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Product Marketing Manager

Job Description

At Zendesk, the product marketing department serves as the connective tissue between our products, customers, and GTM teams. Our Product Marketers excel in a diverse range of skills, combining strategic thinking with hands-on execution. Beyond strong communication and teaching abilities, you’ll need to dive deep into the technical intricacies of our products. You’ll collaborate closely with Product Managers to stay ahead of the roadmap, ensuring seamless product launches and effective enablement for GTM teams.

What you'll be doing

  • Partner with Product Management to define and articulate the value proposition of new features for our chat & messaging products

  • Develop compelling messaging and positioning for Zendesk’s messaging products to drive awareness, adoption, and engagement.

  • Conduct market research and competitive analysis to inform product strategy and positioning.

  • Drive GTM strategy including launch planning, execution, and sales enablement.

  • Work closely with customer success teams to identify and capture compelling customer stories that highlight the impact of Zendesk’s messaging solutions.
     

What you bring to the role

  • Strong storytelling skills with the ability to translate technical capabilities into compelling narratives.

  • An understanding of developer-facing technologies such as APIs and SDKs. The ability to translate technical concepts into customer value.

  • Passion for customer experience, messaging technology, and digital transformation.

  • Experience collaborating with cross-functional teams to execute successful go-to-market initiatives.

  • Highly organized with experience managing complex projects involving multiple stakeholders.

Basic Qualifications:

  • Bachelor's degree.  STEM or business degrees preferred.

  • 4+ years of product marketing experience, preferably in SaaS or customer experience technologies.

  • Proficient in commonly used business tools such as Slack, Microsoft Teams, Google Workspace, or Microsoft Office.
     

Preferred Qualifications:

  • Familiarity with Zendesk or similar customer experience platforms.

  • Experience working as an agent or team lead on a customer service or technical support team, providing hands-on support and resolving customer inquiries.
     

Where We Work:

We’re aiming to hire this role in one of our marketing hub locations: San Francisco, Austin, Seattle.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience [This section auto-populates in Workday; Content outlined for your information only]

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.

The US annualized base salary range for this position is $123,000.00-$185,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.

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CEO of Zendesk
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Average salary estimate

$154000 / YEARLY (est.)
min
max
$123000K
$185000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Marketing Manager, Zendesk

At Zendesk, we’re looking for a dynamic Product Marketing Manager who’s ready to dive into the fascinating world of customer experience technologies in our vibrant San Francisco office. You’ll be at the heart of our product marketing team, which serves as the crucial link connecting our innovations and our customers. Your day-to-day will be a blend of strategic thinking and hands-on execution; you’ll collaborate closely with Product Managers to clearly define the value propositions of our innovative chat and messaging solutions. You won’t just be crafting messages; you’ll be enhancing the way our products are perceived in the marketplace through compelling narratives that translate technical capabilities into real-world customer benefits. Your expertise in conducting market research and your understanding of competitive landscapes will help shape our go-to-market strategy, ensuring that we’re not just launching products, but launching them successfully while enabling our sales teams. If you’re passionate about customer experience and have a knack for storytelling, you’ll find a welcoming and innovative environment at Zendesk, where your skills will shine and your ideas will evolve into impactful change. We foster a hybrid workspace culture allowing you to balance your in-office and remote work seamlessly, enhancing collaboration and learning across our diverse teams.

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Zendesk
What responsibilities does a Product Marketing Manager have at Zendesk?

As the Product Marketing Manager at Zendesk, your primary responsibilities will include defining and articulating the value propositions of new features for our chat and messaging products, developing compelling messaging for effective product positioning, conducting market research, and driving go-to-market strategies. You’ll also collaborate with product management and customer success teams to capture customer stories that spotlight the impactful work our messaging solutions enable.

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What qualifications are needed for the Product Marketing Manager role at Zendesk?

To qualify for the Product Marketing Manager position at Zendesk, you should hold a Bachelor's degree, preferably in a STEM or business-related field, and possess over 4 years of product marketing experience, ideally in SaaS or customer experience technologies. Familiarity with Zendesk or similar platforms and technical support experience are ideal, alongside proficiency in business collaboration tools like Slack and Google Workspace.

