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Senior Manager, B2B Marketing (Rocket Travel by Agoda)

About Agoda 

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose - Bridging the World Through Travel 

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.
We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

About Rocket Travel by Agoda: 

Rocket Travel by Agoda is the strategic partnerships arm of Agoda, part of Booking Holdings (NASDAQ: BKNG). Rocket Travel by Agoda partners with global brands to bring their customers rewarding and engaging travel experiences that deliver value, maximize rewards, and build customer loyalty for partners’ brands.

Rocket Travel by Agoda is dedicated to creating a diverse, equitable, and inclusive workplace where everyone has the opportunity to reach new heights in their career. We encourage all applicants looking to expand their knowledge working alongside talented, dedicated colleagues to apply to our team. 

Empowering the world's leading companies to reward every traveler’s journey, Rocket Travel by Agoda is a trailblazer of travel technology—delivering unmatched loyalty solutions with speed, innovation, and a culture that champions inclusivity, collaboration, and excellence at every step. Here is how we work:

  • Work with a group of intrinsically motivated people with a track record for building successful new businesses from scratch.
  • Embody curiosity, community, and accountability. We live and build products by these values every day. 
  • Own decisions and take action that can be implemented in a matter of days (or hours).
  • Get inspired and encouraged to vacation faster, with an annual vacation stipend.
  • Receive a competitive compensation package, including bonus, 401k with match, flexible vacation time, maternity and paternity benefits, health, and dental insurance.
  • Chicago hybrid (preferred). We have an amazing office in Chicago West Loop. We have a hybrid team and a flexible work environment. Potentially open to Chicago/NYC or remote based candidates
  • Share your passion for travel with equally adventurous teammates. 
  • Work within the largest online travel company in the world. Rocket Travel creates B2C and B2B2C travel products and is part of Booking Holdings (BKNG). We have many worldwide partners and a diversified business. 

About the Role: 

We are looking for a dynamic and versatile Senior Marketing Manager who will focus on marketing guidance and support for our white label travel platform partners. This is a strategic role where you will work closely with our Partner Managers, Product Owners and the larger Marketing team to understand the partners’ needs, advise them on impactful marketing initiatives, and drive the growth of the platform.

Key Responsibilities:

  • Marketing Strategy and Execution: Understand the partners’ business models and goals and provide expert advice on the best marketing strategies to achieve growth. Recommend initiatives to optimize campaigns and enhance platform performance for end-users.
    • Data-Driven Insights: Analyze large datasets to uncover trends and opportunities, delivering actionable insights that inform marketing strategies. Regularly monitor platform performance and recommend optimizations based on data findings.
    • Influencing Decision-Making: Guide and influence partners to adopt strategies and solutions that align with their goals as well as our business objectives. Serve as an advisor, simplifying complex marketing strategies for non-experts.
    • Revenue Growth: Strategically focus on maximizing contribution margin and ROI while ensuring partner satisfaction and long-term engagement.
    • Cross-Functional Collaboration: Work closely with internal teams, including sales, product, analytics, and operations, to ensure smooth execution and alignment of initiatives.

Key Qualifications:

  • +7 years of relevant Marketing experience 
  • Bachelor’s degree in Marketing, Business Administration, Economics, or a related field; MBA preferred.
    • Proven marketing experience, ideally within e-commerce, travel, or SaaS environments.
    • Experience in a consultative or advisory role, preferably with a consulting background.
    • Strong analytical skills with the ability to dissect data and provide actionable recommendations. Knowledge of SQL, at least basic, is a big plus
  • Exceptional communication, both written – clear, powerful slides – and spoken – ability to handle conversations with stakeholders and motivate them to adopt strategic decisions.
    • Exposure to sales with an understanding of how partnerships contribute to revenue growth.
    • Proven track record of leading multi-stakeholder initiatives successfully.

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, roles are eligible to be considered for an annual bonus. 

The annual salary range for the Chicago-metro area is $125,000-$150,000. 

Why Join Us:  

This is an exciting opportunity to work in a fast-paced, innovative environment where you’ll lead initiatives that deliver measurable outcomes for both the company and its partners. You’ll be collaborating internationally with top-tier business partners, applying cutting-edge strategies to grow performance globally. If this role matches your aspirations and you’re ready for a challenge, apply today to help us revolutionize travel solutions for global partners!

Equal Opportunity Employer 

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

To all recruitment agencies: Agoda does not accept third party resumes. Please do not send resumes to our jobs alias, Agoda employees or any other organization location. Agoda is not responsible for any fees related to unsolicited resumes.

Average salary estimate

$137500 / YEARLY (est.)
min
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$125000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Manager, B2B Marketing (Rocket Travel by Agoda) , Agoda

If you're a passionate marketing professional ready to take on an exciting challenge, then Rocket Travel by Agoda has the perfect opportunity for you as a Senior Manager, B2B Marketing! Based in the vibrant city of Chicago, Illinois, Rocket Travel thrives on partnerships that create memorable travel experiences for customers. In this dynamic role, you will be at the forefront of marketing strategy, collaborating closely with a diverse team of Partner Managers and Product Owners. Your expertise will be invaluable in guiding our partners to develop robust marketing initiatives that drive platform growth. You will wield the power of data as you analyze trends and deliver insights to optimize marketing campaigns effectively. As a part of the Rocket Travel team, you'll foster long-lasting relationships while focusing on enhancing revenue growth and guiding strategic decisions. We're looking for someone with over seven years of marketing experience, preferably in e-commerce or travel. Your analytical skills and strong communication abilities will shine as you simplify complex strategies for non-experts. If you appreciate working in a collaborative environment that emphasizes creativity and inclusivity, Rocket Travel by Agoda is the place for you to express your passion for travel while making a significant impact. So, if you are ready to join a team that values accountability and innovation, we encourage you to apply and help us revolutionize the way the world experiences travel!

