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Vice President of Marketing (Franchise)

About Next|Health

Next Health is a leader in the health optimization and longevity industry, dedicated to revolutionizing wellness through advanced medical solutions and cutting-edge technology. We offer a comprehensive approach to health that includes hormone replacement, IV therapy, aesthetics, and more. Our mission is to empower individuals to achieve their healthiest, most vibrant selves.


Your Impact:

As the Vice President of Marketing your responsibilities will include:

- Develop and implement national marketing strategies that align with Next Health’s business goals and foster brand growth.

- Ensure consistent brand messaging and positioning across all platforms and materials in collaboration with the Head of Brand.

- Lead the development and execution of integrated marketing campaigns encompassing digital, print, experiential marketing, TV, and PR to engage target audiences effectively.

- Strategically manage and enhance social media marketing strategies, maintaining innovation in this area to captivate and grow our audience.

- Manage relationships with all marketing vendors, including digital ad agencies, and oversee media purchases across multiple channels.

- Utilize consumer insights and market research to inform and refine marketing strategies, ensuring they meet the evolving needs of the market.

- Oversee all aspects of brand measurement, including brand equity tracking, NPS score, and consumer segmentation to facilitate data-driven decision-making.

- Manage the marketing budget and the national brand fund with a focus on maximizing ROI and demonstrating tangible results from marketing investments.

- Direct the company’s marketing technology platforms, deploying innovative strategies to enhance ecommerce, lead generation, and customer journey experiences.

- Facilitate collaboration between marketing and other departments, such as Franchise Development, to ensure cohesive and effective market strategies that support overall business objectives.

- Provide leadership and mentorship to the marketing team, fostering a culture of excellence, innovation, and continuous improvement.


What You will Bring:

Well qualified individuals will posses the following;

- Bachelor’s degree in Marketing, Business Administration, or a related field (required).

- Minimum of 5 years in brand marketing roles.

- At least 3 years in a leadership role overseeing national marketing for franchise brands.

- Proven ability to develop and execute marketing strategies that drive brand growth and enhance franchise performance.

- Strong understanding of franchise business models and their unique marketing needs.

- Expertise in digital marketing channels and tools, including social media, email marketing, SEO/SEM, CRM, and analytics platforms.

- Experience in strategic planning, brand measurement, and budget management while maintaining innovative social marketing strategies.

- Exceptional leadership, communication, and interpersonal skills.

- Proven success in team management and cross-departmental collaboration.


Why Join Next|Health?:

At Next|Health, we believe that the key to success is the well-being of our team members. We offer a competitive salary, comprehensive health benefits, and the opportunity to be part of a pioneering company that is set to transform the wellness landscape. If you are passionate about expanding the reach of innovative wellness solutions and thrive in fast-paced environments, we would love to hear from you.


Our Culture & Perks

We're a patient-centered healthcare facility with a culture that values excellence, compassion, and teamwork. We offer:

OUTSTANDING compensation package available!

Exciting GROWTH prospects for advancement as we expand our operations!

A supportive and inclusive work environment

Meaningful work that makes a difference for our patients

Performance Based Bonuses

Healthcare coverage

401(k) retirement savings plan

Paid Time Off

Paid Holidays

Employee discounts

Training and development

Wellness resources


Expected Compensation

The expected compensation for this position is competitive, ranging from $145,000 to $165,000 per year along with additional benefits. The complete compensation package will be discussed in detail during the interview process and upon receiving an offer of employment.


We are an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.


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Average salary estimate

$155000 / YEARLY (est.)
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$145000K
$165000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Vice President of Marketing (Franchise), Next Health

Are you ready to take the helm of a revolutionary movement in wellness? Next|Health is searching for a dynamic Vice President of Marketing to join our team in Los Angeles, CA. As a leader in the health optimization and longevity space, we are committed to empowering individuals to reach their healthiest selves through innovative solutions such as hormone replacement, IV therapy, and more. In this exciting role, you'll have the opportunity to design and implement national marketing strategies that not only support our business goals but also foster significant brand growth. With a keen sense for seamless brand messaging and communication, you’ll work closely with the Head of Brand to ensure consistency across all platforms. You will spearhead integrated marketing campaigns across various mediums, from digital and print to experiential marketing and PR, engaging our target audience effectively. Managing social media strategies and nurturing relationships with advertising vendors will also be part of your responsibilities. We’re looking for someone passionate about data-driven decision-making, capable of interpreting consumer insights and market research to refine strategies. You’ll oversee brand measurement and marketing budgets to maximize ROI while directing our marketing technology platforms. Above all, as a mentor to your team, you’ll cultivate a culture of excellence and innovation. If you possess a Bachelor’s degree, have 5+ years in brand marketing, and at least 3 in a leadership role for franchise brands, we want to meet you. Join us at Next|Health, where your work will truly make a difference!

