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Head of Product

We’re looking for a Head of Product (VP Level) to lead our product vision, strategy, and execution. This role is an opportunity to lead the future of customer engagement and drive the evolution of a category-defining SaaS platform. We are committed to building the future and redefining our category. We need a strong product leader to discover and drive our future offering, leveraging our strengths.


The Role


As our product leader, you will be responsible for defining our product strategy and executing a bold vision that makes Appcues the unequivocal leader in user engagement. Your mission is to leverage our extensive legacy, customer base and data asset to build a beautifully simple and autonomous product that removes complexity for our customers—enabling them to engage their users seamlessly throughout the customer lifecycle.


You will lead and grow the product management and design teams, partner closely with engineering, and ensure our R&D investments translate into measurable customer and business impact.


What You’ll Do
  • Set the Product Vision & Strategy – Define and drive a differentiated product roadmap that aligns with Appcues’ mission and business objectives and inspires our teams to do their best work.
  • Drive the next evolution of the category leveraging our expertise, our customers data and AI to transform our space as it’s exists today
  • Lead with a Customer-First Approach – Foster a product culture that prioritizes customer problems, user delight, and continuous value delivery.
  • Own Product discovery – Ensure that the right problems to solve are prioritized for product teams to maximize customer and strategic impact and shorten time to value.
  • Foster high R&D velocity - Partner with engineering to drive rapid, iterative feature delivery including platform improvements. 
  • Drive Innovation – Leverage data, AI, and first-principles thinking to create breakthrough solutions for our customers.
  • Scale the Product Team – Build, mentor, and develop a world-class product and design organization 
  • Coach and lead with transparency and in a way that fosters ownership and trust 
  • Partner Across the Business – Work closely with GTM leaders, engineering, customers and partners to translate vision into execution and revenue growth in a way that has a high degree of cross functional alignment and buy-in.
  • Establish Key Metrics – Define success, measure outcomes, and iterate to optimize product impact and support our business’ objectives and goals.  
  • Own our offering, and work cross functionally with customer, marketing and engineering leadership to drive business outcomes. 
  • Serve as an active member on our executive teamEnsure what we build and paired with a world class commercialization process that maximizes velocity and minimizes debt 


Who You Are
  • We’re looking for a visionary product leader with a track record of building elegant, high-impact software that customers love.


What You Bring
  • Proven leadership in SaaS – Experience leading product teams in SaaS where design and UX are critical in businesses from $20m-$150m ARR.
  • Customer experience expertise – Deep understanding of customer journeys, engagement, and retention strategies.
  • Understanding of technical details around code base composition, engineering metrics, server and data processing management.
  • Skilled at simplifying complexity, taking tooling into expert led, turn key solutions that are easy for C suite executives to see value in and users to get started on.
  • Experience & passion for using data, tooling and models to create agentic and AI models that exponentially improve time to value for customers.
  • First-principles thinker – Skilled at breaking down complex problems into simple, scalable solutions.
  • Strong leadership & influence – Able to build, inspire, and align cross-functional teams.
  • Bias for action – Pragmatic, hands-on, and execution-focused.
  • Expertise and experience working in GTM and martech tools


About Us


At Appcues, our platform enables SaaS companies to drive growth through optimizing onboarding, expansion, renewal and expansion. With over 1,400 customers, strong integrations, and a wealth of data around what drives usage in SaaS we are uniquely positioned to leverage our assets to create a new paradigm in growth for technology businesses.  


Our Benefits


100% remote - We don’t have an office so all of our employees learn and collaborate in the same way using remote work practices. This won't change post-COVID as we are committed to being 100% remote for the long-term. We work in Slack, Zoom, and a collection of modern collaboration tools. We have inclusive remote events and we get together annually for a fun off-site retreat.

Well-being - You'll have solid health, dental, and vision plans; access to 401k, and a generous maternity and paternity leave.

Fair pay - Each role has a defined salary band, bands and salaries are audited on a regular basis to help maintain fairness and market value

Home office and tech budget - Besides paying for your work computer (Mac or PC), we offer a one-time $1000 home office stipend and an additional $500 annual budget for extra work-related technology.

Coworking space, on us - Home office not cutting it? We'll reimburse your monthly coworking fees.

Equity - We want everyone invested in our success. We grant every employee equity in the company.

Transparency and collaboration - We foster team alignment with meetings of all shapes and sizes—a monthly all-hands meeting called FirstThurs, weekly team lunches, and Lunch & Learns., and an annual learning stipend.

Flexible Time Off - We believe time away to reflect and explore makes us all more productive, so employees don’t accrue vacation time – they work with their managers to schedule time off when they need it, consistent with our Flexible Time Off policy. Employees based in the USA also take off all US federal holidays. Employees residing in other countries can choose to follow their local national holidays or US federal holidays.

