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VP of Finance & Operations

Appcues is seeking a strategic and hands-on VP of Finance & Operations to lead our finance and operations team and elevate our financial planning, forecasting, business intelligence, revenue operations and operational finance capabilities while ensuring continued excellence in controls, governance, and corporate secretarial responsibilities.


What You’ll Do
  • Financial Planning & Analysis (FP&A): Build and scale our forecasting, budgeting, and financial modeling capabilities to drive strategic decision-making.
  • Business Intelligence (BI): Partner with teams across the business to develop data-driven insights that inform growth and efficiency.
  • Operational Finance: Be a partner to product, engineering, and GTM teams to help them set and measure goals effectively and ensure the business has a strong spend to outcomes cadences to ensure our hard earned gross margin dollars are being invested in the right areas
  • Revenue Operations: Ensuring our marketing, sales, and customer journey processes are fluid, integration and measurable. Partnering with our VP of marketing, VP of Sales and CX and CEO to drive a high velocity GTM strategy and leading a director of operations 
  • Strategic Revenue & Business Operations: Lead and integrate revenue operations and broader business operations to ensure systems and processes are connected, efficient, and driving productivity.
  • Operational Roadmap: Define and execute a company-wide operational roadmap, aligning teams, systems, and workflows to support business objectives.
  • Controls & Governance: Uphold rigorous financial controls, compliance, and corporate secretarial responsibilities as the company continues to expand.
  • Strategic Partnership & Leadership: Act as a key partner to the CEO and executive team, ensuring financial and operational strategy aligns with business goals. Serve as a board observer, providing insights and guidance.
  • Leading our Director of finance, Director of rev ops, BI, teams with transparent, clear and concise goals and a cadence of coaching that enables everyone on the team to be at their best


What You Bring:
  • Proven track record in senior finance leadership roles at high-growth SaaS or technology companies specifically in going from $20-100m in ARR
  • Expertise in FP&A, forecasting, BI, operational finance, revenue operations, and business operations—with a strong grasp of SaaS metrics and growth levers.
  • Experience driving cross-functional operational roadmaps and aligning systems and processes to improve business outcomes.
  • Strong understanding of financial controls, governance, and compliance.
  • Strategic mindset with a hands-on approach—able to dive into details while driving high-level initiatives.
  • Exceptional leadership and communication skills, with the ability to influence at all levels.


This is a high-impact role at the heart of Appcues’ growth. If you’re a finance and operations leader who thrives on driving insights, building scalable systems, and shaping the future of a SaaS company, we’d love to hear from you.


About Us


At Appcues, our platform enables SaaS companies to drive growth through optimizing onboarding, expansion, renewal and expansion. With over 1,400 customers, strong integrations, and a wealth of data around what drives usage in SaaS we are uniquely positioned to leverage our assets to create a new paradigm in growth for technology businesses.  


Our Benefits


100% remote - We don’t have an office so all of our employees learn and collaborate in the same way using remote work practices. This won't change post-COVID as we are committed to being 100% remote for the long-term. We work in Slack, Zoom, and a collection of modern collaboration tools. We have inclusive remote events and we get together annually for a fun off-site retreat.

Well-being - You'll have solid health, dental, and vision plans; access to 401k, and a generous maternity and paternity leave.

Fair pay - Each role has a defined salary band, bands and salaries are audited on a regular basis to help maintain fairness and market value

Home office and tech budget - Besides paying for your work computer (Mac or PC), we offer a one-time $1000 home office stipend and an additional $500 annual budget for extra work-related technology.

Coworking space, on us - Home office not cutting it? We'll reimburse your monthly coworking fees.

Equity - We want everyone invested in our success. We grant every employee equity in the company.

Transparency and collaboration - We foster team alignment with meetings of all shapes and sizes—a monthly all-hands meeting called FirstThurs, weekly team lunches, and Lunch & Learns., and an annual learning stipend.

Flexible Time Off - We believe time away to reflect and explore makes us all more productive, so employees don’t accrue vacation time – they work with their managers to schedule time off when they need it, consistent with our Flexible Time Off policy. Employees based in the USA also take off all US federal holidays. Employees residing in other countries can choose to follow their local national holidays or US federal holidays.

