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Marketing Copywriter & Editor

 The Marketing Copywriter and Editor is a key member of the Creative Team, blending strong writing skills with strategic insight and editorial excellence. The role works closely with Bethel’s Marketing Manager to execute marketing materials for campaigns to support the overall vision of Bethel. 

The marketing copywriter and editor is responsible for crafting compelling and persuasive written content for marketing materials, such as website copy, emails, social media posts, advertisements etc, to engage the target audience and drive desired call to actions. They are responsible for effectively communicating Bethel’s brand message and value proposition while working closely with the marketing team to understand campaign objectives and analyze data to measure the effectiveness of their writing. 

In addition to copywriting skills, this role requires a deep understanding of marketing principles, audience engagement, and persuasive storytelling to drive awareness, engagement, and action. This person is responsible for crafting compelling, brand-aligned copy that reflects the heart, voice, and tone of Bethel Church and its ministries, ensuring every piece of content serves a broader marketing objective. From digital to print, social media to email campaigns, this person ensures consistency in messaging and maintains high editorial standards in alignment with Bethel’s style guides (AP Style combined with Bethel’s tone)

Beyond content creation, this role also supports various teams by providing content reviews, and guidance to maintain a cohesive brand voice across all communication platforms. 

Job Requirements 

  • A passion for the Lord, a love of words, and a keen mind for doing things with excellence and wisdom. 
  • Grammatical proficiency in several writing styles, including AP style and MLA style 
  • Well-acquainted with Storybrand model of marketing and messaging 
  • An ability to describe product features in a creative and informative way 
  • Excellent writing and editing skills in English 
  • Work experience as a Copywriter, Content Writer, Editor, or similar role preferred 
  • Basic knowledge of SEO and keyword research tools preferred 
  • Hands-on experience with Content Management Systems or Email Service Platforms (e.g. Mailchimp, Hubspot, ActiveCampaign, etc.) preferred 
  • Strong time-management skills 
  • Strong, self-starting work ethic 
  • A deep affection for the Church, locally and globally 
  • A desire to grow and learn 
      • Health Care Plan (Medical, Dental & Vision)
      • Life Insurance (Basic, Voluntary & AD&D)
      • TeleHealth : HealthiestYou (24 hour doctor/prescription access)
      • Wellness Resources
      • Paid Time Off (Vacation, Sick, Jury Duty, Bereavement Leave & Public Holidays)
      • Cafeteria 125 Benefit Premium Pre-Taxing Option
      • Retirement Plan (403b, IRA) with Retirement Fund Matching
      • Free Bethel.TV Equip Plan (Exclusive access to conferences, services, classes, shows, and more!)
      • Free Bethel Leaders Network ENGAGE membership - Full Access to the Online Platform
      • Free Staff Lunches
      • 20% Discount on most Items in the Bethel Bookstore and Bethel Music online store
      • Invitation to attend Select Conferences
      • Opportunity to work with some of the most passionate lovers of Jesus in the world!

Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About Marketing Copywriter & Editor, Bethel Church of Redding

The Marketing Copywriter & Editor at Bethel is an integral part of our Creative Team, where your strong writing prowess meets strategic marketing insights. Collaborating closely with Bethel's Marketing Manager, you'll be the creative force behind engaging marketing materials that resonate with our audience and uphold the mission of Bethel. This role is all about crafting persuasive content, whether it be website copy, emails, social media posts, or advertisements, that not only captures attention but also drives action. Your understanding of Bethel's brand message and value proposition will enable you to produce copy that aligns perfectly with our overall goals. You’ll analyze data to refine your writing and ensure it effectively engages our audience while adhering to our style guide, blending AP Style with our unique tone. Beyond just writing, you will provide editorial support and guidance, helping various teams maintain consistency across all our communications. With a passion for storytelling, a love for the Church, and a dedication to excellence, you will play a critical role in helping Bethel's ministries shine through every piece of content. We're looking for someone who appreciates both the craft of writing and the art of marketing, with experience in SEO and familiarity with content management systems. If you're excited by the idea of working with a team of fervent believers who are dedicated to making a difference, this is the perfect opportunity for you!

Frequently Asked Questions (FAQs) for Marketing Copywriter & Editor Role at Bethel Church of Redding
What are the main responsibilities of the Marketing Copywriter & Editor at Bethel?

