Senior Paid Media Manager

As a Senior Paid Media Manager at Xometry, your primary responsibilities include creating and optimizing marketing strategies to attract new suppliers, identifying target audiences, executing campaigns, analyzing marketing performance, and managing ongoing marketing calendars. Your strategic insights will directly influence the growth of our supplier network on Thomasnet and help suppliers understand the marketing services available to them.

To apply for the Senior Paid Media Manager role at Xometry, candidates should have a minimum of 7 years of experience in advertiser-side marketing, preferably in a digital marketplace or B2B environment. A BA/BS degree is required, along with expertise in tools like HubSpot, Salesforce, and Excel, as well as familiarity with advertising platforms such as Google and LinkedIn.

The Senior Paid Media Manager plays a crucial role in driving supplier acquisition at Xometry by crafting effective marketing strategies aimed at new suppliers. This includes developing outreach campaigns, managing budgets, and executing marketing plans to encourage suppliers to list their businesses on Thomasnet. Your analytical skills will also be vital in measuring campaign effectiveness and identifying areas for improvement.

A Senior Paid Media Manager at Xometry should be proficient in various tools, including HubSpot, Salesforce, Excel, and PowerPoint, alongside their Google Docs equivalents. Familiarity with data analytics platforms like Looker and experience in advertising platforms such as Google Ads, Facebook, and LinkedIn are also important for reporting and strategy optimization.

A typical day for a Senior Paid Media Manager at Xometry involves strategic planning and execution of marketing campaigns, collaborating with cross-functional teams, analyzing performance metrics, and adjusting strategies based on data-driven insights. You'll engage in creative discussions to refine outreach tactics, work on project management tasks, and prepare presentations, all while driving the goal of expanding the supplier network for Thomasnet.

When answering this question, highlight your past roles where you've crafted digital marketing strategies, focusing on specific campaigns you led, the tools you used, and the outcomes achieved. Mention your familiarity with various advertising platforms such as Google Ads and Facebook.

It's important to discuss key performance indicators (KPIs) you monitor, such as conversion rates, ROI, and customer engagement metrics. Share a specific example that illustrates your analytical approach and how you utilized data to refine your strategies.

Talk about your past experiences with budget allocation and management within marketing roles, emphasizing how you ensure effective spending that aligns with campaign goals. Cite a situation where you successfully maximized campaign results while adhering to budget constraints.

Explain your approach to project management and organization, perhaps by discussing tools you use like spreadsheets or project management software. Provide an example of a high-pressure situation where you successfully prioritized tasks to meet deadlines.

Choose a specific campaign you have managed, detailing the goals, strategies used, and the results achieved. Be sure to mention any learning experiences and how you adapted your approach based on outcomes.

Showcase your knowledge about Xometry’s role in connecting manufacturers with advertisers, highlighting its digital marketplace. Mention any unique aspects about the company that excite you about potentially working there.

Illustrate this through a past project where you worked with teams from sales, product, or services. Focus on your role, the challenges faced, and how collaboration helped achieve shared goals.

Discuss resources you follow, such as industry blogs, forums, or networks that keep you informed about the latest in digital marketing and how you adapt your strategies based on new insights.

Outline a strategic plan that includes learning about existing campaigns, analyzing past performance data, meeting key stakeholders, and identifying immediate opportunities to enhance supplier outreach.

Emphasize your openness to constructive criticism and the importance of professional growth. Share an example of how you've used feedback in the past to improve your strategies or results in a previous role.