Paid Search Manager

As a Paid Search Manager at Dialpad, your main responsibilities include developing and executing paid search strategies across platforms like Google Ads and Microsoft Advertising, managing large-scale SEM campaigns, optimizing keywords, conducting A/B testing, analyzing data for insights, and collaborating with cross-functional teams to enhance landing page experiences.

To qualify for the Paid Search Manager role at Dialpad, you should have over 5 years of experience in performance marketing and paid search management, particularly in B2B or tech environments. Proficiency in platforms like Google Ads is crucial, alongside strong analytical skills and a proven track record of managing budgets exceeding $10M.

Dialpad ensures success in its Paid Search campaigns by implementing data-driven strategies, continuously monitoring KPIs, conducting keyword research, and leveraging AI tools to optimize campaigns. The team also emphasizes cross-team collaboration to refine user experiences and drives growth through focused budget management.

As a Paid Search Manager at Dialpad, you'll work with tools like Google Analytics, Tableau, and Looker for data analytics, as well as PPC platforms including Google Ads and Microsoft Advertising. Familiarity with A/B testing tools and performance analytics capabilities will also be pivotal in measuring campaign success.

Dialpad boasts a collaborative and inclusive culture. As a Paid Search Manager, you will work within a team that celebrates successes, encourages innovation, and promotes professional development. The company values diversity, equity, and inclusion, ensuring a supportive atmosphere where every voice is heard.

When discussing your managed campaigns, emphasize specific successes, including ROI improvements and key metrics. Highlight your approach to campaign optimization, collaboration with teams, and strategic adjustments you implemented based on data insights.

Explain that you follow key industry publications, join relevant webinars, and participate in online communities. Mention how you apply your learnings to enhance Dialpad's paid search strategies and keep campaigns competitive.

Discuss your approach to budget management, focusing on aligning spend with business objectives. Share how you assess performance data to adjust allocations and ensure optimal resource distribution across campaigns.

Describe specific A/B tests you've conducted on ad creatives or landing pages. Detail how you analyzed results and applied insights to refine strategies, ultimately improving conversion rates and ROI.

Emphasize the importance of thorough keyword research, competitor analysis, and audience segmentation. Share how you use toolkits like Google Ads and third-party tools to identify high-performing keywords and optimize campaigns accordingly.

Share a detailed case study demonstrating your strategic planning, execution, and results. Focus on the metrics that matter such as increased website traffic, conversion rates, and the overall impact on revenue.

Talk about your communication strategies, like regular check-ins and shared dashboards to keep teams informed. Illustrate with examples of successful collaboration that led to improved campaign outcomes.

Highlight key metrics such as ROI, CPC, conversion rates, and Quality Score. Explain how you track these metrics to assess the effectiveness of your campaigns and make data-driven adjustments.

Discuss your familiarity with AI tools that assist in bidding strategies, budget allocation, and campaign optimization. Highlight how these tools help maximize efficiency and drive better results in your campaigns.

Share real-world challenges you encountered, focusing on issues like budget constraints or algorithm changes. Detail how you adapted your strategies, problem-solved, and the positive outcomes you achieved.