Job details

Senior Marketing Manager

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Our work culture is inclusive, modern, friendly, and democratic. We look for bright, positive-thinking individuals with a can-do attitude. Our people enjoy challenging themselves to be the best at what they do – if that sounds like you, you'll fit right in!

We are seeking an experienced and passionate Senior Marketing Manager to lead and execute our marketing strategy. As Senior Marketing Manager, you will play a vital role in driving brand awareness, generating leads, and positioning us as a leader in the public sector digital transformation. You will be responsible for developing and implementing comprehensive marketing campaigns, overseeing all marketing activities, and managing the marketing budget. You will work closely with the sales and Club delivery teams to ensure alignment between marketing efforts and business objectives.

Key Responsibilities:

Marketing Strategy Development & Execution: Develop and implement a comprehensive marketing strategy that aligns with our business goals and target audience.
Lead Generation: Generate qualified leads for the sales team through various marketing channels and campaigns.
Brand Building: Enhance brand awareness and reputation through compelling content, thought leadership, and public relations activities.
Market Analysis & Insights: Conduct market research and analysis to identify trends, opportunities, and competitive landscape.
Team Leadership & Management: Build, lead, and mentor a high-performing marketing team.

KPIs:

Marketing Qualified Leads (MQLs): Track the number and quality of leads generated by marketing activities.
Website Traffic & Engagement: Monitor website traffic, user engagement metrics (bounce rate, time on site), and conversion rates.
Brand Awareness & Sentiment: Measure brand awareness and sentiment through surveys, social media monitoring, and other relevant metrics.
Return on Marketing Investment (ROMI): Track and analyze the return on investment for marketing campaigns and activities.
Content Performance: Measure the effectiveness of content marketing efforts through metrics like website traffic, social media engagement, and lead generation.

Requirements:

Proven Experience: Extensive experience (8+ years) as a Senior Marketing Manager or similar role, with a demonstrable track record of success in B2B marketing, ideally within the technology or public sector space.
Strategic Thinking: Strong strategic thinking and planning skills, with the ability to develop and execute comprehensive marketing plans.
Digital Marketing Expertise: Deep understanding and practical experience in digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
Content Marketing & Thought Leadership: Proven ability to create compelling content and thought leadership initiatives that drive engagement and generate leads.
Data Analysis & Reporting: Strong analytical skills and experience with marketing analytics tools, with the ability to track, measure, and report on marketing performance.
Communication & Interpersonal Skills: Excellent communication and interpersonal skills, with the ability to collaborate effectively 1 with internal and external stakeholders.
Public Sector Knowledge: Understanding of the public sector landscape, including government policies, procurement processes, and digital transformation initiatives.
Budget Management: Experience in managing marketing budgets and optimizing resource allocation.
Team Leadership: Proven ability to build, lead, and motivate high-performing marketing teams.
Passion for Technology: Genuine interest in and enthusiasm for technology and its potential to transform the public sector.

Nice to Have:

Experience with Account-Based Marketing (ABM) strategies.
Familiarity with government digital service standards and frameworks.
Strong network of contacts within the public sector technology community.

If you are a driven and innovative Marketing Director with a passion for making a difference in the public sector, we encourage you to apply!

Salary £75,000 - £85,000

25 days paid holiday, plus bank holidays

Vitality medical insurance
Workplace Pension 5% employer contribution
Group Life Assurance
Cyclescheme
5 days a year for approved Training
WFH equipment allowance
Buy / Sell Holiday
2 days paid volunteering days

Other benefits:
Flexible working
Work on exciting projects - make a difference
Empowered to make decisions
Encouraged to fail fast and learn quickly

For further information contact- Talentteam@zaizi.com

Nat Hinds-Head of Talent

Kayla Kirby-Talent Acquisition Specialist

Average salary estimate

$80000 / YEARLY (est.)

min

max

$75000K

$85000K

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What You Should Know About Senior Marketing Manager, Zaizi

Are you ready to take your marketing career to the next level? At Zaizi, we are on the lookout for an intelligent, creative, and results-driven Senior Marketing Manager to join our energetic team. Our work culture is a delightful blend of inclusiveness, modernity, and democracy, inviting spirited individuals who thrive on challenges. In this pivotal role, you'll spearhead our marketing strategy to drive brand awareness and generate leads, particularly within the public sector digital transformation space. You'll develop and execute comprehensive marketing campaigns, oversee marketing activities, and manage a dynamic budget. Collaborating closely with our sales and Club delivery teams, your efforts will align marketing initiatives with business objectives. Key responsibilities include not only generating qualified leads but also enhancing our brand's reputation through innovative content and thought leadership. You'll conduct market research to identify key trends and opportunities while mentoring a high-performing marketing team. With your extensive experience — ideally over 8 years in the B2B marketing field — and a knack for digital marketing strategies, you’ll elevate our brand and performance metrics. If you have a passion for technology and a desire to make a real difference in the public sector, this is your chance. Apply today and let's transform the future together!

Frequently Asked Questions (FAQs) for Senior Marketing Manager Role at Zaizi

What qualifications are needed for the Senior Marketing Manager position at Zaizi?

The Senior Marketing Manager role at Zaizi requires extensive experience, specifically over 8 years in a similar capacity with proven success in B2B marketing, notably within the technology or public sector. Strong strategic thinking, digital marketing expertise, and leadership experience are also essential for this position.