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Marketing Campaign Associate

šŸŒŽ Location: Remote within the US

⬆ Reporting Into: Director of Sales Development

šŸ’°Compensation: $62,000-$72,000 base plus a target variable, based on qualifications and experience. 

 

About Ceros

At Ceros, we believe that creating powerful digital experiences is essential for helping organizations tell their stories and differentiate their brands. In a world where buyers are inundated with endless digital noise, it’s critical for brands to deliver experiences that inspire, educate, and make a lasting impact on the audiences that matter most.

Our no-code content creation platform empowers businesses to transform the buying journey with rich, interactive experiences that capture the attention of buyers and drive enduring business outcomes. The platform makes it faster, easier, and more cost-effective to create premium digital experiences, allowing businesses to scale it across their go-to-market programs.

Today, Ceros powers some of the most engaging experiences on the web. In 2023 alone, interactive content created with Ceros — from websites to landing pages and pitch decks to case studies— was viewed more than half a billion times, with over 3 million comments added using MarkUp, our visual collaboration tool.

Working at Ceros means making an impact at scale. Our platform supports leading brands including Workday, Colliers, Getty, McKesson, and McKinsey. Ceros is backed by top-tier investors, including Sumeru Equity Partners, Grotech Ventures, and Greycroft.

The Role

We’re on the hunt for a dynamic Marketing Campaign Associate, ready to unlock growth potential within our Enterprise client base. We’ve signed some of the top brands in the world and aim to extend the value they’re seeing from Ceros throughout the organization. Primarily, this position works with and supports the Enterprise Account Executive team in developing high-impact marketing campaigns designed to spark interest, educate, and engage enterprise clients around the value of premium interactive content.

This is done predominantly through tailored email campaigns, LinkedIn messaging, video outreach, and other creative marketing tactics. Marketing Campaign Associates work to generate awareness and curiosity, ultimately inspiring strategic conversations between key stakeholders and our Enterprise Account Executives. Success is measured by the number of high-quality meetings generated as a result of compelling, value-driven outreach.

During their tenure, Marketing Campaign Associates will gain a deep understanding of the Ceros product suite, key industry verticals, common customer pain points, relevant market trends, and the broader content marketing landscape. Training is designed to provide a strong foundation for future growth within Sales, Customer Success, Marketing, and/or Partnerships.

Key Responsibilities 

  • Responsible for creating demand and generating a pipeline of engaged, qualified leads that convert into meetings and opportunities for the enterprise team.
  • Use a variety of AI-powered marketing and sales tools, adapting your strategies with creativity and speed. A strong grasp of technology and how to use it to drive campaign success across multiple channels is essential.
  • Drive interest through personalized, insight-led campaigns leveraging email, LinkedIn, video, and other channels (e.g. Hubspot, Salesloft, Gong, Sales Navigator).
  • Strategically research and map accounts - leveraging 10-Ks, annual reports, and industry news - to tailor outreach to the most relevant trends, personas, and initiatives.
  • Master internal systems and tools (Hubspot, Metabase, Salesloft, Gong) to manage campaign activity, reporting, and performance optimization.
  • Develop deep knowledge of the Ceros value proposition within target industries and personas; translate that into messaging that resonates and drives action.
  • Build credibility by demonstrating a strong understanding of our clients’ industries, challenges, and goals—and position Ceros as the solution that helps them win.
  • Maintain full fluency in the Ceros suite and the impact it delivers, helping elevate the brand in every campaign interaction.

Practical stuff we anticipate you having

  • Strong preference for candidates with experience using HubSpot’s Marketing tools to build and manage campaigns, including email outreach, workflows, and audience segmentation
  • Marketing campaign execution experience in a fast-paced environment a must
  • Understanding of the B2B customer journey: from awareness and education to prospecting and opportunity creation
  • Ability to craft coherent, creative emails that effectively communicate value and inspire action across a variety of buyer personas
  • Confidence in communicating with VP- and C-level stakeholders, especially within marketing, digital, and content functions
  • Comfortable working in an evolving environment with a product that’s constantly improving
  • Passionate about startups, storytelling, creativity, and helping big brands think bigger

