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Director, Marketing I Oncology

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on XFacebookInstagramYouTubeLinkedIn and Tik Tok.

Job Description

AbbVie is looking for a Director of US Market Access Marketing, Elahere.  This position is responsible for market access marketing leadership for Elahere, an AbbVie “Tier 1” priority product in the US market which was brought in through the ac. Elahere (mirvetuximab soravtansine-gynx) is an antibody-drug conjugate marketed for patients with FRα+, platinum-resistant ovarian cancer, accompanied by a companion diagnostic for patient selection. Elahere, which demonstrates overall survival benefit in a patient population with high unmet need, has transformed the landscape in platinum resistant ovarian cancer and is the cornerstone of AbbVie’s portfolio in solid tumor oncology, a key growth area for the enterprise.  

The Marketing Director, Elahere will develop strategy and tactics across all payer channels (e.g. Commercial, Medicare, Medicaid, VA, etc), as well as oncology group purchasing organizations (GPOs) in concert with the Oncology Market Access Account Team marketers. Leads strategic alignment with the Elahere Integrated Brand Team, developing Market Access strategies with stakeholders in the Oncology commercial organization and US Medical Affairs. As the first AbbVie-led solid tumor launch in oncology, the Director will bring relevant launch expertise and articulate strategy. The Director will leverage data, analytics and strong strategic mind-set in all aspects of running the marketing component of the business.  Throughout their work, the director will provide positive leadership and foster alignment with US Market Access’ Ambitious Cultural Vision.

Key Responsibilities Include:

  • Provide leadership and direction for Marketing vision, strategies, plans and resource investment for Elahere.  Encompass a “One for All AbbVie” mindset and perspective in all strategies.
  • Able to build a value proposition by articulating the business strategy and economic choices for each stakeholder.
  • Act as a Market Access contact for Oncology leadership relative to Plan, LBE, LRP and other financial & planning processes.
  • Collaborate effectively with critical functions including Brand Marketing, Account Team Marketing, Trade Marketing, payer and Oncology Market Access account teams, Market Access Insights, Medical Payer Strategy, and the Office of Ethics and Compliance.
  • Set tone and priorities for scale and scope of accountability. Influence and persuade across multiple external and internal stakeholders and partners.
  • Serve as a US Market Access and reimbursement subject matter expert and providing appropriate input to the Pipeline Market Access team and through membership and participation in relevant product Value and Access Teams (VATs).
  • Infuse AbbVie Ways of Working and Talent Philosophy in day-to-day leadership and overall management of the business. 
  • Uses coaching effectively and efficiently to influence cross-functional partners.
  • Determine appropriate action, execution, tracking and monitoring of projects by employing scenario planning, segmentation, positioning, innovation, creative development, investment optimization as needed.

Qualifications

Basic Qualifications:

 Bachelor’s Degree required.

  • Proven marketing leadership experience required.
  • 10+ years of pharmaceutical experience with cross-functional experiences including field sales, market access, finance, market analytics, brand marketing are all valued.
  • Positive, solutions-oriented attitude required.

Preferred Qualifications:

  • Market access marketing
  • Ovarian cancer/solid tumor experience
  • Experience with marketing of medical benefit medicines
  • Companion diagnostics experience

*Location: Lake County, IL

Significant Work Activities

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

  • This job is eligible to participate in our short-term incentive programs. ​

  • This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

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Average salary estimate

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What You Should Know About Director, Marketing I Oncology, AbbVie

Exciting things are happening at AbbVie, and we’re searching for a passionate Director of Marketing in Oncology to make a real impact with our innovative product, Elahere. This isn’t just any marketing role; it’s an opportunity to lead the market access strategy for Elahere, which is a groundbreaking therapy for patients fighting platinum-resistant ovarian cancer. You’ll be at the forefront of driving marketing initiatives that directly influence the healthcare landscape. The ideal candidate will seamlessly collaborate across various payer channels such as Medicare and Medicaid while harnessing insights from our talented Oncology Market Access Team. As the first AbbVie-led solid tumor product launch, your responsibility will be pivotal in shaping the narrative around Elahere. You’ll not only guide the marketing vision but also work closely with internal and external stakeholders to ensure the best outcomes for patients. At AbbVie, we value an innovative spirit and a culture that encourages collaboration and strategic thinking. If you have experience navigating the complexities of market access, a knack for data-driven decision making, and a genuine care for patient outcomes, this position could be your next big adventure. Join us in our mission to transform lives and lead the charge in oncology marketing!

Frequently Asked Questions (FAQs) for Director, Marketing I Oncology Role at AbbVie
What are the key responsibilities of the Director of Marketing at AbbVie?

