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Area Director of Sales

Company Description

If you love saying YES and enjoy engaging with the community by leading with ART, 21c Museum Hotels is one of the pioneering examples of bridging the worlds of art and hospitality.  We combine a multi-venue contemporary art museum, boutique hotel and a chef driven restaurant to create a unique and welcoming opportunity.

Come join our Flock!

Job Description

Reports To:  VP, Hotel Operations 

Supervises: One to three Sales Managers and/or Coordinators 

General Purpose: The Area Director of Sales & Marketing is responsible for maximizing all revenues coming in to the assigned hotels while maintaining excellent customer service for both internal and external customers  

Specific Responsibilities: 

  • Efforts will include, but not be limited to, hiring, training and management of sales and yield management teams, analysis and reporting of sales metrics, oversight of all events from a brand perspective; management of advertising, electronic outreach and public relations efforts to all market segments and oversight of all print and electronic communication tools 

  • Directly responsible for achieving and maximizing all assigned hotels’ revenues while consistently delivering the best service, quality and value to every customer, every time.  

  • Maintains effective and positive involvement with key community and networking organizations.   

  • Analyzes assigned hotels’ demand segments, sources of business for each market and demand segment, and manages pricing and rooms inventories to maximize revenues and profits  

  • Knows the principal competition for each segment and leverage hotel's relative strengths against each  

  • Meets or exceeds sales goals for group bookings/corporate accounts, new leads, contacts and number of weekly sales calls  

  • Personally demonstrates a commitment to customer service by soliciting and responding promptly to guest needs  

  • Finalizes contracts for group bookings  

  • Converses with hotels department heads to plan function details, such as space requirements, publicity, time schedule, food service and decorations  

  • Executes cut-off dates on group bookings  

  • Plans and conducts pre-cons and post-cons  

  • Prepares and mails brochures, menus to prospective clients  

  • Analyzes requirement of function, outline available hotels facilities and service offered and quote pricing  

  • Assists in planning and participating in sales blitz for each property 

  • Aggressively pursues all appropriate opportunities for outside customer solicitation and relationship building 

  • Other duties as assigned by your supervisor or manager. 

Qualifications

  • Computer competency required: Proficiency with Microsoft Office, Database Management, and Web Browsing. 

  • Must be positive, results oriented and able to work under pressure 

  • Excellent written and verbal communication skills and ability to work with a diverse group of team members including sales managers, food and beverage staff, public relations professionals and journalists 

  • Demonstrated sales ability 

  • Proven success with prospecting and solicitation of new business 

  • Must be available to work some nights and/or weekends. Position requires dedication to clients and a minimum of 45 to 55 hours per week 

  • Ability to identify and develop accounts with individual guest room needs 

  • Ability to effectively communicate with customers in a friendly and positive manner, in order to solicit business, meet client needs and resolve concerns 

  • Strong sales skills with thorough knowledge of sales techniques, ability to up sell products and services, and proven closing ability 

  • Ability to anticipate and analyze client needs and effectively negotiate pricing 

  • Knowledge of contractual agreements and associated legal implications. 

  • Aggressive, self-motivated work habits. 

  • Knowledge of Hotel operations, services, and facilities. 

  • Knowledge of Food and Beverage and Banquets and Catering 

  • Must pass a background check 

Education/Formal Training: 

  • Bachelor’s Degree required 

Experience: 

  • Minimum ten years of hotel sales and management experience required. 

Travel Requirements 

  • Travel will be required to assigned properties on a regular basis.  

  • Some further travel may be required for conferences and other meetings. 

Additional Information

All your information will be kept confidential according to EEO guidelines. 21c Museum Hotels is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristic. The EEO is the Law poster is available here: http://www1.eeoc.gov/employers/poster.cfm 

Average salary estimate

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$70000K
$120000K

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What You Should Know About Area Director of Sales, AccorHotel

If you're an enthusiastic and experienced sales leader, the Area Director of Sales position at 21c Museum Hotels in Cincinnati, OH is your next big opportunity! Join a vibrant team that values art and hospitality, blending them into a unique guest experience. Reporting directly to the VP of Hotel Operations, you will oversee a capable team of up to three Sales Managers and Coordinators, guiding their efforts to maximize revenue while delivering exceptional customer service. Your role will encompass strategic hiring and training, analyzing sales metrics, and actively managing advertising and public relations efforts. You'll be the point person for ensuring our hotels not only meet but exceed revenue targets, building strong community relationships and participating in networking activities. We’re looking for someone with a robust background in sales management, preferably someone who thrives under pressure and has a knack for identifying opportunities and negotiating deals. You'll engage with clients to ensure their needs are met, finalize contracts for group bookings, and plan events. Your computer skills will come in handy, as you'll be using Microsoft Office and various database management tools to guide your decision-making. Together with your sales team, you'll establish effective pricing strategies and successfully group bookings. If you’re self-motivated, results-oriented, and committed to excellence, this position at 21c Museum Hotels is your chance to make a mark in the industry while enjoying a vibrant work environment that celebrates creativity and collaboration.