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CEO of Appcues
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Jackson Noel
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Average salary estimate

$175000 / YEARLY (est.)
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$200000K

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What You Should Know About VP of Finance & Operations, Appcues

Appcues is on the lookout for a dynamic VP of Finance & Operations to join our remote team and help us redefine the financial landscape of the SaaS industry. If you're a strategic thinker with a knack for hands-on leadership, this role is tailor-made for you. As VP of Finance & Operations, you'll spearhead our financial planning and analysis (FP&A), building robust forecasting and budgeting capabilities that drive informed decision-making across the organization. Collaborating with numerous teams, you'll leverage business intelligence (BI) to derive data-driven insights that promote growth and operational efficiency. You'll be instrumental in operational finance, partnering with our product and engineering teams to ensure that resources are allocated effectively and our gross margins are maximized. As you develop seamless revenue operations strategies, you'll work closely with the marketing and sales leaders to create a fluid customer journey that ups our go-to-market velocity. Your experience will shine as you lead the operational roadmap, aligning various teams and workflows to our corporate objectives. With a strong emphasis on financial controls and governance, you'll ensure compliance as we continue to expand. Slotted as a key partner to the CEO, you will offer insights as a board observer while fostering transparency and clarity in leadership. If you’re a finance-savvy operations expert ready to make a substantial impact, we’d love to connect and help shape the future at Appcues together!

Frequently Asked Questions (FAQs) for VP of Finance & Operations Role at Appcues
What are the main responsibilities of the VP of Finance & Operations at Appcues?

The VP of Finance & Operations at Appcues is responsible for a myriad of key areas including financial planning and analysis, business intelligence, operational finance, and revenue operations. This role involves building forecasting and budgeting capabilities, ensuring effective resource allocation, and integrating cross-functional operational strategies that enhance overall business efficiency.

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What qualifications are required for the VP of Finance & Operations position at Appcues?

To qualify for the VP of Finance & Operations position at Appcues, candidates should possess a proven track record in finance leadership roles, particularly in high-growth SaaS or technology sectors. Expertise in areas like FP&A, operational finance, and a strong understanding of financial controls and governance are crucial, along with exceptional leadership and communication skills.

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How does the VP of Finance & Operations contribute to Appcues' growth strategy?

The VP of Finance & Operations contributes to Appcues' growth strategy by leading financial planning, developing strategic insights from data analysis, and ensuring effective allocation of resources. This role partners closely with various departments to set measurable goals and drive key initiatives that align with the overall business objectives.

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What does the operational roadmap look like for the VP of Finance & Operations at Appcues?

The operational roadmap for the VP of Finance & Operations at Appcues involves defining and executing company-wide strategies that align diverse teams and workflows. It focuses on streamlining processes, enhancing productivity, and maintaining rigorous financial controls to support sustainable growth.

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What kind of work environment can the VP of Finance & Operations expect at Appcues?

At Appcues, the work environment is entirely remote, fostering collaboration through modern digital tools like Slack and Zoom. The company promotes inclusive practices, flexible time off, and supports employee well-being through generous health benefits and a commitment to transparency and team alignment.

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Common Interview Questions for VP of Finance & Operations
Can you describe your experience with financial planning and analysis in a SaaS context?

When answering this question, focus on specific tools and methodologies you have used for financial planning and analysis. Discuss your experience building forecasts or budgets and how it influenced strategic decisions in previous roles, particularly in high-growth environments.

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How do you approach cross-functional collaboration when aligning financial and operational goals?

Highlight your interpersonal skills and provide examples of past experiences where you successfully collaborated with teams like marketing, sales, or product management. Discuss how you built relationships to promote shared goals and measurable outcomes.

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What strategies have you implemented to improve revenue operations?

Discuss specific strategies that led to measurable improvements in revenue operations, such as streamlining processes, implementing new technologies, or fostering communication between teams. Use data to support your claims.

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How do you ensure strong financial controls and governance as a leader?

Explain your approach to establishing and maintaining financial controls, compliance, and governance structures. Provide examples of how you have enforced accountability and transparency in past roles.

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Can you give an example of a challenging financial decision you had to make and how you approached it?

Use the STAR method (Situation, Task, Action, Result) to provide a strong response. Detail the context of the decision, your thought process, and the eventual impact of the decision on the organization.

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What metrics do you consider essential for evaluating financial performance in a SaaS business?

Discuss key SaaS metrics like ARR, CAC, LTV, churn rate, and gross margin. Explain why each metric is important and how they can guide decision-making.

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How have you previously aligned operational processes to support business objectives?

Share examples of operational roadmaps you have developed and executed, emphasizing alignment with overarching business goals. Highlight specific outcomes that were achieved through these alignments.

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What experience do you have leading a team in a remote work environment?

Talk about your experience managing remote teams, the tools and practices that worked well for collaboration, and how you fostered engagement and alignment despite physical distance.

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What do you believe makes an effective VP of Finance & Operations?

Emphasize the blend of strategic and tactical skills essential for the role. Discuss leadership qualities like communication, adaptability, and the ability to drive cross-functional alignment.

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How do you stay updated on trends and changes in financial regulations that may affect the business?

Discuss your commitment to continuous learning and professional development. Mention any resources, networks, or courses you engage with to stay informed about financial regulations and industry best practices.

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DATE POSTED
March 26, 2025

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