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Corporate Communications Lead

We're looking for a Corporate Communications Lead to help tell Asana's story and position us as the leading enterprise work management platform. Reporting to the Head of Communications, this global role presents a unique opportunity to join a well-known company with ambitious goals and a truly unique product story to tell. We're at an exciting time of growth and innovation, and you'll have the opportunity to bring your fresh, fast thinking to help fuel the next evolution of our comms program. You’ll work cross-functionally with incredibly smart peers to create compelling narratives that highlight our vision and product innovation. You'll help us build credibility with audiences worldwide via high-quality thought leadership, media relations, executive profiling, and corporate storytelling programs. We have a strong spokesperson bench, a world-renowned thought leadership research team—the Work Innovation Lab—and the smartest product innovators in the space. There’s no shortage of storytelling opportunities here! Our team is supportive, driven, and excited to see what Asana can do next. If you're passionate about crafting powerful stories that drive business impact, we invite you on this journey.

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. Our global team focuses on corporate and product marketing, revenue marketing, brand and advertising, content and creative, and digital, operations, and lifecycle marketing.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday, with the option to work from home on Wednesdays. Working from home on Fridays depends on your type of work and the teams with which you partner.

What you’ll achieve:

  • Help lead the development and execution of communications programs, including thought leadership, media relations, executive presence, and corporate storytelling
  • Source and develop powerful narratives by identifying compelling stories, perspectives, data points, and news angles from across the organization
  • Deeply understand and internalize our product vision and innovation roadmap to find clever, relevant ways to take our differentiated story outward
  • Partner with marketing peers to build integrated quarterly plans that amplify broader marketing objectives and maximize cross-functional impact
  • Collaborate with internal thought leaders and executives to build external profiles through speaking engagements, bylined articles, media opportunities
  • Manage and oversee global PR agency relationships, ensuring operational excellence, measurable outcomes, and maximum effectiveness
  • Oversee effective analysis and reporting for monthly and quarterly reviews to ensure our program is having impact in the right places
  • Draft concise, yet detailed, briefing materials to prepare the CEO and leadership team for media interviews and speaking opportunities
  • Write media materials, social assets, blogs and other assets that are clear, concise and effectively land our story with external audiences.

About you:

  • 8-10 years of communications experience in-house, agency, or both
  • Exceptional storytelling abilities with a talent for finding and crafting compelling stories
  • Understanding of the SaaS space, current AI trends and enterprise business challenges
  • Outstanding writing skills with the ability to produce high-quality content with minimal editing
  • Experience in issues management and crisis communications
  • Experience managing external agency relationships and driving accountability for results
  • High level of emotional intelligence, collaboration, creativity and adaptability in a fast-paced environment
  • Bachelor's degree or equivalent experience.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $164,000 - $208,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

  • Mental health, wellness & fitness benefits
  • Career coaching & support
  • Inclusive family building benefits
  • Long-term savings or retirement plans
  • In-office culinary options to cater to your dietary preferences 

 

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. 

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

#LI-Hybrid #LI-MR1

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CEO of Asana
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Dustin Moskovitz
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Average salary estimate

$186000 / YEARLY (est.)
min
max
$164000K
$208000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Corporate Communications Lead, Asana

Asana is seeking a passionate and talented Corporate Communications Lead to join our vibrant team in San Francisco. In this pivotal role, you'll be at the forefront of sharing Asana's impactful story and driving our mission as the leading enterprise work management platform. Picture yourself working with a passionate team, crafting compelling narratives that showcase our innovative products and vision. You'll collaborate with smart colleagues across various departments, ensuring our communications resonate effectively with diverse audiences. Your role will involve developing and executing communication programs, managing media relations, and elevating the presence of our executives through thought leadership opportunities. We believe every voice matters, so creatively telling our story is crucial as we build credibility on a global stage. You'll have a rare opportunity to utilize data, insights, and your storytelling prowess to transform complex ideas into engaging content that inspires change. Join us in leveraging our incredible resources, from our Work Innovation Lab to our smart product developers, to share Asana's unique value proposition with the world. With a supportive and innovative team atmosphere, we invite you to bring your forward-thinking ideas to help propel Asana into its next chapter of growth. Together, we’ll shape the future of work and create stories that matter! If you’re ready to make an impact and grow your career in a vibrant work environment, apply today and let's tell this journey together!

Frequently Asked Questions (FAQs) for Corporate Communications Lead Role at Asana
What are the key responsibilities of a Corporate Communications Lead at Asana?

As a Corporate Communications Lead at Asana, you will oversee various communications programs such as thought leadership, media relations, and corporate storytelling. This includes developing narratives, working with executives to enhance their profiles, managing PR agency relationships, and creating impactful briefing materials for media engagements. Your goal will be to amplify Asana's initiatives and foster a strong connection with audiences worldwide.

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What qualifications do I need to become a Corporate Communications Lead at Asana?

