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Portfolio Marketing Manager

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About the Role

Attentive is seeking a Marketing Manager to join our Portfolio Marketing team. This role will be central to expanding our Voice of Market capabilities - gathering, analyzing, and distributing insights and recommendations to inform decision-making and support go to market strategies. This role requires a researcher mentality and a storytelling skill set, with an ability to turn data into insights. You will also need a willingness to dive into projects and challenges that aren’t fully defined, proactively deliver plans, and execute independently. To be successful, this role will partner cross-functionally with Product Management, Marketing, Sales, and Customer Success to help bring an understanding of the market to all aspects of our business.

What You'll Accomplish

Voice of Market (VoM): Build and maintain a strategic POV on Attentive’s current and future position in the market. Combine insights from a range of internal and external sources, including customer calls, industry analysts, win/loss, and more. Create and update a comprehensive analysis of market shifts, competitor movements, and emerging opportunities. Support the distribution of insights, such as regular VoM readouts for an executive level audience, and customer newsletters.
Market Trends: Stay on top of the latest macro, consumer, and industry trends. Distribute insights internally and partner cross-functionally to activate in GTM assets.
Call-Listening Program: Establish a call listening program to develop deeper, real time insights into our customers and the market. Gather insights, and incorporate into VoM readouts. Evangelize the program across the Marketing organization.
Narrative go-to-market: Support externalizing Attentive’s narrative, including program managing the quarterly ‘Beyond the Message’ webinar with Customer Marketing, and updates to core GTM presentations.

Your expertise

3+ years research or analyst experience, such as market and/or competitive research and keeping up to date on industry trends
3-5 years working in product or portfolio marketing, or closely related space
Experience required turning data into insights and presenting to internal and/or external stakeholders (technical and non-technical)
Strong organizational skills are essential
Familiarity with intelligence tools such as Gong and Klue, is a plus
Experience working for a B2B SaaS-based technology company is a plus

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

- The US base salary range for this full-time position is $125,000 - $170,000 annually + equity + benefits

- Equity is a substantial part of the total compensation package

- Our salary ranges are determined by role, level and location

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Average salary estimate

$147500 / YEARLY (est.)

min

max

$125000K

$170000K

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What You Should Know About Portfolio Marketing Manager, Attentive

Are you ready to step into an exciting role as a Portfolio Marketing Manager at Attentive? We’re looking for a dynamic individual to join our Portfolio Marketing team and help us amplify our Voice of Market capabilities. In this position, you'll be the backbone of our market insights strategy, responsible for gathering, analyzing, and sharing vital insights that guide our decision-making and marketing strategies. Your research mentality coupled with your storytelling prowess will help transform complex data into actionable insights that resonate across departments. Collaborating with teams in Product Management, Marketing, Sales, and Customer Success, you will elevate our market understanding and position Attentive for success. In this engaging role, you'll build and maintain a strategic POV on our market position, keeping an eye on macro trends, competitor movements, and new opportunities. You'll also initiate programs like our call-listening initiative to deepen our understanding of customers' needs and experiences, ensuring these insights are communicated effectively. If you're naturally inquisitive and enjoy taking the lead on projects that challenge you, this is the place to be. Your 3-5 years of experience in product or portfolio marketing, along with market or competitive research expertise, will be invaluable as you help shape our narrative and go-to-market strategies. Plus, we offer competitive perks and benefits to support your well-being and career growth. If you’re ready to make a significant impact and help lead Attentive into the future, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Portfolio Marketing Manager Role at Attentive

What are the responsibilities of a Portfolio Marketing Manager at Attentive?

As a Portfolio Marketing Manager at Attentive, your main responsibilities include gathering and analyzing market insights, supporting go-to-market strategies, and collaborating across teams. You'll be focused on understanding the Voice of Market while keeping track of market trends and competitor movements. Additionally, you'll establish a call-listening program to gather real-time customer insights and present your findings to both internal and external stakeholders.