Frequently Asked Questions (FAQs) for Senior Manager, B2B Marketing (Rocket Travel by Agoda) Role at Agoda
What are the main responsibilities of a Senior Manager, B2B Marketing at Rocket Travel by Agoda?

As a Senior Manager, B2B Marketing at Rocket Travel by Agoda, your main responsibilities will include developing comprehensive marketing strategies that align with partners' business goals, analyzing large datasets to derive actionable insights, guiding partners in implementing effective marketing initiatives, and collaborating with cross-functional teams to ensure successful execution of projects. Your role is pivotal in enhancing platform performance while maximizing revenue growth.

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What qualifications are required for the Senior Manager, B2B Marketing position at Rocket Travel by Agoda?

To qualify for the Senior Manager, B2B Marketing role at Rocket Travel by Agoda, you should possess over seven years of relevant marketing experience alongside a bachelor's degree in Marketing, Business Administration, Economics, or a related field; an MBA is preferred. You'll also benefit from having a background in e-commerce or travel, experience in consultative roles, and strong analytical and communication skills to excel in this position.

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How does the Senior Manager, B2B Marketing contribute to revenue growth at Rocket Travel by Agoda?

The Senior Manager, B2B Marketing plays a crucial role in revenue growth at Rocket Travel by Agoda by providing strategic marketing guidance that enhances the contribution margin and return on investment. By advising partners on data-driven marketing strategies and optimizing initiatives, this position directly influences partner satisfaction and ensures long-term engagement, ultimately contributing to the company's overall success.

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What should candidates expect during the interview process for the Senior Manager, B2B Marketing at Rocket Travel by Agoda?

Candidates interviewing for the Senior Manager, B2B Marketing position at Rocket Travel by Agoda can expect a series of interviews that assess both their technical marketing skills and their ability to collaborate effectively. You may be asked to provide insights into your previous marketing strategies, discuss how you utilize data to drive decisions, and demonstrate your communication style when working with diverse stakeholders.

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What makes Rocket Travel by Agoda a great place to work for a Senior Manager, B2B Marketing?

Rocket Travel by Agoda is an exceptional workplace for a Senior Manager, B2B Marketing due to its emphasis on innovation, collaboration, and inclusivity. Employees are supported by a diverse team that values creativity and accountability while offering opportunities for personal growth and professional development. With an attractive compensation package and an inspiring work culture, this role allows you to showcase your passion for travel in a rewarding environment.

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Common Interview Questions for Senior Manager, B2B Marketing (Rocket Travel by Agoda)
Can you explain a successful marketing strategy you implemented in your previous role?

When answering this question, focus on outlining the specific strategy, the context behind it, and the measurable results. Highlight how your analysis led to informed decisions that drove growth in your previous position. Emphasize collaboration and the impact on your team's goals.

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How do you utilize data to inform your marketing strategies?

Detail how you gather, analyze, and interpret data to derive insights. Explain the tools or methods you use, and share a specific example where data analysis altered your marketing approach, leading to successful campaign outcomes.

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Describe a time you had to influence a partner or stakeholder to adopt a strategy.

Discuss a situation where you employed persuasive techniques to convey the benefits of a particular strategy. Focus on your communication skills and how you simplified complex concepts to garner buy-in from non-experts.

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What experience do you have in managing cross-functional teams?

Illustrate your experience working with various teams, emphasizing collaboration and how you ensured alignment on marketing initiatives. Provide an example of a project where cross-functional cooperation led to success.

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How do you prioritize competing marketing initiatives?

Explain your approach to evaluating the impact and urgency of initiatives. Discuss any frameworks or tools you use to create a prioritized action plan, ensuring that the most valuable initiatives get addressed first.

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What is your process for tracking and measuring campaign performance?

Describe your systematic method for setting KPIs, utilizing analytics tools, and gathering data post-campaign. Emphasize how you use this information to inform future strategies and adjust ongoing initiatives as needed.

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How do you stay updated with the latest marketing trends and technologies?

Share your approaches, such as attending industry conferences, following thought leaders on social media, or participating in online courses. Highlight how ongoing learning translates into innovative approaches in your role.

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Can you give an example of how you handled a challenge in a previous project?

Identify a specific challenge you faced, detailing the context, your response, and the eventual outcome. Focus on your problem-solving skills and resilience, showcasing what you learned from the experience.

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How would you describe your leadership style?

Reflect on your leadership approach, whether it’s collaborative, transformational, or situational. Provide examples of how your style has positively affected your team dynamics and the success of marketing initiatives.

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What motivates you in your work as a Senior Marketing Manager?

Articulate your passion for marketing and travel, detailing how these elements inspire you to drive results. Link your motivation to the company's mission and how you see your role contributing to its success.

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