Frequently Asked Questions (FAQs) for Vice President of Marketing (Franchise) Role at Next Health
What are the primary responsibilities of the Vice President of Marketing at Next|Health?

The Vice President of Marketing at Next|Health is responsible for developing and implementing national marketing strategies, leading integrated marketing campaigns, and managing relationships with marketing vendors. This role also involves overseeing brand measurement and marketing budgets, ensuring that all marketing activities align with the company’s goals and brand messaging.

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What qualifications are required for the Vice President of Marketing position at Next|Health?

Candidates for the Vice President of Marketing role at Next|Health must have a Bachelor’s degree in Marketing or a related field, at least 5 years of experience in brand marketing, and a minimum of 3 years in a leadership position. A strong understanding of franchise business models and expertise in digital marketing tools is essential.

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How does the Vice President of Marketing at Next|Health interface with other departments?

The Vice President of Marketing at Next|Health collaborates closely with departments like Franchise Development to ensure cohesive marketing strategies that support overall business objectives. This cross-departmental collaboration ensures that marketing initiatives effectively enhance franchise performance.

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What are the benefits of working as Vice President of Marketing at Next|Health?

Working as the Vice President of Marketing at Next|Health comes with a competitive salary, comprehensive health benefits, performance-based bonuses, and opportunities for advancement as the company grows. The work culture is inclusive and supportive, aiming to create meaningful impact for both the team and patients.

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What marketing platforms does the Vice President of Marketing at Next|Health oversee?

The Vice President of Marketing at Next|Health manages various marketing technology platforms, focusing on areas like e-commerce, lead generation, and enhancing customer journey experiences. This oversight is crucial for deploying innovative strategies that effectively engage our audience.

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Common Interview Questions for Vice President of Marketing (Franchise)
What strategies would you implement as Vice President of Marketing to enhance brand awareness for Next|Health?

In my approach, I would analyze current market trends and consumer insights to tailor our marketing strategies. By implementing a mix of digital campaigns, experiential marketing, and community engagement, I would ensure that our brand resonates with target audiences.

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How do you measure the effectiveness of marketing campaigns?

I believe in using data-driven metrics such as brand equity tracking, customer feedback, and ROI analysis. By regularly reviewing these metrics, we can adapt our strategies to maximize impact and meet market demands.

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Can you provide an example of a successful campaign you've led in the past?

Absolutely! I led a multi-channel campaign that increased brand engagement by 30% within six months. By integrating social media, email marketing, and influencer partnerships, we achieved substantial growth in our target demographic.

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What role does teamwork play in your marketing strategy?

Teamwork is essential; I foster open communication and collaboration among team members. By ensuring everyone is aligned with our marketing goals, we can leverage diverse skills and ideas for more effective campaigns.

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How would you handle a situation where a marketing strategy fails to deliver expected results?

I would conduct a thorough analysis to identify what went wrong. By gathering feedback and assessing which metrics fell short, we can learn from our mistakes and refine our approach for future campaigns.

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What digital marketing tools do you find most effective?

I find tools like Google Analytics, Adobe Creative Suite, and social media management platforms invaluable. They enable data analysis and streamline content creation, helping us stay on track with our marketing objectives.

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How important is customer feedback in shaping your marketing strategies?

Customer feedback is crucial. It helps us understand our audience's needs and preferences, enabling us to shape our offerings and marketing strategies to enhance customer satisfaction and loyalty.

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What is your approach to managing a marketing budget?

I prioritize careful planning and analysis of expected ROI on all initiatives. Regular review meetings help keep track of spending and ensure that we allocate resources to the most effective channels.

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How do you stay updated with the latest marketing trends?

I regularly follow industry publications, attend marketing conferences, and participate in professional networks. This helps me stay informed about new tools, strategies, and consumer behavior trends that can benefit our marketing efforts.

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How would you foster innovation within your marketing team?

I practice open communication and encourage team members to contribute their ideas. Regular brainstorming sessions and a culture that embraces experimentation can lead to breakthrough solutions that boost our marketing impact.

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Our MISSION at Next Health, LLC is to elevate the lives of: Employees: Create a rewarding and respectful work environment; Celebrate employee efforts and creativity Patients: Deliver clinical excellence and enriched patient experiences Physicia...

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DATE POSTED
March 29, 2025

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