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CEO of Appcues
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Average salary estimate

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What You Should Know About Head of Product, Appcues

At Appcues, we're searching for a talented Head of Product to guide our innovative journey as we shape the future of customer engagement. This is not just any leadership position; it’s a VP level role where you'll take the reins on our product vision, strategy, and execution. If you're passionate about leading a category-defining SaaS platform, this is your chance to shine. Your mission, should you choose to accept it, is to drive the evolution of our offerings by harnessing our strengths and extensive customer base. You'll be the mastermind behind a beautifully simple and autonomous product that effortlessly engages users throughout their lifecycle. As our product leader, you’ll set the product vision and strategic roadmap, ensure rapid product discovery, and foster a culture that prioritizes user satisfaction above all. You’ll spearhead a talented product and design team, and intricately collaborate with engineering to deliver features that resonate with our customers. We want someone who thrives on pushing boundaries, leveraging data and AI to craft groundbreaking solutions while building a world-class product team. Join us at Appcues, where you'll play an integral role on the executive team and ensure that what we build fuels tangible business outcomes. We believe in the power of remote work and innovation, and we invite you to be part of our exciting adventure in redefining customer engagement.

Frequently Asked Questions (FAQs) for Head of Product Role at Appcues
What are the primary responsibilities of the Head of Product at Appcues?

As the Head of Product at Appcues, your primary responsibilities include defining product strategy, executing a differentiated product roadmap, driving innovation, and leading the product management and design teams. You'll focus on leveraging customer data to enhance engagement while collaborating across various departments to ensure alignment and drive measurable outcomes.

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What qualifications are required for the Head of Product role at Appcues?

To qualify for the Head of Product role at Appcues, candidates should have proven leadership experience in SaaS, particularly with product management in organizations ranging from $20 million to $150 million in ARR. A deep understanding of customer experience, UX, and data-driven decision-making is critical, along with strong skills in simplifying complex problems and fostering cross-functional collaboration.

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How does the Head of Product at Appcues contribute to customer engagement?

The Head of Product plays a pivotal role in enhancing customer engagement at Appcues by prioritizing user needs in product development. You'll lead efforts to transform customer data into actionable insights, foster a culture focused on user satisfaction, and continuously innovate to deliver products that delight users throughout their journey.

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What kind of team will the Head of Product at Appcues manage?

At Appcues, the Head of Product will manage a robust team of product managers and designers. Building, mentoring, and developing this talented product team is essential to ensure they are aligned with the company’s mission and equipped to drive innovative solutions that resonate with customers and the market.

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What is the company culture like at Appcues for the Head of Product position?

The company culture at Appcues is built on transparency and collaboration. The Head of Product will benefit from a fully remote working environment fostering inclusivity, regular team alignment meetings, and opportunities to engage in meaningful discussions and learning, allowing for continuous growth both personally and professionally.

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Common Interview Questions for Head of Product
Can you describe your experience in leading product teams within a SaaS environment?

When answering this question, focus on specific examples highlighting your leadership style, achievements, and the impact of your decisions on product outcomes. Discuss any challenges you faced and how you addressed them, showcasing your understanding of the SaaS landscape.

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What strategies do you employ to ensure your product roadmap aligns with business objectives?

To respond effectively, detail your approach to aligning product vision with business goals, such as using customer feedback, market research, and collaboration with cross-functional teams. Highlight any frameworks or tools you utilize to maintain this alignment.

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How do you prioritize product features based on customer feedback?

In your answer, elaborate on your process for gathering and analyzing customer feedback. Discuss how you weigh different factors, such as customer pain points, market trends, and strategic alignment, to prioritize features that maximize business impact.

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Can you provide an example of how you have driven innovation in your previous roles?

Use this opportunity to share a specific accomplishment where you introduced new ideas or methodologies that positively impacted a product's success. Explain the process you followed and the result, emphasizing your ability to think outside the box.

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How do you foster a customer-first approach in product development?

Describe methods you employ to ensure customer perspectives are central to your development process, including user research, usability testing, and ongoing engagement with customers. Stress the importance of a customer-centric culture within the teams you lead.

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What metrics do you consider most important in measuring product success?

Identify key performance indicators (KPIs) relevant to product success, such as user engagement rates, retention metrics, or customer satisfaction scores. Discuss how these metrics inform your decision-making and drive continuous improvement.

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How do you maintain a high velocity in R&D without sacrificing quality?

In your response, talk about methodologies like Agile development or Lean product processes that you employ to balance rapid delivery and quality assurance. Discuss how you ensure thorough testing and feedback loops are integrated into your workflows.

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Describe your leadership style when managing cross-functional teams.

When discussing your leadership style, focus on transparency, collaboration, and empowering team members. Share specific examples of how you've cultivated a sense of ownership and trust within your teams to achieve common goals.

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How do you incorporate data and AI into your product strategies?

In response to this question, illustrate specific instances where you leveraged data and AI to inform product decisions. Discuss the tools or frameworks you use for data analysis and the impact on enhancing user experience and efficiency.

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What are your approaches to mentoring and developing your product team?

Talk about your commitment to professional development within your team by outlining mentorship practices, learning opportunities, and how you foster an environment of continuous learning. Highlight any successful initiatives you've introduced.

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Our mission is to help teams build products their users love.

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DATE POSTED
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