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Product Owner

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WHO WE ARE

At Choreograph, we deliver data-driven products and solutions that make advertising work better for people.

Choreograph, an affiliate of GroupM, is a global data products and technology company, purpose-built for an era that demands a new approach to data management, usage, and brand growth.

Data is the fuel that powers growth. The companies who best leverage data are creating unbeatable advantages over their competitors while simultaneously connecting with customers more effectively.

Our goal is to help future-focused businesses use their data in ways that meet savvy customers’ expectations while building trust and understanding. 

 

Who we are looking for

As a Senior Product Manager at Choreograph, you will play a crucial role in shaping and delivering the roadmap for a suite of product capabilities within our Activation suite, with a primary focus on the campaign governance space. Your responsibilities will encompass taxonomy template creation, best practice checks and automation of ad campaign QA and creation.

The ideal candidate will have a deep understanding of the advertising ecosystem, with practical experience in digital media. Leveraging this experience and your product management expertise, you will collaborate closely with the Product Director to drive the growth and development strategy for the next generation of our campaign governance product, setting a new standard for Choreograph and WPP companies.

 

 

 

What you’ll do

  • As a member of the growing product and engineering team, you will effectively contribute to the definition and oversee the delivery of the product roadmap, ensuring that the engineering team you oversee executes effectively and drives value creation, always staying focused of delivering against resource, time, and scope constraints.

1)      To achieve this, you will build strong relationships with the engineering team and establish a structured process for delivering best-in-class technology. You will work directly with them daily, allocate and prioritise their workload to reach business goals and to incrementally deliver value.

  • You will deliver effective project management, ensuring milestones are achieved and deadlines are met by all involved stakeholders
  • You will engage with stakeholders across multiple business functions, specialisms and locations, collect quantitative and qualitative feedback from them, transform the insights gained through user and stakeholder feedback into feature requirements

2)      You will involve specialist teams (including design, enablement, training, support) at the appropriate stages of requirements refinement, solution design, delivery and deployment.

3)      You will continuously measure the value of the product backlog items and iteratively refine and prioritise the product backlog based on the data, insights and changing priorities

  • Instill best practices of Product Management as a discipline across the team and identify improvement areas; proactively look for process and framework improvements and enhancements. Adapt and optimise use of relevant technology and tools to support effective and efficient product management work

 

 

What you’ll need

  • 3+ years of experience in product management
  • A strong understanding of how agencies and advertisers use data and technology solutions to support their business operations and strategies.
  • Experience in and/or understanding of media agency services, deliverables, workflows and processes; familiarity with key tech products and platforms used in planning, activation, reconciliation and measurement of advertising campaigns
  • Experience in practicing various agile methodologies (Scrum, Kanban) to deliver technical products and data solutions. Ability to lead application of these practices amongst the team at scale. Readiness to work with a cross-functional and geographically dispersed team and stakeholder base.
  • Proficiency in writing feature files in Behaviour Diven Development framework / Gherkin-based scenarios and requirements
  • Proven ability to document complex workflows using Business Process Model and Notation or a similar method
  • Proficiency in business analysis and familiarity with tools for visualization of workflows (e.g. draw.io) and data (e.g. Tableau, Looker), and UX tools (Figma, Sketch etc).  is a plus.
  • Ability to successfully work with engineering teams, effectively coordinating and managing their efforts to deliver results to specification and on time.
  • Demonstrable experience of being able to operate and lead in fast-paced and dynamic product-led environments.
  • Strong experience in providing the necessary level of documentation of system specifications and requirements.
  • Ability to quickly learn, understand, and work with new and emerging technologies, methodologies, and solutions.
  • A strong work ethic: ability to work under pressure, meet deadlines and deliver results
  • Strong organisational skills, ability to balance multiple priorities and manage your own workload
  • Fine-tuned communication, presentation and influencing skills; with an ability to think creatively and present in a manner that inspires and excites

 

Success Attributes

  • High energy and passion for the job
  • Motivated, self-starter, self-reliant, resilient, and ambitious

4)       Comfortable and thriving in a fast-paced, entrepreneurial environment

 

If you are ready to be at the forefront of the AdTech industry, shaping its future, and driving success for both Choreograph and our clients, we encourage you to apply and join our team.

Choreograph is the beating heart of data inside WPP’s media investment group, GroupM, the world’s leading media investment company responsible for more than $60 billion in annual media investment. Discover more about Choreograph at www.choreograph.com

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together

 

 

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What You Should Know About Product Owner, Choreograph

At Choreograph, we're on a mission to revolutionize the advertising landscape through data-driven products and innovative solutions. As a Product Owner, you will be at the heart of this transformation, playing a pivotal role in shaping and delivering our Activation suite. Your focus will primarily be on campaign governance, where you'll get to apply your expertise in digital media and product management. In this dynamic role, you'll collaborate closely with engineers and stakeholders to define and oversee the product roadmap, ensuring that we efficiently manage time and resources. You'll champion the development of best practices and instill a culture of continuous improvement within the team. Your insights will be crucial as you gather feedback from various business functions, turning it into actionable features and enhancements. If you have over 3 years of experience in product management, a deep understanding of data and technology in advertising, and thrive in fast-paced environments, we want to hear from you! Join Choreograph and help businesses leverage their data to connect more effectively with their customers, bringing transparency and efficiency to advertising campaigns.

