Sr. Analyst - Marketing Measurement and Optimization

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

US Strategic Insights pushes McDonald’s to use evidence-based data to fuel business decisions, build marketing plans, shape longer-term strategic plans, and guide our creative communications. We do this through partnership and collaboration with functional areas across our organization, such as Marketing, Menu Innovation, Supply Chain, Digital, Development, Operations, and Business Insights.

The Marketing Measurement and Optimization team supports Marketing strategy for the US business by driving higher marketing effectiveness and efficiency.  This team’s key projects include Paid Media testing, marketing mix modeling and CRM measurement.

Key Responsibilities:

• Maintain existing marketing media measurement monthly and quarterly deliverables such as Local Marketing scorecards, tracking the effectiveness of marketing initiatives at a local level
• Perform regular quality control checks on data to ensure accuracy, completeness, and consistency across all databases and data sources
• Utilize data visualization tools to create compelling presentations that effectively communicate complex data
• Identify and investigate data discrepancies and inconsistencies across media data
• Collaborate with team members on larger projects, offering assistance with data analysis, presentation preparation, and stakeholder communications

Benefits eligible: Yes
Bonus eligible: Yes
The expected salary range for this role is $87,050 - $108,810 per year

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

• 3+ years of experience in marketing analytics, preferably with a focus on Media Buying, Media Analytics, Business Analytics or Finance
• Bachelor's Degree in Business or Marketing preferred. MS preferred
• Strong proficiency in data analysis tools such as Advanced Excel, SQL, Tableau, or similar platforms
• Creating data driven stories with strong data visualization skills and ability to pull insights from complex data-sets
• Ability to work in an ambiguous environment
• Self-motivated with the ability to establish and meet deadlines while prioritizing workload
• Operates effectively in a team-based environment
• Strong communicator (oral and written): Can take complex topics and develop clear narratives that can be catered to different audiences
• Influential: Able to engage with others, within teams, across functions, and across levels to drive collaboration
• Inclusive: Open to others’ points of view and able to collaborate with others across differences
• Intellectually curious: Interested in digging into questions and problems affecting the business to identify insights that will drive growth and business improvement
• Collaborative: Able to work with others within the same team, and on different teams, to drive results

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. 

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.