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VP, Sales

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

ASA is looking for a VP, Sales to drive growth for TeenVoice, a for-profit subsidiary focused on providing insights for Gen Z to various stakeholders. The ideal candidate will be results-driven, with a strong background in sales strategy and client relationship management within the EdTech sector.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: The VP, Sales will develop and execute sales strategies, manage the sales cycle, enhance client relationships, track performance metrics, and lead the sales team to achieve targets.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Candidates must have expertise in tailored sales solutions, experience in EdTech, strong consultative selling skills, and familiarity with CRM tools.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: Preferred candidates will possess experience in startup environments, an understanding of education technology, and an analytical mindset for data-driven decisions.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: Boston, Massachusetts, United States

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: Not provided by employer. Typical compensation ranges for this position are between $150,000 - $250,000.



THE ROLE: VP, Sales

ASA is seeking an ambitious, results-driven Sales Executive with a proven ability to drive revenue growth, develop innovative strategies, and leverage entrepreneurial thinking to identify and seize market opportunities. You will play a critical role in building our for-profit subsidiary: TeenVoice, which provides Gen Z insights to drive decision making for educational institutions, corporate training programs, and other stakeholders.

This Associate will be responsible for designing and executing sales strategies to rapidly accelerate TeenVoice’s growth, build and grow their own sales team, and deliver tailored solutions that enhance the learning and development experience of our customers.

To learn more about TeenVoice, please visit: https://www.teenvoice.com/

Key Responsibilities:

Sales Strategy & Execution:

  • Develop and execute a sales strategy that aligns with the company’s objectives and targets, focusing on acquiring and retaining clients within the EdTech sector to create rapid growth and scale the business.
  • Identify and evaluate market opportunities, trends, and customer pain points to propose innovative solutions.
  • Manage the complete sales cycle, from prospecting to closing, ensuring a consultative approach tailored to clients’ needs.
  • Work closely with the marketing team to refine lead generation efforts and nurture prospects.

Client Relationship Management:

  • Build and maintain strong relationships with clients, acting as a trusted advisor to understand their unique challenges and objectives.
  • Deliver exceptional customer service to foster long-term partnerships and ensure high client satisfaction and retention.
  • Represent the company in client meetings, industry events, and trade shows to build brand awareness and expand the network.

Performance Tracking & Reporting:

  • Set and achieve sales targets, ensuring alignment with overall company goals.
  • Monitor and report on key sales metrics, including revenue, pipeline health, and conversion rates.
  • Utilize CRM tools to track sales activities, manage customer data, and forecast future revenue.

Team Leader:

  • Lead the recruitment, onboarding, and training of new sales team members. Build a strong, cohesive team through a combination of strategic hiring and mentorship.
  • Provide ongoing coaching and professional development for team members. Foster a culture of continuous learning and improvement, encouraging the team to achieve both personal and professional growth.
  • Set clear goals, track individual and team performance, and implement strategies to improve results. Provide constructive feedback and ensure alignment with the company’s sales targets

Required Skills & Experience:

  • Sales as a Service Expertise: Experience in offering tailored sales solutions, outsourcing sales teams, or providing scalable sales infrastructure to clients.
  • Education Technology Background: Proven experience in the EdTech industry, with a strong understanding of digital learning platforms, tools, and market dynamics.
  • Entrepreneurial Spirit: Ability to identify market gaps, design innovative solutions, and implement strategies with minimal supervision.
  • Proven track record of exceeding sales targets and driving revenue growth from $1M to $10M.
  • Strong consultative selling, negotiation, and closing skills.
  • Excellent interpersonal and communication skills to effectively engage with stakeholders at all levels.
  • Familiarity with CRM software and sales enablement tools (e.g., Salesforce, HubSpot).

Preferred Attributes:

  • Experience working in a startup or entrepreneurial environment.
  • A passion for education, technology, and lifelong learning.
  • Analytical and innovative mindset with the ability to interpret data and make data-driven decisions.
  • Ability to thrive in a fast-paced, evolving environment.

Why ASA?​

ASA offers a wide range of perks and benefits to Associates. Comprehensive medical, dental, and vision healthcare plans, retirement plan plus match, generous PTO options, weekly lunches, Summer Fridays, commuter benefits, tuition reimbursement, company holiday break, and even paid sabbatical after five years of employment.​

ASA works in a Hybrid schedule (2) two days a week in our Boston HQ. We prioritize strategic thinkers, collaborators, and work/life pros who are looking to help make a difference in kid's education and career goals.

