Analyst 2, Marketing Research & Planning

As an Analyst 2 in Marketing Research & Planning at Comcast, your core responsibilities include analyzing data and trends to predict business outcomes, researching market conditions, and providing insights on competitors. You will also prepare statistical reports, analyze marketing trends, and work closely with cross-functional teams to develop research presentations that inform marketing strategies.

To qualify for the Analyst 2 role in Marketing Research & Planning at Comcast, you will typically need a Bachelor's Degree, although extensive experience and relevant coursework might also be considered. Additionally, you should have around 2-5 years of relevant work experience and possess strong analytical thinking skills, proficiency in Microsoft Excel, and a good understanding of market research methodologies.

Working as an Analyst 2 in Marketing Research & Planning at Comcast means being part of a fast-paced, collaborative environment that fosters innovation and teamwork. You will engage with various teams and leaders, presenting your findings and recommendations while maintaining a focus on customer experience and continuous improvement.

Success in the Analyst 2 role at Comcast hinges on strong analytical thinking, problem-solving skills, and the ability to synthesize complex data into actionable insights. Being adept in using Microsoft Excel and having a thorough understanding of statistical principles and market research practices are also crucial. Additionally, an eagerness to learn about new technologies and collaborate with diverse teams sets you up for success.

As an Analyst 2 in Marketing Research & Planning at Comcast, you have a wealth of opportunities to grow both professionally and personally. Comcast encourages continuous learning, and there are pathways to advance within the company to roles with greater responsibilities or specialized focuses. Engaging with mentorship programs and cross-departmental projects will also enhance your skills and broaden your career trajectory.

When answering this question, it's beneficial to outline your step-by-step approach. Discuss how you gather data, identify key metrics, and use analytical tools to interpret the information. Mention specific examples of projects where you've successfully forecasted trends, and how your insights contributed to strategic decisions.

To address this, describe your methodology for prioritization. Consider mentioning tools or frameworks you use to assess deadlines and project importance. Illustrate with an example of how you successfully balanced competing deadlines while delivering quality outputs.

Detail your proficiency with relevant tools such as Microsoft Excel, statistical software like SPSS or Tableau, or any other platforms. Explain how you effectively use these tools to collect, analyze, and visualize data, and provide an example of how this experience has enhanced your analysis capability.

Talk about the practices you implement to verify data sources and cross-reference findings. It’s also useful to mention any specific methodologies for ensuring quality, such as conducting pilot studies or peer reviews, to demonstrate your commitment to rigorous research standards.

Choose a real-life example from your past experiences where your data analysis directly impacted a decision or strategy. Articulate the situation, the data you presented, and how it led to meaningful changes or outcomes in your organization.

Discuss specific challenges like data accessibility or evolving market conditions. Explain the strategies you employed to navigate these challenges, showcasing your problem-solving abilities, and resilience in the face of adversity.

Illustrate your approach by emphasizing the importance of constructive criticism. Share examples of how you’ve incorporated feedback to improve your research or how dialogues with stakeholders have enhanced the final deliverables.

Emphasize the importance of collaboration with various departments, such as marketing, sales, and product development. Provide examples of successful teamwork experiences and how they shaped impactful research outcomes.

Share an experience where your data-driven insights challenged conventional views. Highlight how you presented your findings, the reactions you received, and the eventual acceptance of your analysis as credible and influential.

Mention specific resources you utilize, such as professional publications, webinars, and industry reports. Sharing your proactive approach to continuous learning signals your commitment to relevance and expertise in the marketing research field.