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Sr. Associate, Product Marketing

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Senior Associate, Product Marketing - Business Cards & Payments We are building a leading information-based technology company at Capital One. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results.The Business Cards and Payments (BC&P) Product Marketing team is a passionate and entrepreneurial team of marketing strategists focused on communicating the value of our business products across our marketing channels to prospective and existing customers.We are looking for a strategic, results-focused Senior Associate to support and deliver end-to-end strategies for our product roadmaps and business objectives.The role will allow you to flex muscles in building go-to-market strategic plans, positioning and messaging, test and learn agendas, launching new products/features, and marketing across channels.Key Responsibilities:• Develop insight-driven marketing strategies that include positioning and GTM strategy recommendations, testing opportunities and clear timelines.• Partner with the Insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of the customer to the organization at large.• Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule.• Assess performance results of marketing campaigns and turn insights into actionable marketing plans• Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market.• Contribute to articulating the future state of how we want marketing to work at Capital One, particularly driving how our marketing strategy evolves.• Proactively identifies opportunities for expansions, optimizations and improvements based on industry trends and marketing best practices• Understand and define the intersection of marketing strategy & marketing technology• Collaborate with channel & digital teams to deliver campaigns into market• Collaborate with multiple partner teams and navigate/negotiate through a complex organization• Analyze customer behavior data to identify opportunities and optimal segments to optimize marketing tests and strategiesRequirements:• High level of initiative and ownership, ability to coordinate efforts across diverse functional groups• Ability to self-direct and task switch between strategic and tactical initiatives regularly• Succinct, focused written and verbal communication skills• Customer-obsessed: Loves diving deep into data to understand customer behavior and motivations.• Marketing analytics practitioner & problem solver: Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities.• Collaboration & Influence: ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to the underlying business strategy• Results oriented: Focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end-to-end from conception through to in-market delivery within an uncertain and fluid environment.• Team player: Helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates• Creative thinking & curiosity: Able to think outside the box for creative development and marketing strategy. Asking questions and pushing to think beyond how we operate today.

Capital One Glassdoor Company Review

4.2

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4.2

CEO of Capital One

Richard D. Fairbank

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Average salary estimate

$95000 / YEARLY (est.)

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$80000K

$110000K

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What You Should Know About Sr. Associate, Product Marketing, Capital One

At Capital One in McLean, VA, we are on the lookout for a passionate and strategic Senior Associate, Product Marketing, specifically for our Business Cards & Payments division. As part of an engaging team, you'll be at the forefront of crafting effective marketing strategies that resonate with our customers. Your creative thinking will shine as you design go-to-market strategies and develop positioning that communicates the true value of our offerings. We believe in making data-driven decisions, so a keen insight into customer behavior will be essential as you collaborate with our Insights team to validate messaging and product positioning. This role is all about results! You’ll manage creative development with both internal and external teams to ensure all marketing materials uphold our brand integrity and strategic goals. Plus, monitoring the performance of marketing campaigns will be your knack. You'll analyze results, spot growth opportunities, and refine strategies that propel our products forward in a competitive landscape. If you thrive in a dynamic work culture and enjoy blending marketing strategy with innovative technology, this position is a perfect fit for you! Join us at Capital One where collaboration, creativity, and customer focus drive everything we do. Let's redefine the future of product marketing together.

Frequently Asked Questions (FAQs) for Sr. Associate, Product Marketing Role at Capital One

What are the key responsibilities of a Senior Associate, Product Marketing at Capital One?

The Senior Associate, Product Marketing at Capital One plays a pivotal role in developing marketing strategies that effectively communicate the value of our Business Cards & Payments offerings. This includes building go-to-market strategic plans, collaborating with internal insights teams to understand target audiences, managing creative developments, and analyzing campaign performance to refine marketing strategies based on data-driven insights.