Paid Social Manager

As a Paid Social Manager at Jellyfish, your primary responsibilities will include managing daily operations of client accounts, developing media plans in collaboration with the Strategy and Media Planning teams, building strong client relationships, delivering insightful optimizations, and leading weekly team statuses. You'll also be tasked with staying up to date on industry trends and sharing best practices within the team to improve our overall performance.

To apply for the Paid Social Manager role at Jellyfish, you should typically have at least 1-2 years of experience in paid social platforms, such as Meta for Business, Snapchat Ads, and TikTok for Business. You'll need to demonstrate proficiency in campaign setup, quality assurance, and data analysis. Fluency in both French and English is essential, as is a strong ability to engage with clients and work collaboratively within teams.

At Jellyfish, we prioritize the professional growth of all our team members, especially in the role of Paid Social Manager. We provide one paid day each month dedicated to self-development, along with access to LinkedIn Learning for unlimited online courses. Employees are also encouraged to take on leadership projects and share insights, enabling them to expand their skills and responsibilities within the company.

The work environment at Jellyfish for a Paid Social Manager is friendly and collaborative. We offer a hybrid working model, allowing employees to work remotely for up to 60% of their week. Flexible working hours between 8 am and 6:30 pm help accommodate personal needs. Our culture encourages diversity, participation, and the collective exchange of ideas to promote a supportive atmosphere.

As a Paid Social Manager at Jellyfish, you can look forward to competitive compensation, a loyalty salary increase on your anniversary, an annual company bonus, and substantial family support policies. Our benefits include 14 weeks of paid leave for primary caregivers and resources to support your transition back to work, ensuring you have the support you need both professionally and personally.

In managing a paid social campaign effectively, I would begin by conducting thorough market research to understand the target audience. I'd set clear objectives and KPIs that align with the client's goals. Regular monitoring and optimization would be crucial, using A/B testing to evaluate what content resonates best. Collaboration with other teams will help ensure we are aligned in our approach.

Certainly! My experience with paid social platforms includes managing campaigns on Meta for Business, Snapchat Ads, and TikTok for Business. I've successfully set up and optimized campaigns, conducted data analysis for insights, and implemented quality assurance processes to ensure optimal performance. I prioritize learning about the platform updates and industry trends to enhance campaign strategies.

When facing challenging client situations, I believe in maintaining open and honest communication. I first listen to the client's concerns and assess the situation before providing constructive feedback and potential solutions. Building rapport is important, as it helps in restoring trust and ensuring a collaborative approach to problem-solving.

When assessing the performance of a paid social campaign, I prioritize metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). These KPIs give insight into campaign effectiveness and areas for improvement. Additionally, I analyze customer engagement and impressions to get a comprehensive view of overall campaign performance.

Collaboration is key at Jellyfish. I would approach working with other departments by fostering open communication and setting clear expectations. Regular meetings and updates help everyone stay aligned, and I believe in leveraging the diverse expertise of team members to enhance our campaigns. Sharing insights and feedback will only strengthen our strategies.

My experience with quality assurance in social media advertising involves developing a checklist to verify every campaign before it goes live. This includes double-checking creative assets, audience targeting settings, and budget allocations. I also regularly audit live campaigns to ensure they maintain performance standards and adjust based on any discrepancies observed.

To stay updated on the latest trends in paid social media, I regularly follow industry-leading publications, attend webinars, and take online courses. I actively participate in relevant online forums and connect with other professionals in the industry to exchange insights. This continuous learning helps inform my strategies and keep them innovative.

One successful campaign I managed was a holiday promotion for a retail brand on Facebook. I utilized a blend of video and carousel ads to showcase products effectively. By implementing A/B testing on different ad copies and visuals, we increased conversion rates by 30% compared to previous campaigns, all while optimizing the budget for maximum reach.

Data analysis plays a critical role in my approach to paid social marketing. I rely on data to make informed decisions regarding targeting, ad creatives, and budget allocation. By interpreting campaign performance data, I can identify trends and optimize future campaigns for better results. This data-driven strategy allows me to provide clients with actionable insights.

I want to work for Jellyfish as a Paid Social Manager because I admire the company's commitment to diversity and innovation. The collaborative culture fosters professional growth and creativity, which aligns perfectly with my values. I'm excited about the opportunity to work with both local and global clients and to contribute to impactful campaigns that drive results.