Digital Acquisition Strategy Manager – Loyalty & Credit Cards

To excel as a Digital Acquisition Strategy Manager – Loyalty & Credit Cards at Blend, you should have at least 4 years of experience in marketing, project management, or program management. A bachelor's degree in marketing, business, or a related field is preferred, or you can substitute with an additional two years of relevant experience. Additionally, having experience in managing digital marketing channels and working with credit card or loyalty programs will give you a significant advantage.

As a Digital Acquisition Strategy Manager – Loyalty & Credit Cards at Blend, you'll be responsible for leading digital acquisition initiatives for premium and other card products. This includes developing actionable briefs for marketing teams, collaborating with internal and external partners to ensure successful launches, and defining success metrics to optimize performance across all digital touchpoints.

At Blend, we understand that our team members are our greatest asset. That's why we offer comprehensive benefits for full-time consultants, including health, vision, dental, a 401K plan, life insurance, and employee assistance programs. You'll find a supportive team environment that encourages collaboration and innovation.

For the Digital Acquisition Strategy Manager role at Blend, strong interpersonal and presentation skills are vital, as you'll need to collaborate effectively across various teams. Additionally, being detail-oriented while maintaining a strategic outlook will help ensure successful project execution. Proficiency in analytics tools like GA4 and Tableau is a plus, along with a creative problem-solving approach to differentiating our products.

The Digital Acquisition Strategy Manager – Loyalty & Credit Cards position at Blend is focused on onsite work in Seattle, WA. This allows for better collaboration and real-time engagement with your cross-functional teams, ensuring you are involved every step of the way in spearheading our digital marketing initiatives.

To effectively prioritize tasks, it’s important to understand your project's goals and deadlines. Start by determining which projects align most closely with your strategic objectives, and then assess the impact of each task. Utilizing project management tools can also help in tracking deadlines and responsibilities. Communicate regularly with your team and stakeholders to ensure everyone is aligned with priorities.

When discussing a successful digital marketing initiative, focus on your planning process, the strategies you implemented, the specific metrics of success, and the results you achieved. Highlight how you engaged other teams and stakeholders, and any adjustments you made along the way to optimize performance.

Key metrics for measuring a loyalty program's success can include customer retention rates, average transaction value, frequency of visits or purchases, and the net promoter score (NPS). Discuss how you would track these metrics, analyze data over time, and use findings to enhance the loyalty program’s effectiveness.

Ensuring cross-functional collaboration involves establishing clear communication channels and setting common goals for all involved teams. Regular check-ins, inclusive meetings, and utilizing collaboration tools can facilitate this. Creating a project timeline with defined milestones can also help keep teams motivated and aligned.

In your response, mention any tools you've used, such as Google Analytics, Tableau, or Excel. Emphasize how you've utilized these tools to derive insights from data and make informed decisions in your marketing strategies. Providing real-life examples of using these platforms will strengthen your response.

When dealing with underperforming channels, I would first conduct a thorough analysis to identify the root causes of the underperformance. This could involve reviewing targeting, messaging clarity, A/B testing different approaches, and assessing user experience. Based on these findings, I would implement an optimization strategy and continuously monitor outcomes to drive improvements.

I have developed digital acquisition strategies for financial products focusing on understanding customer journeys and pain points. My approach includes deploying targeted digital campaigns, utilizing SEO best practices, and collaborating with design teams for optimal user experience. I believe data-driven decisions and regular testing are essential for success in this sector.

I stay current with industry trends in digital marketing by following thought leaders in the field, subscribing to relevant newsletters, attending webinars, and participating in industry conferences and forums. Networking with peers and engaging in discussions can also provide valuable insights into emerging trends and best practices.

Launching a new credit card product requires a comprehensive strategy that includes market research, defining the target audience, competitive analysis, and creating a unique value proposition. I would leverage a mix of digital marketing channels, develop engaging content, and implement strategic partnerships to enhance visibility and acquisition effectively.

Addressing stakeholder concerns involves active listening and transparent communication. I would present clear data and case studies that support the proposed loyalty program's benefits, highlight expected ROI, and navigate through concerns collaboratively. By involving stakeholders early in the process, I can gain their buy-in and address any potential roadblocks.