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Marketing Manager I/II, Psychiatry - Florham Park, NJ

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on XFacebookInstagramYouTubeLinkedIn and Tik Tok.

Job Description

This role can be hired as a Grade 18 or 19; candidate experience will determine grade.

Purpose:

This role works in collaboration with the Associate Director, HCP Promotions and the full HCP Promotions team to develop and execute strategic and tactical marketing plans to drive brand growth. This individual is responsible for managing cross-functional teams in the development and execution of advertising and promotional tactics. This position requires the individual to foster positive working relationships to partner collaboratively with internal and external partners to execute plans.

Responsibilities:

  • Work on deliverables of marketing plans and tasks.
  • Utilize marketing skills to analyze and execute, including solidifying and growing franchise market position.
  • Make proposals and recommendations based on business direction, market dynamics and data.
  • Maintain awareness of relevant market dynamics and trends, and the application on the franchise and business plans.
  • Execute go-to-market plans.
  • Drive for results through the oversight of sales force execution via clear and concise communication and delivering impactful training initiatives.

Qualifications

  • Bachelor's Degree
  • Marketing experience with proof of building proficiencies in all marketing skills

Preferred Qualifications:

  • 4-6 years of pharmaceutical marketing experience
  • Previous experience in product management, specifically in the US market for HCP personal and non-personal promotion
  • Proven project management skills with the ability to manage multiple projects and vendors simultaneously with high attention to detail and ability to prioritize among competing business needs
  • Strong communication skills, both oral and written, with the ability to make effective presentations to internal and external customers
  • Sound financial acumen and previous experience with budget ownership
  • Ability to define, track, analyze key performance measures and make data-driven recommendations
  • Strong leadership and interpersonal skills, and an ability to drive consensus among a broad cross functional team to achieve marketing goals
  • Is a self-starter, extremely organized, intellectually curious, and can change course rapidly where required
  • Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
  • Willingness to travel up to 25%, attending sales meetings, field visits, conferences, market research, meetings with key stakeholders
  • A potential pharmaceutical leader who is excellence focused, optimistic, open, and authentic

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

  • This job is eligible to participate in our short-term incentive programs. ​

  • This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

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Average salary estimate

$95000 / YEARLY (est.)
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$80000K
$110000K

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What You Should Know About Marketing Manager I/II, Psychiatry - Florham Park, NJ, AbbVie

Welcome to AbbVie, where we're on a mission to create innovative medicines for serious health issues, specifically in the fields of immunology, oncology, neuroscience, and even eye care! As a Marketing Manager I/II in Psychiatry based in Florham Park, NJ, you'll be at the forefront of our marketing efforts, collaborating closely with the Associate Director and the HCP Promotions team. Your key responsibility will be to develop and execute strategic marketing plans aimed at driving our brand growth. You will manage and coordinate cross-functional teams, ensuring that our advertising and promotional tactics are on point and impactful. You’ll leverage your marketing skills to analyze market dynamics, crafting data-driven proposals that solidify our franchise market position. Communication is key, as you will train sales teams and ensure seamless execution of our go-to-market strategies. If you have a Bachelor's degree and 4-6 years of pharmaceutical marketing experience, with proven project management skills and a knack for building collaborative relationships, this role could be the perfect match for you! Are you the self-starter we are looking for, ready to make a significant impact in the pharmaceutical landscape? We would love to have you on board!

Frequently Asked Questions (FAQs) for Marketing Manager I/II, Psychiatry - Florham Park, NJ Role at AbbVie
What are the main responsibilities of the Marketing Manager I/II position at AbbVie in Psychiatry?

As a Marketing Manager I/II at AbbVie, your primary responsibilities will include developing and executing strategic marketing plans to drive brand growth, managing cross-functional teams, analyzing market dynamics, executing advertising and promotional tactics, and ensuring effective communication and training for sales personnel.