As a Marketing Copywriter & Editor at Bethel, you will be responsible for crafting compelling written content that supports marketing campaigns across various channels such as websites, social media, and email. Your role will include collaborating with the marketing team to understand campaign objectives, analyzing data to improve content efficiency, and maintaining high editorial standards in alignment with Bethel’s tone and style.

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What qualifications are needed for the Marketing Copywriter & Editor position at Bethel?

The ideal candidate for the Marketing Copywriter & Editor position at Bethel should possess strong writing and editing skills in English, proficiency in various writing styles like AP and MLA, and a solid understanding of marketing principles. Experience in similar roles and familiarity with SEO and content management systems are preferred, along with a passion for the Church and commitment to excellence.

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How does the Marketing Copywriter & Editor contribute to brand consistency at Bethel?

The Marketing Copywriter & Editor plays a vital role in ensuring brand consistency at Bethel by crafting copy that reflects the organization's tone and message. This involves maintaining adherence to style guides during the writing process and providing content reviews for other teams, ensuring that all communications resonate with Bethel’s intended voice.

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Can you describe the work environment for the Marketing Copywriter & Editor at Bethel?

At Bethel, the work environment for the Marketing Copywriter & Editor is dynamic and supportive. You’ll be part of a passionate team that values creativity and collaboration, where your ideas are welcomed and encouraged. The role offers opportunities for personal and professional growth within a setting that emphasizes wellness and community engagement.

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What benefits does Bethel offer for the Marketing Copywriter & Editor role?

Bethel offers a comprehensive benefits package for the Marketing Copywriter & Editor role, including health care plans, life insurance, wellness resources, paid time off, retirement plan matching, and exclusive access to Bethel conferences and events. Additionally, you’ll receive perks like free staff lunches and discounts on Bethel products.

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Common Interview Questions for Marketing Copywriter & Editor
Can you tell us about your experience with different writing styles?

When answering this question, highlight your proficiency in styles like AP and MLA, and provide examples of when you’ve applied each in your writing. Discuss how understanding these styles contributes to effective communication in your role as a Marketing Copywriter & Editor.

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How do you conduct research for your writing projects?

Describe your research process, including how you gather information about your audience and the campaigns you're working on. Mention specific tools or methods you use, such as customer feedback, analytics, or competitor analysis, to inform your copywriting.

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What is your approach to writing compelling marketing copy?

Explain your strategic approach to crafting marketing copy by discussing the importance of understanding the target audience, using storytelling to engage them, and highlighting product benefits. Illustrate this with a brief example of a successful campaign you’ve worked on.

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How do you handle constructive criticism on your writing?

Show that you view criticism as an opportunity for growth. Discuss a specific instance where you received feedback and how you applied it to improve your work. Emphasize your willingness to adapt and continuously enhance your writing skills.

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What tools do you use for SEO and optimizing content?

Mention specific SEO tools you are familiar with, such as Google Analytics, SEMrush, or Moz. Explain how you use these tools to identify keywords and optimize your content for search engines, highlighting any successful outcomes from your strategies.

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Can you describe a time when you had to meet a tight deadline?

Share a specific example of a project where you had to work under a tight deadline. Discuss how you prioritized tasks, managed your time effectively, and ensured that the final product met quality standards despite the pressure.

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How would you ensure consistency of voice across different marketing materials?

Explain your methodology for ensuring voice consistency, such as referring to style guides, creating templates, and conducting reviews with peers. Stress the importance of collaboration with other teams to ensure a unified brand message.

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What do you think is the most important aspect of writing for marketing?

Articulate that the most important aspect is engaging the audience, capturing their attention, and driving them to take action. Discuss how your writing style can encourage emotional responses and motivate readers to engage with the content.

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How do you stay updated with marketing trends and best practices?

Share your proactive approach to staying informed, such as following industry blogs, attending webinars, or participating in online communities. Emphasize the importance of being adaptable in your marketing strategies based on recent trends.

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What motivates you to write, specifically in a faith-based context?

Reflect on your passion for both writing and faith, illustrating how your personal values influence your work. Discuss the fulfillment you find in creating content that resonates with others and supports the mission of Bethel.

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Founded in 1998 and headquartered in Redding, California, Bethel Church is a place where a community of individuals that gather to worship. The church hosts schools for children and ministries. The church also hosts events and live music pertainin...

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Full-time, remote
DATE POSTED
March 25, 2025

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