Average salary estimate

$200000 / YEARLY (est.)
min
max
$150000K
$250000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About VP, Sales, American Student Assistance

As the VP of Sales at ASA, you'll play a pivotal role in igniting the growth of TeenVoice, a vibrant for-profit subsidiary focused on delivering valuable insights for Gen Z. Located in Boston, this position is perfect for a motivated and results-oriented sales executive with a strong background in sales strategy and client relationship management, particularly within the EdTech sector. Picture this: you’ll design and execute innovative sales strategies tailored to the unique needs of educational institutions and corporate training programs, paving the way for rapid market expansion. Your ability to build and nurture relationships will create lasting partnerships, ensuring clients turn to TeenVoice as a trusted resource. In addition, you’ll lead a dynamic sales team, fostering an atmosphere of collaboration and continuous learning while driving performance metrics that align with overall company goals. The ideal candidate will bring extensive experience in the EdTech landscape, a consultative approach to selling, and a knack for leveraging CRM tools to track progress. With the chance to shape policies and opportunities, this role isn’t just about reaching targets; it’s about making a difference in the education technology space. If you're passionate about merging sales expertise with an entrepreneurial spirit to innovate solutions for today’s learners, we’d love for you to dive into this exciting journey with us at ASA and TeenVoice.

Frequently Asked Questions (FAQs) for VP, Sales Role at American Student Assistance
What are the main responsibilities of the VP, Sales at ASA?

The VP, Sales at ASA is responsible for developing and executing sales strategies that align with the company objectives, focusing on acquiring and retaining clients within the EdTech sector. This role includes managing the complete sales cycle, enhancing client relationships, and tracking performance metrics to achieve growth for TeenVoice.

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What qualifications are required to be a VP, Sales at ASA?

To qualify for the VP, Sales position at ASA, candidates should possess experience in the EdTech industry, expertise in tailored sales solutions, and strong consultative selling skills. Additionally, familiarity with CRM tools and a background in startup environments are preferred to navigate the fast-paced nature of the role.

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How does ASA foster team development for the VP, Sales role?

At ASA, the VP, Sales is expected to lead the recruitment and training of new sales team members, building a cohesive and high-performing team. Ongoing coaching and professional development are emphasized to ensure team members achieve personal and professional growth, thereby aligning with the company's sales targets.

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What skills are emphasized for the VP, Sales position at ASA?

For the VP, Sales role at ASA, key skills include consultative selling, negotiation and closing techniques, excellent interpersonal communication, and entrepreneurial thinking. Additionally, an analytical mindset for interpreting data and making informed decisions is vital for success.

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What kind of work environment can the VP, Sales expect at ASA?

The VP, Sales at ASA will enjoy a hybrid work environment, spending two days a week at the Boston headquarters. The company fosters a culture that prioritizes strategic thinking, collaboration, and work-life balance, making it an ideal environment for professionals focused on advancing education and technology.

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Common Interview Questions for VP, Sales
Can you describe your experience in sales strategy development for the EdTech sector?

In this portion of your interview, highlight specific strategies you have created or implemented in previous roles, focusing on how these strategies positively impacted sales. Discuss any unique challenges you faced and how you overcame them, and emphasize your ability to analyze market trends.

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How do you ensure strong client relationships in the sales cycle?

Discuss your approach to maintaining client communication and how you personalize your engagement strategies to understand their needs. Provide examples of how you addressed client concerns, demonstrating your commitment to customer satisfaction and relationship management.

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What sales metrics do you prioritize and why?

In answering this question, talk about key performance indicators such as pipeline health, revenue growth, or conversion rates. Explain how these metrics help you track sales effectiveness and inform future business decisions.

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How do you build and lead a successful sales team?

Focus on your experience with recruitment, training, and mentoring. Provide an example of how you foster a positive team culture and what specific strategies you use to motivate team members and track their performance.

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Describe a time you exceeded sales targets. What was your approach?

Use specific metrics or percentages to illustrate your success. Detail the strategies and techniques you employed, emphasizing the innovative solutions you developed to meet and exceed expectations.

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How do you incorporate feedback from clients into your sales approach?

Discuss your process for gathering and analyzing client feedback, and how you apply this information to improve your offerings. Highlight any changes you made based on specific client insights and the positive outcome that followed.

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What CRM tools have you utilized, and how have they assisted your sales efforts?

Be specific about the CRM software you've worked with, discussing how you leveraged it to track sales activities, manage customer relationships, and forecast revenue. Share how this has played a role in driving your sales performance.

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How do you handle challenging negotiations with potential clients?

Provide examples of challenging negotiations you have faced, detailing your strategies for maintaining professionalism and finding solutions. Highlight your negotiation tactics and how they led to successful outcomes.

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What role does continuous learning play in your sales strategy?

Emphasize your commitment to evolving your sales techniques and staying updated on market trends. Discuss how you pursue professional development opportunities and how this contributes to your sales success.

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Why do you want to work as VP, Sales for TeenVoice at ASA?

This is an opportunity to share your passion for EdTech, as well as your admiration for ASA's mission. Connect your values and goals with those of the company and how your skills align with the requirements of the VP, Sales position.

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Our History For more than 60 years as a national nonprofit and student loan guarantor, ASA® has helped students with college access and financing for higher education. Today, we are building on our industry-leading expertise to impact students on...

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DATE POSTED
April 7, 2025

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