Frequently Asked Questions (FAQs) for Product Owner Role at Choreograph
What are the responsibilities of a Product Owner at Choreograph?

As a Product Owner at Choreograph, you will be responsible for defining and delivering the product roadmap for our Activation suite. This includes managing campaign governance, working closely with the engineering team to meet project milestones, gathering user feedback to refine features, and ensuring that best practices in product management are followed. You'll also engage with stakeholders across various functions to understand their needs and translate them into product features.

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What qualifications do I need to apply for the Product Owner position at Choreograph?

To qualify for the Product Owner role at Choreograph, you should have at least 3+ years of experience in product management, a strong understanding of data and technology in the advertising ecosystem, and familiarity with media agency services. Experience with agile methodologies and tools for business analysis and visualization would also be beneficial. Strong organizational and communication skills are essential for success in this role.

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How does the Product Owner at Choreograph contribute to team dynamics?

The Product Owner at Choreograph plays a crucial role in fostering collaboration within the product and engineering team. By building strong relationships, managing workflows, and guiding team efforts, the Product Owner ensures that everyone is aligned towards common goals. Instilling best practices and encouraging innovation are key for creating an environment where the team can thrive.

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What skills are important for a successful Product Owner at Choreograph?

A successful Product Owner at Choreograph should possess excellent communication and organizational skills, a strong understanding of product management principles, and the ability to work with diverse teams. Familiarity with data products and the advertising industry, as well as proficiency in documentation and Agile methodologies, are highly valuable. Being adaptable and having a proactive approach to problem-solving is also essential.

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What growth opportunities are available for Product Owners at Choreograph?

At Choreograph, Product Owners have significant growth opportunities as they engage with innovative product development and collaborate with cross-functional teams. As the company expands, successful Product Owners can take on larger projects, mentor junior team members, and advance into more senior product management roles. The dynamic nature of the work ensures that you are continually learning and developing your skills.

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Common Interview Questions for Product Owner
Can you describe your experience managing product roadmaps?

When answering this question, detail how you've defined and managed product roadmaps in your previous roles. Discuss your approach to prioritization, collaboration with engineering teams, and how you tracked the progress of various milestones. Use examples to highlight successful outcomes and any challenges you've overcome.

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How do you ensure that stakeholder feedback is effectively integrated into the product development process?

To effectively integrate stakeholder feedback, emphasize your methods for collecting feedback, such as surveys, interviews, and stakeholder meetings. Discuss how you analyze this feedback and convert it into actionable requirements for the product team. Providing an example of a situation where you turned feedback into a successful feature can enhance your answer.

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What strategies do you employ when prioritizing product backlog items?

Discuss various strategies you implement for backlog prioritization, such as the MoSCoW method or impact vs. effort analysis. Highlight your ability to balance business goals, user needs, and technical feasibility, providing examples of how you made these decisions in past roles.

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How do you handle conflicts within the product team?

Provide examples of how you've managed team conflicts in the past. Emphasize your communication skills, your ability to listen actively, and how you facilitate resolution by focusing on shared goals. Discuss the importance of fostering a collaborative environment to prevent conflicts from arising.

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Can you explain your experience with agile methodologies?

Explain how you've applied agile methodologies, like Scrum or Kanban, in your product management practice. Discuss your role in sprint planning, daily stand-ups, and retrospectives, and any challenges you faced while implementing agile strategies. Providing specific examples from your experience will strengthen your answer.

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What is your approach to defining success metrics for a product?

When defining success metrics, describe how you ensure they align with business objectives and user needs. Talk about your experience with setting measurable KPIs and how you monitor them post-launch to assess product performance and inform future iterations.

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How do you keep up with industry trends and ensure your product remains competitive?

You could explain how you leverage industry news, professional networks, and learning opportunities to stay current with trends. Discuss specific examples of how you've adapted product strategies in response to market changes or emerging technologies.

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What tools do you use for documentation and collaboration?

List tools you are proficient in for documentation and collaboration, such as Confluence, JIRA, or Figma. Discuss how these tools have helped streamline your work processes and improved team collaboration. Offer examples of how these tools contributed to successful projects.

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How do you ensure a product is user-focused?

Outline your methods for incorporating user research and feedback into the product development cycle. Discuss how you've conducted user testing, surveys, or created user personas to ensure that the product meets user needs. Providing examples of how user input shaped a product can illustrate your commitment.

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Why do you want to work as a Product Owner for Choreograph?

Discuss your passion for data-driven products and the opportunity to drive innovation in advertising. Highlight what excites you about Choreograph's mission and values, and how your skills and ethics align with the company culture. Tailoring your answer to reflect your genuine interest in the role will make a strong impression.

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Full-time, remote
DATE POSTED
March 23, 2025

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