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How does Zendesk define success for a Product Marketing Manager?

At Zendesk, success for a Product Marketing Manager is defined by your ability to enhance product visibility, facilitate successful product launches, drive user engagement, and ultimately contribute to increased adoption of our messaging products. Your storytelling skills will play a pivotal role in achieving these targets, as well as your collaboration across different teams within the company.

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Can you describe the hybrid working model for the Product Marketing Manager role at Zendesk?

The hybrid working model for the Product Marketing Manager role at Zendesk is designed for collaboration and flexibility. You’ll be expected to work onsite part of the week in our San Francisco office to foster connection and teamwork, while also having the flexibility to work remotely. This balance is intended to enrich your experience while ensuring collaboration and learning opportunities flourish.

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What skill sets are advantageous for a Product Marketing Manager at Zendesk?

For a Product Marketing Manager at Zendesk, strong storytelling skills are crucial, complemented by an ability to translate technical details into customer value. Familiarity with developer-facing technologies like APIs and SDKs is highly valuable, alongside a robust understanding of digital transformation, customer experience, and an organized approach to managing complex projects across multiple stakeholders.

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Common Interview Questions for Product Marketing Manager
Can you explain your experience with product marketing strategies?

When answering this question, highlight your previous experiences with product marketing strategies, focusing on specific initiatives you led, the results achieved, and what you learned from those experiences. Be sure to illustrate your strategic thinking and how you collaborated with cross-functional teams to implement successful campaigns.

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How do you approach market research for a new product?

In your answer, discuss your methodologies for conducting market research—what tools you utilize, how you gather insights, and how you translate this data into actionable strategies for product positioning and messaging. Mention any specific examples where your research led to successful product launches.

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What is your strategy for launching a new product feature?

Explain your step-by-step strategy for launching a new product feature, including planning, communication with internal teams, and engagement with potential customers. Make sure to elaborate on how you would evaluate the success of the launch.

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How do you handle a situation where a product launch does not go as planned?

When responding to this question, discuss a specific experience where things didn’t go according to plan. Describe your approach to troubleshooting, stakeholder communication, and how you adjusted the strategy for future launches to minimize risks and enhance outcomes.

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How do you communicate technical concepts to non-technical audiences?

Here, demonstrate your ability to simplify complex technical jargon into clear and engaging narratives that resonate with non-technical audiences. Use examples where you've successfully translated technical details into customer-friendly messaging.

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What tools or systems do you use for project management?

Discuss the tools and systems you are comfortable using for project management, how they help streamline communication and collaboration, and why you find them effective in managing projects involving multiple stakeholders.

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Can you give an example of how you developed product positioning?

Share an example that details your thought process in developing product positioning, particularly how it differentiated the product in a competitive marketplace. Discuss research, collaborations, and the challenges faced while achieving the desired positioning.

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How do you ensure alignment between product management and marketing?

Explain your strategies for fostering communication and alignment between product management and marketing teams. Describe the processes you have established or used to create a feedback loop that benefits both teams and ultimately leads to successful product outcomes.

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What role does customer feedback play in your marketing strategies?

Illustrate how you gather and leverage customer feedback to inform marketing strategies, enhance messaging, and align products to customer needs. Share specific examples of how customer insights influenced your decisions.

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Why do you want to work for Zendesk as a Product Marketing Manager?

In answering this question, express your enthusiasm for Zendesk’s mission and value proposition in customer experience. Share personal parallels between your career goals and Zendesk’s goals, highlighting how your skills align with the company’s vision and culture.

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Zendesk is a Danish-American, customer experience company headquartered in San Francisco, California. We take pride in being recognized among the top 1% of the world's most flexible and remote-friendly companies and prioritizing getting together.

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Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Customer-Centric
Social Impact Driven
Passion for Exploration
BENEFITS & PERKS
Maternity Leave
Paternity Leave
Family Coverage (Insurance)
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
401K Matching
Paid Holidays
Paid Time-Off
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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 9, 2025

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