Senior Salesforce Developer, Marketing Cloud, AVP/ C12

As a Senior Salesforce Developer at Citi, you will analyze, implement, and manage customized SFMC technical solutions that align with the needs of our marketing teams. Your key responsibilities include designing and validating complex marketing cloud automations, working on SQL queries, managing project timelines, and collaborating with various teams to ensure efficient processes. Your role encompasses project management aspects, ensuring that all initiatives are delivered on time while maintaining a high standard of technical excellence.

To succeed as a Senior Salesforce Developer at Citi, candidates are expected to hold a Bachelor's degree, with advanced degrees and relevant industry certifications such as Salesforce Marketing Cloud Developer certification being strongly preferred. Candidates should have a minimum of 5 years of experience as a marketing cloud developer, along with proficiency in complex SQL, ETL, and data architecture. Familiarity with Salesforce tools such as Email Studio, Automation Studio, and AMPscript is essential to thrive in this role.

The Senior Salesforce Developer role at Citi is crucial for supporting marketing initiatives. This position involves creating and optimizing SFMC solutions that empower marketing journeys and campaigns. By understanding the business objectives and collaborating with various teams, you'll contribute to delivering compelling marketing automation strategies that align with customer engagement goals on a large scale.

Success in the Senior Salesforce Developer role at Citi requires a blend of technical and soft skills. Proficiency in Salesforce Marketing Cloud, SQL, and data modeling is essential, alongside strong project management abilities. Moreover, effective communication skills are crucial, as you will work with non-technical personnel and various stakeholders. A proactive problem-solving mindset, adaptability to fast-paced environments, and a collaborative spirit will greatly enhance your effectiveness in this role.

As a Senior Salesforce Developer at Citi, you can expect a vibrant and fast-paced work environment that encourages collaboration and innovation. Working closely with various marketing and technology teams, you'll be part of an Agile-Scrum setting. The company values creative problem solving and supports continuous development in your career, making this an exciting place to grow your skills and contribute to impactful marketing solutions.

When designing a marketing automation workflow in Salesforce Marketing Cloud, I begin by gathering requirements from stakeholders to ensure alignment with business objectives. I then map out the customer journey, identifying key touchpoints and segments. Utilizing tools like Automation Studio and Journey Builder, I create the workflows while ensuring scalability and efficiency through thorough testing and documentation.

Managing release cycles for Salesforce projects involves meticulous planning and coordination. I initiate with a clear project scope, develop timelines, and actively collaborate with teams. Using Agile methodologies, I break down tasks, keeping track of progress through regular stand-ups and feedback loops to swiftly adapt to changing project requirements. Communication remains key throughout to ensure all stakeholders are aligned and informed.

In previous projects, I crafted complex SQL queries to aggregate marketing data from multiple sources for reporting purposes. For instance, I used joins and sub-queries to combine customer interaction data with demographic information, allowing for targeted campaign analysis, which significantly enhanced our audience segmentation strategy. I also used optimizing techniques to ensure query performance was efficient.

I have extensive experience working with AMPscript and Server-Side JavaScript in Salesforce Marketing Cloud. I have utilized AMPscript to create dynamic content in emails, enhancing personalization based on user behavior and preferences. Additionally, I've used Server-Side JavaScript for more complex logic implementation to retrieve data from APIs, ensuring that the marketing communications are engaging and tailored to recipient interests.

I prioritize tasks by assessing project deadlines, potential impacts, and stakeholder requirements. I utilize project management tools to create visibility into project statuses. I adopt a risk-based approach where critical tasks that pose significant challenges are addressed first. Regular communication with team members also allows for rapid re-prioritization in response to changing project dynamics.

Staying updated on industry trends and advancements in Salesforce solutions is crucial for my role. I subscribe to relevant online publications, attend webinars, and actively participate in Salesforce community forums. Networking with peers and attending Salesforce events ensures I gain insights from thought leaders and experts while exploring new features and best practices.

When collaborating with non-technical teams, I focus on using clear and simple language to explain technical concepts. I employ visual aids and provide written documentation to enhance understanding. Actively listening to their needs and feedback ensures that I'm addressing their concerns while fostering a collaborative environment, making it easier to bridge any knowledge gaps and achieve common goals.

In a previous position, I recognized inefficiencies within our marketing cloud data model. After conducting an analysis, I proposed a restructuring of data storage that reduced redundancy and improved query performance for our reporting team significantly. This led to an overall enhancement in our data retrieval times and provided more accurate insights for campaign performance analytics.

Handling tight deadlines while maintaining quality requires effective time management and strategic planning. I break tasks into manageable chunks with clear milestones, prioritizing work that brings the most value. By ensuring open communication with my team, I facilitate quick feedback loops, allowing for adjustments without compromising the quality of deliverables.

My experience with REST/SOAP web services in Salesforce involves integrating external applications and tools with the Marketing Cloud. I've implemented APIs to pull in marketing data from various systems and synchronize user data. I ensure I follow best practices for authentication and handle request/response structures effectively, enabling seamless data exchange and functionality enhancement.