To be considered for the Corporate Communications Lead position at Asana, candidates should have 8-10 years of communications experience in-house or at an agency. It’s essential to possess exceptional storytelling abilities and outstanding writing skills. Familiarity with the SaaS space and current enterprise business challenges, along with experience in issues management, crisis communications, and managing agency relationships, will enhance your application.

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How does Asana's Corporate Communications Lead contribute to thought leadership?

The Corporate Communications Lead at Asana plays a vital role in developing and executing comprehensive thought leadership strategies. This involves sourcing and articulating compelling stories and insights from within the organization to position Asana as a leader in work management. Additionally, you'll collaborate with internal experts and executives to create opportunities for media coverage and speaking engagements, thereby elevating Asana's profile in the industry.

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What is the work environment like for a Corporate Communications Lead at Asana?

At Asana, the work environment for a Corporate Communications Lead is dynamic, collaborative, and innovative. The role offers a hybrid schedule, allowing for flexible work arrangements between office and remote settings. You will be working alongside a passionate team that values creativity and adaptability, providing a supportive atmosphere where every member can thrive and contribute to Asana's mission.

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What does the compensation package look like for a Corporate Communications Lead at Asana?

The compensation package for a Corporate Communications Lead at Asana is highly competitive, with a base salary range of $164,000 to $208,000. Various factors can influence the actual salary, including individual qualifications and market conditions. Additionally, the package may include equity, performance-based incentives, and comprehensive benefits aimed at promoting employee wellness and career growth.

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Common Interview Questions for Corporate Communications Lead
How do you approach crafting a compelling narrative for a brand?

To craft a compelling narrative for a brand, start by understanding its core values, target audience, and unique value proposition. Gather insights from diverse areas within the company and identify key stories that resonate with stakeholders. Use relatable language and emotional connections to weave these elements together, ensuring the narrative aligns with the overall communication strategy.

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What strategies do you use to manage media relations effectively?

Effective media relations involve establishing genuine relationships with journalists, understanding their needs, and delivering compelling stories relevant to their audience. Regular communication, timely follow-ups, and providing useful resources such as press kits can enhance your media strategy. Always stay proactive and be prepared with data-driven insights to back your narratives.

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Can you discuss a time you handled a communications crisis?

In handling a communications crisis, I focus on swift decision-making and clear communication. When faced with a challenging situation, I quickly gather all relevant information, assess potential impacts, and develop a crisis communication plan. Transparency is key, so I ensure all communications are honest and forthcoming, addressing stakeholder concerns while maintaining the brand’s integrity.

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How do you ensure alignment between corporate communications and overall marketing goals?

To ensure alignment between corporate communications and marketing goals, I advocate for frequent collaboration between teams. Establishing integrated plans that incorporate both communication strategies and marketing objectives is essential. Regular check-ins and feedback loops can facilitate a unified approach, ensuring that all messaging reinforces the overarching mission and vision of the company.

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What tools and metrics do you use to measure the effectiveness of communication programs?

I leverage various tools and metrics to assess the effectiveness of communication programs, including media monitoring platforms, social media analytics, and audience feedback surveys. Key performance indicators may involve media mentions, engagement rates on digital content, and overall audience sentiment to evaluate performance comprehensively.

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How do you develop and maintain strong relationships with influencers?

Developing strong relationships with influencers requires authentic engagement. I focus on identifying influencers whose values align with our brand and initiating conversations that resonate with them. Providing exclusive insights, collaborating on projects, and showing appreciation for their support can foster long-term partnerships, enhancing the credibility of our messaging.

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How would you handle unfamiliar topics or complex products during communication efforts?

When dealing with unfamiliar topics or complex products, I prioritize thorough research to build a solid understanding of the subject matter. Consulting with internal experts and sourcing reliable information ensures clarity and accuracy. Translating technical jargon into accessible language for the target audience is crucial, making complicated topics relatable and engaging.

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What role does storytelling play in corporate communications?

Storytelling is a cornerstone of corporate communications as it draws audiences in and fosters connections. A good story humanizes the brand and creates emotional resonance. By crafting narratives that highlight the company's mission, successes, and challenges, we can engage stakeholders and convey our message in a memorable way.

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Why is it important to understand the audience when developing corporate communications?

Understanding the audience is critical in developing effective corporate communications, as it shapes the messaging and tone used. By knowing their preferences, interests, and pain points, I can tailor messages that resonate with them directly, ensuring our communications are engaging and impactful.

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What techniques do you employ to write engaging press releases?

To write engaging press releases, I focus on clarity and conciseness, leading with a strong hook that captures attention. Crafting a clear headline and using an informative subheading can draw readers in further. I ensure to highlight the most newsworthy aspects upfront while providing context and compelling quotes to add depth to the narrative.

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Asana is a software development company offering a collaborative work management platform. The company is headquartered San Francisco, California and we are committed to enabling the world's teams to work together effortlessly.

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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
BENEFITS & PERKS
Maternity Leave
Paternity Leave
Family Coverage (Insurance)
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
FUNDING
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Full-time, hybrid
DATE POSTED
March 15, 2025

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