Director of Marketing (m/w/d)

The Director of Marketing at pplwise is responsible for defining and executing the marketing and growth strategy to reach ambitious revenue goals of EUR 50 million in 3-5 years. This includes overseeing lead generation, conversion rate optimization, and nurturing a growth marketing mindset within the team. Effective collaboration with Sales, Product, and executive stakeholders is crucial to ensure substantial market impact.

Candidates should have over 10 years of experience in online or growth marketing, with at least 3 years in a leadership role. Experience in SaaS marketing and understanding the challenges in the B2B space are essential. Strong analytical skills, market research abilities, and a keen interest in product and end-user needs are crucial for success in this role.

The Director of Marketing plays a critical role in shaping the company's growth strategy by identifying and testing various channels to build momentum. This involves implementing targeted marketing strategies and growth experiments that directly influence revenue growth while mentoring and developing the marketing team to ensure sustainable success.

The role offers a hybrid work model, allowing flexibility in how you work. As a Director of Marketing at pplwise, you'll be part of a supportive team environment that emphasizes creativity, accountability, and professional growth. The company is committed to fostering a diverse and inclusive workplace.

As the Director of Marketing, you will have ample opportunities for professional growth, including the ability to make impactful decisions, lead a key marketing initiative, and develop future leaders within the organization. Your contributions will significantly influence the company's progression towards becoming a market leader.

Start by analyzing current marketing efforts and their performance. Implement a mix of inbound and outbound marketing strategies tailored to the target audience, focusing on lead generation and conversion optimization. Testing and iterating on different channels will be essential for finding the most effective approaches.

Success can be measured through key performance indicators (KPIs) like conversion rates, leads generated, and return on investment (ROI). Establishing clear metrics before launching campaigns allows for ongoing evaluation and adjustments based on performance data.

In my previous roles, I have successfully managed teams of varying sizes by fostering a collaborative and growth-focused culture. Implementing regular training and mentorship opportunities has helped team members develop their skills and thrive in their roles.

Data analysis is crucial for making informed decisions in marketing. It helps in understanding customer behavior, market trends, and campaign performance. By leveraging analytics tools, marketers can fine-tune their strategies for better results.

I believe in consistent communication and alignment of goals among departments. Regular meetings to discuss strategies, share insights, and receive feedback from Sales and Product teams are key to creating a unified approach that benefits the entire organization.

I actively follow industry blogs, attend webinars, and participate in networking events. Engaging with thought leaders on platforms like LinkedIn also helps me stay informed about the latest trends and innovations in SaaS marketing.

I have extensive experience building and optimizing inbound marketing strategies, including content creation, SEO, and lead nurturing campaigns. This approach enables us to attract, engage, and delight customers effectively.

One of the biggest challenges in B2B marketing is addressing the diverse needs of multiple stakeholders within a client's organization. Developing personalized and targeted approaches for different roles can help overcome this challenge.

Certainly! I led a campaign that utilized a mix of targeted email marketing and social media engagement, resulting in a 35% increase in qualified leads over three months. By analyzing performance metrics, we were able to optimize the content and channels used.

With my extensive background in growth marketing and leadership, I bring both the experience and the strategic mindset necessary for this role. I am passionate about driving growth and creating actionable marketing strategies that align with the company's objectives.