphasize how aligning with audience pain points drives deeper engagement.