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What qualifications are preferred for the Marketing Manager I/II role at AbbVie?

Preferred qualifications for the Marketing Manager I/II position at AbbVie include a Bachelor's degree, 4-6 years of pharmaceutical marketing experience, strong project management skills, and the ability to manage multiple projects simultaneously while maintaining attention to detail.

Join Rise to see the full answer
What skills are necessary to succeed as a Marketing Manager I/II at AbbVie?

To succeed in the Marketing Manager I/II role at AbbVie, candidates should possess strong communication skills, both oral and written, demonstrated leadership abilities, sound financial acumen, and a solid understanding of pharmaceutical regulatory requirements affecting marketing materials.

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What type of marketing experience is important for the Marketing Manager I/II role at AbbVie?

Candidates applying for the Marketing Manager I/II position at AbbVie should have substantial marketing experience, particularly in pharmaceutical marketing. Previous experience in product management and HCP marketing, both personal and non-personal, is highly beneficial.

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Is travel required for the Marketing Manager I/II role at AbbVie?

Yes, the Marketing Manager I/II role at AbbVie may require travel of up to 25%. This travel could involve attending sales meetings, field visits, and conferences, as well as engaging with key stakeholders within the healthcare landscape.

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Common Interview Questions for Marketing Manager I/II, Psychiatry - Florham Park, NJ
Can you describe how you would develop a marketing strategy for a new product in Psychiatry?

When developing a marketing strategy for a new product in Psychiatry, consider analyzing market dynamics, identifying target audiences, collaborating with cross-functional teams, and utilizing data-driven insights to formulate a comprehensive plan that aligns with business goals.

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How do you prioritize your marketing projects and campaigns?

I prioritize my marketing projects by assessing their potential impact on business objectives, considering timelines, resources, and stakeholder availability. I regularly communicate with my team to adjust priorities based on evolving market conditions.

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Describe a time you faced a challenge in a marketing project. How did you overcome it?

I faced a challenge with a promotional tactic that was not resonating with our audience. I decided to gather feedback directly from the sales team and adjust our messaging based on their insights, leading to a successful relaunch and improved engagement.

Join Rise to see the full answer
What metrics do you use to measure the success of your marketing initiatives?

I typically use KPIs such as market share growth, lead conversion rates, customer engagement metrics, and ROI on marketing spend to evaluate the success of our campaigns, ensuring that our strategies remain data-driven and effective.

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How do you ensure that your marketing materials comply with pharmaceutical regulations?

I ensure compliance by staying up-to-date with industry regulations, collaborating with legal and regulatory teams, and incorporating review checkpoints in our marketing planning process to evaluate all materials before circulation.

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Can you give an example of a successful cross-functional collaboration you've contributed to?

In my previous role, I spearheaded a project that required collaboration between marketing, sales, and R&D teams to launch a new product. By aligning our goals and communicating regularly, we successfully launched on-time and exceeded initial sales targets.

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What challenges do you anticipate in the pharmaceutical marketing landscape?

I anticipate increasing competition and stricter regulations as major challenges in pharmaceutical marketing. Being adaptable and proactive in understanding these shifts will be crucial for developing effective marketing strategies.

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How do you keep up with the latest trends in pharmaceutical marketing?

I actively engage with industry news sources, attend conferences, and participate in online forums to stay up-to-date with trends. Networking with peers also provides valuable insights into emerging best practices.

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What role does data analysis play in your marketing strategies?

Data analysis plays a central role in my marketing strategies. It helps me identify trends, understand consumer behavior, and make informed decisions that enhance our marketing effectiveness and overall brand strategy.

Join Rise to see the full answer
Why are you interested in working as a Marketing Manager I/II at AbbVie?

I am excited about the opportunity to work as a Marketing Manager I/II at AbbVie because of the company’s commitment to innovation and the chance to impact lives through the development of groundbreaking therapies in psychiatry.

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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: i...

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March 30, 2025

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