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Manager - Sales Development (SDR)

About AirGarage

AirGarage is repurposing the 30% of real estate in the average American city currently dedicated to parking.

We are building a future where real estate is digitized and can be transitioned from one use to another seamlessly on-demand, moving every piece of urban real estate toward its highest and best use.

We are starting with the $131 billion US parking real estate market because it is one of the most offline and mismanaged commercial real estate asset types.

As a full-stack parking operator, we automate the operation of parking lots and parking garages. We handle everything from advertising to collecting payments from drivers and enforcing against illegal parking. We already operate 300+ parking lots and parking garages across 35 US states and we are growing quickly.

We are backed by top tier investors including Andreessen Horowitz, Floodgate, Founders Fund, and angel investors who have founded or worked at companies like Uber, Opendoor, Flexport, and more.

Want to learn more about AirGarage and the problem we're tackling?

Check out these podcasts:
https://www.youtube.com/watch?v=AU0NkDK51E4
https://youtu.be/_8aM6NQHYiE?si=p5WIujBWUA1sG-b7

THE ROLE 👩🏾‍💻

We’re looking for a Sales Development Manager to lead our growing team of SDRs and take ownership of outbound performance, team development, and pipeline contribution. You’ll be responsible for coaching reps to exceed their goals, hiring new talent, and continuously refining our outbound strategy.

This is a unique opportunity to shape and scale the top-of-funnel function at a fast-growing startup tackling one of the last offline industries. You'll collaborate closely with the CEO, Account Executive leadership, Enablement, and Marketing to build the foundation for long-term success.

You'll need to be a fast learner with strong management, sales, and interpersonal skills. Your role involves coaching and elevating a team of SDRs who handle detailed real estate discussions while effectively communicating complex technical product features to non-technical buyers.

The ideal candidate has a proven track record of success outbound selling to traditional businesses (not just tech companies), has been promoted to lead a team of SDRs, and has experience managing in an environment where the playbook is still being defined and improved every day.

We're growing quickly and investing heavily in scaling our sales team. Your mission will be to evaluate our current sales process—identifying what works and what doesn't—and help define our future playbook for success.

SALES COMPENSATION 💰

  • On-Target Earnings for this role are $140k - $170k off of a Base Salary of $110k - $130k and the balance being earned through commissions.

  • Commissions are uncapped and paid out monthly based on Month-to-Date attainment relative to your team’s monthly quota and the attainment of the median member of your team.

WHO YOU ARE 🦚

  • You’re passionate about developing reps and creating high-performing, motivated sales teams.

  • You thrive on structure and understand how to drive repeatable results through consistent processes, training, and coaching.

  • You know how to lead remote teams, foster culture, and keep people accountable in a distributed environment.

  • You’re data-driven, with a strong understanding of outbound metrics like activity, conversion rates, and pipeline impact.

  • You’ve built or scaled SDR functions at early-stage or high-growth startups, and know what great looks like.

  • You care deeply about sales performance and career progression, and want to help SDRs graduate into Account Executives or other roles.

WHAT YOU WILL DO 👷‍♀️

  • Lead and manage the SDR team

    • Run daily standups, weekly 1:1s, and ongoing training sessions.

    • Coach SDRs on calls, email outreach, and qualification to drive consistent performance.

    • Foster a high-performance, curiosity-driven culture.

  • Own pipeline generation strategy

    • Track and report on SDR metrics including outreach volume, meetings booked, and pipeline sourced.

    • Partner with Sales Enablement to iterate on talk tracks, cadences, and outbound strategy.

    • Analyze call data and performance trends to optimize results and run experiments.

  • Coach for excellence

    • Run regular call coaching and feedback sessions.

    • Create clear development plans to help SDRs level up into closing roles.

    • Build a strong bench of talent through career pathing and mentorship.

  • Recruit and onboard top talent

    • Own hiring for the SDR team including sourcing, interviews, and selection.

    • Build and execute onboarding and ramp programs to get new reps productive quickly.

    • Partner with Enablement to ensure scalable systems for training and development.

  • Collaborate cross-functionally

    • Partner with Sales, Marketing, and Ops to align messaging and go-to-market execution.

    • Provide feedback from the field to inform GTM strategy.

    • Share learnings to improve team-wide processes and performance.

WHAT YOU NEED 👩🏼‍🎓

  • 2+ years experience managing an SDR team in a consultative outbound sales environment.

  • Strong passion for coaching reps through real-time feedback, call reviews, and structured 1:1s.

  • Deep understanding of outbound sales metrics and how to drive pipeline production.

  • Proven experience hiring, ramping, and developing high-performing SDRs.