What we’re looking for from the heart

  • Creativity - You find a way
  • Authenticity - You take your job more seriously than you take yourself
  • Passion - You give a shit
  • Courageous honesty - You speak up and push boundaries
  • Respectfulness - You keep things civil
  • Curiosity - You want to learn new things
  • Human whisperer - You listen and seek to understand by asking questions before responding
  • Time traveler - You prioritize consciously and use your time wisely and efficiently
  • You practice empathy and accountability

Key Things to Know

  • We want you to start ASAP 
  • This is a full-time position
  • This is a remote-first role

Benefits

šŸ“ˆ Stock options

šŸ„ Premium health insurance*

šŸ¦ 401K matching*

šŸ‘¶  Paid parental leave: 16 weeks for primary caregivers, 4 weeks for secondary caregivers

🌓 Flexible vacation days

šŸ¤’ Paid Sick days

šŸ’µ Stipend for your home office setup

šŸ’» Excellent gear (Macbook Air, external monitor, etc.)

šŸ‘©ā€šŸ’»šŸ‘Øā€šŸ’»  Stipend towards experiences in which Cerosians can collaborate, educate, and create social connections with one another

šŸ¢ Unlimited access to co-working spaces around the globe

*Varies based on location

Please be aware of fraudulent job offers. Ceros will never request payment, banking details, or sensitive personal information during the hiring process. All official communication will come from a @ceros.com domain or from our Greenhouse email account. If you receive a suspicious message, do not respond and report it to jobscams@ceros.com.

 

 

At Ceros, we are deeply committed to the recruitment, retention, and growth of diverse talent; uniting people from unique backgrounds in our shared passion for unlocking creativity through technology.

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information.  We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

Pay range varies depending on qualifications and experience
Base Salary
$62,000—$72,000 USD
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Simon Berg
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Average salary estimate

$67000 / YEARLY (est.)
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$62000K
$72000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Campaign Associate, Ceros

Welcome to Ceros, where we’re not just about delivering digital experiences; we’re about creating captivating narratives that empower brands. As a Marketing Campaign Associate, you will be at the heart of our mission, working directly with our Enterprise Account Executives to design marketing strategies that spark interest and engage major players in the industry. Imagine brainstorming creative campaigns using email, LinkedIn messaging, and video outreach—all crafted to showcase the immense value of Ceros’ no-code platform. Your knack for understanding the nuances of the B2B landscape will guide your efforts to generate high-quality leads and set the foundation for meaningful conversations. You’ll gain firsthand insight into our product suite, client industries, and how to align our solutions with their needs. Embrace the challenge of driving demand in a fast-paced environment, leveraging tech tools like HubSpot and Salesloft to streamline your efforts. At Ceros, your creativity isn’t just encouraged; it’s essential. We’re on the lookout for someone who embodies a unique blend of curiosity, empathy, and passion for storytelling. If you’re ready to help some of the world’s leading brands think bigger and transform their marketing strategies, then join us in making an impact at scale. Your input will help shape compelling content that captivates audiences and propels Ceros forward!

Frequently Asked Questions (FAQs) for Marketing Campaign Associate Role at Ceros
What does a Marketing Campaign Associate at Ceros do?

A Marketing Campaign Associate at Ceros focuses on generating awareness and interest among Enterprise clients. This role revolves around developing impactful marketing campaigns that involve creative outreach through tailored emails, LinkedIn messages, and video content. The ultimate goal is to facilitate strategic conversations between clients and our Enterprise Account Executives, with success measured by the quality and quantity of meetings generated.

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What qualifications are needed for a Marketing Campaign Associate at Ceros?

To thrive as a Marketing Campaign Associate at Ceros, it's ideal to have experience with HubSpot’s marketing tools, a sound understanding of the B2B customer journey, and proven campaign execution abilities in fast-paced settings. Strong communication skills are essential, especially when engaging with VP and C-level stakeholders in marketing and content sectors. A background in storytelling and creativity will also set you apart.

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What opportunities for growth are available for a Marketing Campaign Associate at Ceros?