Frequently Asked Questions (FAQs) for Area Director of Sales Role at AccorHotel
What are the main responsibilities of the Area Director of Sales at 21c Museum Hotels?

The Area Director of Sales at 21c Museum Hotels is primarily responsible for maximizing revenue across the assigned hotels. This includes overseeing sales and yield management teams, analyzing sales metrics, managing advertising efforts, and enhancing customer service. You'll also develop community connections, ensure all visitors receive outstanding service, and lead your team to achieve and exceed sales goals.

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What qualifications are needed to become an Area Director of Sales at 21c Museum Hotels?

To qualify for the Area Director of Sales position at 21c Museum Hotels, candidates must possess a Bachelor’s Degree and a minimum of ten years of hotel sales and management experience. Additionally, strong communication skills, proficiency in Microsoft Office, and a robust understanding of sales techniques are essential to succeed in this role.

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How does the Area Director of Sales contribute to customer satisfaction at 21c Museum Hotels?

The Area Director of Sales plays a crucial role in elevating customer satisfaction at 21c Museum Hotels by actively engaging with guest needs and managing team training. By ensuring that the sales approach is proactive and client-focused, the Area Director helps craft a welcoming environment that meets and exceeds customer expectations consistently.

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What type of experience is preferred for the Area Director of Sales role at 21c Museum Hotels?

Candidates for the Area Director of Sales position at 21c Museum Hotels should ideally have extensive hotel sales and management experience, showcasing a proven track record of successful prospecting and solicitation of new business. Experience in both group bookings and individual guest requirements is highly valued.

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What is the work environment like for an Area Director of Sales at 21c Museum Hotels?

The work environment for an Area Director of Sales at 21c Museum Hotels is creative and dynamic, reflecting the hotel's mission to blend art with hospitality. You will collaborate with diverse professionals in a supportive team that encourages innovation, making it a stimulating workplace for those who thrive on teamwork and creative problem-solving.

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Common Interview Questions for Area Director of Sales
What strategies do you use to maximize hotel revenue as an Area Director of Sales?

To maximize hotel revenue, I employ a multi-faceted strategy that includes analyzing market trends, identifying high-demand segments, and adjusting pricing accordingly. I focus on relationship-building with clients and continuous training for my sales team to ensure we always present the best service and value.

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Can you provide an example of how you've successfully led a sales team in a hotel environment?

Absolutely! In my previous role, I led a team through a targeted sales blitz where we identified key market segments and tailored our approach to meet their specific needs. We surpassed our sales goals by 20% through effective collaboration and timely communications with potential clients.

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How do you handle challenges when working with multiple hotels?

Managing multiple hotels requires strong organization and prioritization. I use project management tools to keep track of each hotel's sales metrics and initiatives, ensuring each property receives tailored attention while still aligning with overall company goals.

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What is your approach for developing new business accounts as an Area Director of Sales?

My approach to developing new business accounts involves market research to identify potential clients, personalized outreach strategies, and leveraging existing relationships. I also ensure consistent follow-ups to maintain engagement and address any concerns early on.

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What techniques do you find effective in negotiating contracts with clients?

Effective negotiation starts with understanding the client's needs and being transparent about what we can offer. I focus on creating win-win situations through thoughtful discussion and mutual respect, which often leads to long-lasting partnerships.

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How do you ensure effective communication within your sales team?

I hold regular team meetings to discuss progress, share success stories, and address challenges. Utilizing collaborative tools also helps streamline communications, ensuring everyone is aligned and informed on our goals.

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What metrics do you consider most important in evaluating sales performance in hotels?

I focus on key metrics like RevPAR, overall occupancy rates, conversion rates for leads, and customer satisfaction scores. These indicators provide a comprehensive view of our performance and areas for improvement.

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Can you discuss your experience with developing marketing strategies for hotels?

Certainly! In my past experiences, I've collaborated with marketing teams to create integrated campaigns that highlight unique hotel offerings. We combined digital marketing efforts with local community events to increase visibility and engagement.

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How do you prioritize client requests and needs in a busy hotel environment?

I prioritize client requests based on urgency and impact. I emphasize proactive communication, ensuring team members are equipped to address inquiries promptly while also setting realistic timelines for more complex requests.

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What do you think is the key to success in the Area Director of Sales role at 21c Museum Hotels?

The key to success in this role is a comprehensive understanding of both art and hospitality, along with strong leadership skills. Cultivating a team-oriented culture and remaining adaptive to market changes are also crucial for achieving long-term success.

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Accor is global leader in corporate services, operates in nearly 100 countries with 150,000 employees. With more than 4,000 hotels worldwide, covering all segments from economy to upper upscale, Accor Hospitality, the Accor’s hotel offering, of...

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Full-time, on-site
DATE POSTED
April 4, 2025

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