  • Comfortable operating in a remote, performance-oriented environment.

  • Strong organizational and analytical skills; you love reviewing data to find insights.

  • Experience using tools like Salesforce, ZoomInfo, and outreach platforms like Outreach or Salesloft.

  • Direct and effective communication style with both team members and leadership.

  • Previous experience in early-stage startups where sales playbooks need development.

  • Nice to have: Experience working with or selling to real estate, property management, or similar traditional industries.

  • Nice to have: Previous experience as a startup's SDR manager

THE UPSIDE 📈

  • 📈 Equity: Have a stake in the business that you’re helping to build and grow.

  • 🌴 Work remotely: Live and work wherever you like! We believe in folks working where they are happiest and most productive. We currently hire teammates that are located anywhere within North America.

  • 🏥 Health insurance: We offer health insurance and currently cover 85% of the cost of medical plans for the primary employee and 50% of the cost of plans for dependents.

  • 💻 Home office setup: Get a laptop + additional equipment needed to set you up for success.

  • ⛺ Time to recharge: We have an unlimited PTO policy with a minimum requirement of 10 days per year.

  • 🤑 401k: Make financial planning right for you with a 401k retirement savings program.

  • ✈️ Team Off-sites: ~2 times per year our team comes together for a full week in places like Tahoe, Puerto Vallarta, San Diego, and Austin.

  • 📚 BookGarage: Our team loves to learn and grow together so join us for our optional recurring book club.

  • 🪴Room to grow:  Our team will be orders of magnitude larger within a few years, as a part of our foundational team you'll have opportunities to grow with us.

  • 🏙️ Transform our cities: The opportunity to change the way that the world thinks about real estate use in our cities.

  • 👐 Work with a diverse team: At AirGarage, we've always been committed to building a thriving team that represents the communities we serve. Our team is currently 40% female and 30%+ from underrepresented communities.

We understand that there's no such thing as a 'perfect' candidate. We're looking for someone passionate, with grit and determination, who is excited to face the challenges of a rapidly growing startup. AirGarage is the type of company where you can grow exponentially, and we encourage you to apply to us even if you don't 100% match the candidate description.

AirGarage is an Equal Opportunity Employer.  We celebrate diversity and are committed to creating an inclusive environment for all employees.  Candidates and employees are always evaluated based on merit, qualifications, and performance.  We will never discriminate on the basis of race, color, gender, national origin, ethnicity, veteran status, disability status, age, sexual orientation, gender identity, martial status, mental or physical disability, or any other legally protected status.

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CEO of AirGarage
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Jonathon Barkl
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What You Should Know About Manager - Sales Development (SDR), AirGarage

At AirGarage in San Francisco, we're on a mission to revolutionize real estate by rethinking how urban spaces are utilized—starting with parking. As our Manager - Sales Development (SDR), you'll play a crucial role in shaping our outbound sales strategy and leading an enthusiastic team of SDRs. Your leadership skills will be key as you coach your team to exceed performance goals while driving pipeline contribution. You'll get to innovate in an industry ripe for transformation, working closely with our executive team, including the CEO, to establish a robust foundation for long-term success. If you're passionate about developing talent and have a knack for crafting effective sales processes, this position is for you. We're seeking someone with a proven track record in outbound sales leadership, particularly someone who's not afraid of the ambiguities that come with a fast-growing startup environment. Your role will involve not just managing your team but actively participating in their growth—from conducting regular coaching sessions to recruiting fresh talent. As we expand, your insights will help refine our sales approach, analyze performance trends, and create pathways for SDRs to transition into Account Executive roles. At AirGarage, you'll not only be compensated competitively but also enjoy the freedom of remote work and a variety of employee benefits, all while contributing to reshaping urban landscapes. If you're ready to drive change and foster a motivated sales culture, join us on this exciting journey!

Frequently Asked Questions (FAQs) for Manager - Sales Development (SDR) Role at AirGarage
What are the key responsibilities of the Manager - Sales Development at AirGarage?

As the Manager - Sales Development (SDR) at AirGarage, your main responsibilities will include leading and managing the SDR team, developing outbound strategies, coaching reps for performance improvement, tracking metrics related to pipeline generation, and collaborating with various departments to align sales efforts. You'll also play a pivotal role in hiring and onboarding new SDRs, ensuring they are set up for success in their roles.

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What qualifications are needed for the Manager - Sales Development role at AirGarage?

To be considered for the Manager - Sales Development (SDR) role at AirGarage, candidates should have at least 2 years of experience managing an SDR team in an outbound sales environment. It's also important to demonstrate a strong passion for coaching, a deep understanding of sales metrics, and experience using sales tools like Salesforce and Outreach. Familiarity with traditional industries, including real estate, is a plus.

