Email Deliverability Consultant

As an Email Deliverability Consultant at Braze, your main responsibilities include managing deliverability-related inquiries from clients, conducting in-depth audits into email practices, and providing strategic recommendations aimed at improving email performance. You'll also collaborate closely with teams like Customer Success and Technical Support to enhance service delivery.

To qualify as an Email Deliverability Consultant at Braze, candidates should ideally possess 2-3 years of experience in deliverability services, knowledge of industry best practices, and strong customer management skills. A background in email service providers or large brands can be highly beneficial.

The role of the Email Deliverability Consultant is pivotal for customer success at Braze. By providing critical insights and support regarding email deliverability, you ensure that clients' messages reach their intended audience effectively, thereby enhancing their marketing strategies and fostering brand loyalty.

An Email Deliverability Consultant at Braze can expect to be involved in strategic projects aimed at process improvements and customer education, allowing you to contribute to maturing the deliverability service landscape while providing a higher level of service and expertise to clients.

Braze offers a comprehensive benefits package for its Email Deliverability Consultants, including competitive compensation, equity grants, flexible paid time off, professional development resources, and a supportive work culture that encourages career growth and community engagement.

When addressing deliverability issues for clients, I start by conducting a thorough assessment of their email practices, including reviewing their sending history, identifying potential blocklists, and analyzing metrics. I believe in providing actionable insights that empower clients to improve their sending reputation.

In my previous role, I conducted regular email audits where I reviewed clients’ email sending patterns, compliance with best practices, and subscriber engagement. These audits typically informed strategic adjustments that significantly improved deliverability rates.

When warming up IP addresses, I recommend a gradual increase in email volume while closely monitoring engagement metrics. This approach helps build a positive sender reputation with Internet Service Providers and reduces the risk of being flagged as spam.

I stay updated on email deliverability best practices by following industry blogs, attending webinars, and participating in relevant forums. Networking with other professionals in the field helps me gain insights and share knowledge on current trends and challenges.

In a previous position, I worked with a brand facing deliverability issues due to a high rate of spam complaints. After conducting an analysis, I implemented changes in their email content strategy and targeting practices, which resulted in a 30% increase in their inbox placement rate.

I use a combination of analytics platforms like Google Analytics and specialized email performance tools such as Litmus and 250ok to monitor delivery rates and engagement metrics, which allow me to adjust strategies in real-time.

I believe in a collaborative approach to client education, sharing best practices through workshops and tailored reports. Demonstrating data-driven results and providing clear examples helps clients understand how to implement changes for better deliverability.

I manage client expectations by setting clear goals, communicating openly about potential challenges, and providing regular updates on progress. I believe in building trust through transparency, which fosters long-term client relationships.

Prioritizing tasks involves assessing urgency and impact. I typically categorize incoming requests by level of importance and time sensitivity, ensuring that I address critical issues that have the most significant effect on deliverability first.

I want to work at Braze because it is a leader in customer engagement, and I admire the company’s commitment to innovation and community. I believe my skills align with Braze's mission, and I am eager to contribute to empowering brands to achieve impactful email strategies.