Ceros offers tremendous opportunities for growth for Marketing Campaign Associates. The role provides comprehensive training on the Ceros product suite and key industry verticals, enabling you to gain valuable insights that can lead to career advancement within Sales, Customer Success, Marketing, or Partnerships as you develop your skills and industry knowledge.

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How does Ceros measure success for the Marketing Campaign Associate role?

Success for a Marketing Campaign Associate at Ceros is primarily measured by the number of high-quality meetings generated through effective, value-driven outreach. Performance analytics and campaign activity management are conducted via tools like HubSpot and Salesloft, providing insights that help refine strategies for even better results.

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What kind of work environment can a Marketing Campaign Associate expect at Ceros?

As a Marketing Campaign Associate, expect to work in a remote-first environment that encourages creativity and innovation. At Ceros, collaboration among team members is prized, and the company invests in personal and professional growth. You will have the flexibility to thrive in a dynamic setting, embracing new technologies and approaches to marketing.

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Common Interview Questions for Marketing Campaign Associate
Can you explain your understanding of the B2B customer journey as it relates to marketing?

In a B2B context, the customer journey encompasses stages from awareness and education to consideration and decision-making. It’s essential to tailor communications and strategies to meet prospects at each stage, guiding them toward seeing the value in our solutions. Providing insight-driven marketing content can bridge the gap between initial interest and final decision.

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How do you measure the effectiveness of a marketing campaign?

Effectiveness can be measured through various key performance indicators including engagement rates, lead generation, conversion rates, and the number of meetings scheduled. Utilizing analytics tools to track these metrics helps to refine future campaign strategies and validate the value of marketing efforts.

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What strategies would you use to engage VP-level stakeholders?

Engaging VP-level stakeholders requires a strategic approach, with an emphasis on understanding their specific pain points and organizational goals. Personalizing communications aligned with their interests, leveraging industry insights, and crafting messages that articulate the tangible benefits of our offerings can foster a more open dialogue.

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Describe how you would create a personalized email campaign from scratch.

Creating a personalized email campaign involves several steps including research on the target audience, crafting compelling subject lines, structuring engaging content that speaks to their needs, and incorporating segmentation strategies to ensure relevance. A/B testing variations can help identify which messages resonate best before the full launch.

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How do you stay current on industry trends relevant to Ceros?

Staying current involves subscribing to industry newsletters, following thought leaders and competitors on social media, and participating in relevant webinars. This helps to understand market shifts and trends that influence marketing strategies and the evolving needs of clients.

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What tools and technologies are you proficient in that relate to this role?

I am proficient in marketing automation platforms like HubSpot, analytics tools such as Google Analytics, and CRM systems like Salesloft. Familiarity with reporting and optimization tools will enable effective campaign tracking and performance assessment essential for this role.

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How have you adapted your marketing strategies in response to changing market conditions?

Adapting marketing strategies involves continuous evaluation of consumer behavior and content performance. I make data-driven adjustments to campaigns, often experimenting with various types of content and engagement formats to ensure we’re addressing clients’ immediate needs and interests.

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What does creativity mean to you in the context of a marketing role?

Creativity in marketing means finding innovative ways to connect with audiences and tell brand stories. It goes beyond just visuals; it’s about understanding the audience deeply and crafting messages that resonate emotionally while providing practical solutions. Engaging storytelling can captivate attention and foster loyalty.

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What techniques do you use to analyze the success of your marketing outreach?

I utilize analytics dashboards to monitor engagement metrics such as open rates, click-through rates, and conversion rates. By analyzing these metrics and correlating them with specific outreach efforts, I can determine what works, allowing for ongoing optimization of campaigns as needed.

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How do you prioritize tasks in a fast-paced marketing environment?

Task prioritization in a fast-paced environment is about understanding deadlines, project impact, and customer urgency. I assess each task’s importance and potential return, often using digital task management tools to maintain an organized workflow that ensures timely completion of high-value projects.

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To inspire and unlock creativity through liberating technology. We are building technologies that empower professional creators, by removing the barriers that limit ideas and stifle creativity, and replacing them with products that enable the crea...

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BENEFITS & PERKS
Dental Insurance
Disability Insurance
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Vision Insurance
Performance Bonus
Family Medical Leave
Paid Holidays
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 12, 2025

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