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How does the commission structure work for the Manager - Sales Development position at AirGarage?

In the Manager - Sales Development (SDR) role at AirGarage, the commission structure is designed to be attractive and uncapped. On-Target Earnings range between $140,000 and $170,000, with a base salary from $110,000 to $130,000. Commission is paid out monthly and is based on achieving monthly quotas, as well as the performance of the team members, providing an opportunity to earn more based on success.

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What is the culture like at AirGarage for the Manager - Sales Development position?

The culture at AirGarage for the Manager - Sales Development (SDR) role is characterized by a strong focus on personal development, collaboration, and innovation. We encourage a culture of curiosity, where team members are motivated to strive for excellence. Remote work is embraced, allowing flexibility in a performance-oriented environment, and our commitment to diversity fosters an inclusive atmosphere for all employees.

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What opportunities for growth are available as a Manager - Sales Development at AirGarage?

As a Manager - Sales Development (SDR) at AirGarage, you will find ample opportunities for professional growth. Since we are in a rapid growth phase, aspiring leaders can greatly benefit from increasing responsibilities, including shaping sales strategies and contributing meaningfully to the organization's direction. The role also allows for career development pathways for SDRs transitioning into Account Executive roles and various leadership opportunities as the company expands.

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Common Interview Questions for Manager - Sales Development (SDR)
How do you approach coaching SDRs for better performance?

When asked about coaching methods, emphasize your belief in personalized feedback and ongoing training. Discuss how you set clear expectations, utilize metrics to track progress, and conduct regular 1:1s to offer support and address challenges faced by SDRs. Highlight your commitment to fostering a coaching culture that encourages growth.

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What strategies would you implement to improve SDR outbound performance?

For improving SDR performance, strategize on refining call scripts, optimizing outreach cadences, and implementing A/B testing for different approaches. Discuss how you would analyze data to identify successful tactics and make data-driven adjustments while collaborating with your team to gather insights that fuel performance enhancements.

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Can you describe your experience with performance metrics in sales?

In response to questions about performance metrics, outline how you track key performance indicators like conversion rates, activity levels, and meetings booked. Explain your process for reviewing metrics regularly and using insights to coach your team, ensuring that they understand their targets and areas for improvement.

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What is your experience in hiring and onboarding SDRs?

Discuss your previous hiring experiences, including techniques for sourcing candidates, conducting interviews, and selecting top talent. Emphasize the importance of an efficient onboarding process that helps new hires ramp up quickly, involving structured training sessions, clear expectations, and ongoing mentoring.

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How do you foster a high-performing sales culture remotely?

When addressing remote team management, explain your approach by highlighting regular communication practices, virtual team-building activities, and methods to maintain accountability. Talk about how you encourage feedback loops and promote transparency, ensuring that all team members feel engaged and valued in a remote setting.

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What experience do you have with consultative selling?

Explain your understanding of consultative selling and how it's distinct from traditional sales methods. Share specific instances where you utilized this approach to cater to client needs and build rapport, particularly focusing on how you guide your SDR team to engage in deep, meaningful conversations with prospects.

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Describe a time when you had to adapt sales strategies in a fast-paced environment.

This is an opportunity to highlight your agility. Share a specific challenge from your past, demonstrating how you identified the need for a pivot from existing sales strategies, took decisive action, and led your team to successfully implement new tactics, while ensuring everyone remained aligned with the overall objectives.

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How do you handle team dynamics and conflicts among SDRs?

Share your conflict resolution strategies, emphasizing open communication and creating a culture of collaboration. Talk about how you establish a safe space for team members to voice concerns and work towards solutions collectively, while also coaching them on teamwork skills and the value of diverse perspectives.

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What are your long-term goals as a Manager - Sales Development?

Discuss your aspirations related to team growth, personal development, and contributing to the organization's success. Highlight specific goals that include elevating team performance, developing future leaders within the SDR team, and ultimately playing a role in scaling and refining the overall sales strategy at AirGarage.

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Why do you want to work at AirGarage as Manager - Sales Development?

When addressing this question, convey your enthusiasm for AirGarage's mission of transforming urban real estate use. Discuss how the values and culture at AirGarage resonate with you and how you see your skills and experiences aligning with the company's objectives, especially in driving change in a traditionally offline industry.

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We are reimagining the use of parking real estate in cities AirGarage is repurposing the 30% of real estate in the average American city currently dedicated to parking. We are building a future where real estate is digitized and can be transition...

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DATE POSTED
April 12, 2025

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