As the Director of Marketing at AbbVie, you will lead the market access strategy for Elahere, collaborating across various payer channels and integrating with the Oncology Market Access Account Team. Your role involves developing strategies and tactics, aligning with the Integrated Brand Team, and serving as a subject matter expert in market access and reimbursement.

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What qualifications does AbbVie require for the Director of Marketing in Oncology?

AbbVie seeks candidates with a Bachelor's Degree and proven marketing leadership experience, ideally with over 10 years in the pharmaceutical sector. Applicants with expertise in market access marketing, particularly those familiar with ovarian cancer and solid tumors, will stand out.

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How does the Director of Marketing role at AbbVie contribute to patient outcomes?

The Director of Marketing at AbbVie plays a crucial role in ensuring that Elahere reaches the patients who need it most. By developing effective market access strategies, you help facilitate patient access to this important therapy, ultimately enhancing health outcomes for those diagnosed with ovarian cancer.

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What culture can I expect at AbbVie as the Director of Marketing?

AbbVie prides itself on a positive, solutions-oriented culture where collaboration and innovation thrive. As the Director of Marketing, you will be part of a team that values strategic thinking and fosters alignment with the company’s Ambitious Cultural Vision, allowing for impactful contributions to patient health.

Join Rise to see the full answer
What types of marketing strategies will the Director of Marketing be involved in at AbbVie?

The Director of Marketing at AbbVie will engage in a variety of market access strategies, including building value propositions, conducting scenario planning, and employing data analytics to ensure effective reach and engagement with all relevant stakeholders, further amplifying Elahere’s presence in the oncology space.

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Common Interview Questions for Director, Marketing I Oncology
Can you describe your experience with market access marketing and how it applies to the Director of Marketing role at AbbVie?

In your response, highlight your specific market access marketing achievements, detailing how you’ve developed strategies that improved patient access or influenced payer decisions in past roles. Tailoring these examples to showcase your skills relevant to the oncology market will resonate well with the interviewers.

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What strategies would you implement to ensure the successful launch of Elahere?

Discuss how you would conduct comprehensive market analysis to understand payer dynamics, leverage insights for targeted outreach, and create a collaborative marketing plan that engages all stakeholders. Highlighting your data-driven approach to optimizing launch strategies will demonstrate your capability.

Join Rise to see the full answer
How do you prioritize and manage stakeholder relationships in marketing?

Emphasize the importance of building trust and communication with stakeholders, and provide examples from your experience demonstrating how you’ve effectively managed relationships across various teams and external partners. It’s key to show that you value collaboration and cross-functional teamwork.

Join Rise to see the full answer
What is your approach to leading a marketing team in a complex environment?

Describe your leadership style and how you inspire and motivate your team to excel in challenging environments. Providing examples of how you’ve successfully guided teams through complex projects or launches will illustrate your effectiveness as a leader.

Join Rise to see the full answer
How do you evaluate the success of your marketing campaigns in market access?

Share specific metrics and KPIs that you would track to measure success, such as access rates, engagement with payers, and overall market penetration of a product. Discuss how you’ve used analytical tools to assess campaign performance and make informed decisions to refine marketing strategies.

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Can you give an example of how you have used data analytics to inform your marketing decisions?

Provide a detailed example where data analytics helped shape your marketing strategy. Discuss the data sources you used, the insights derived, and how that influenced key marketing initiatives, demonstrating your analytical capabilities and strategic mindset.

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What role does patient advocacy play in your marketing strategy?

Talk about the importance of understanding patient needs and perspectives, and how you would incorporate patient advocacy in your strategy to align with AbbVie’s mission. Share any relevant experiences where you’ve successfully integrated patient feedback into marketing initiatives.

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How would you approach the challenge of a competitive market in oncology?

Describe your strategic approach to understanding competitive dynamics, including market research and SWOT analysis, and how you’d utilize this information to carve out a unique positioning for Elahere. Intelligence and adaptability are key in a competitive market.

Join Rise to see the full answer
What are the biggest challenges facing the oncology market today?

Discuss your insights into the current landscape, highlighting specific challenges such as regulatory hurdles, competition, or access issues. Use this opportunity to showcase your awareness of industry trends and how you would address them in your marketing strategies.

Join Rise to see the full answer
Why do you want to work for AbbVie as the Director of Marketing in Oncology?

Share your enthusiasm for AbbVie’s mission and its focus on innovative therapies. Discuss how your values align with AbbVie’s commitment to transforming lives, and your excitement about being part of a team that is leading advances in oncology treatment.

Join Rise to see the full answer
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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: i...

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Full-time, on-site
DATE POSTED
April 10, 2025

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