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Brand Ambassador - FT

At TerrAscend, we’re on a mission to elevate the lives of our patients and customers. We cultivate exceptional marijuana therapies for patients and high-quality products for legalized adult recreational use. As one of North America's largest and fastest-growing multi-state, vertically integrated cannabis operators, we’re at the forefront of innovation and excellence. Together we grow, shaping the future of cannabis. Join us on this exciting journey and be part of something extraordinary!


It’s a Joint Effort

We believe that how we work together truly matters. Our employees are passionate about what we do and how and why we do it. TerrAscend’s most successful team members understand that serving our patients, customers, and each other is what excels our growth. To keep thriving, we continue to bring together the brightest minds in business with best-in-class cultivation and outstanding patient and customer experiences. This is how we continue to set the industry standard.


Sound like weed be a good fit? Here’s where you come in.


The TerrAscend Brand Ambassador plays a key role in representingTerrAscend’s house brands at cannabis retail accounts and other events throughout the specified market(s).  The brand ambassador will support the sales in marketing teams and will be responsible for spreading brand awareness and increasing wholesale sales through field marketing activations and patient/customer engagement.


All benefits-eligible employees are provided the following benefits:
  • Employee Discount (all employees eligible)
  • Paid-Time-Off (varies by State, please ask your Recruiter for more info)
  • Health, vision, and dental insurance
  • 98Point6 (remote primary care)
  • 401k with 4% matching (100% vested immediately)
  • Employee Assistance Program
  • Paid Parental Leave
  • Life Insurance
  • Short & Long Term Disability
  • Flexible Spending Account
  • Wellness Program


Responsibilities:
  • End-to-end execution of TerrAscend Branded Pop-Up Events at Cannabis Retail Locations throughout the specified territory 
  • Represent our company and house brands in a positive and professional manner at retail both retail pop-ups, as well as community and industry events/activations.  
  • Maintain high-level product knowledge and clearly communicate product benefits to wholesale accounts, patients, and customers.  
  • Build and maintain positive relationships with industry and dispensary contacts.  
  • Work with the team to implement the best-in-class field marketing brand engagements/activations.  
  • Complete Pop-Up Reporting Tracker at the end of each activation to roll into weekly field marketing reporting. 


Experience & Educational Requirements:
  • 2+ years’ experience in field marketing, events, retail, customer service, or related field.  
  • High School Diploma preferred 
  • Basic cannabis knowledge with a passion for the plant and the industry 
  • Naturally upbeat, positive, and outgoing personality with a passion to talk with and help others learn about cannabis.  
  • Excellent time management skills  
  • Ability to communicate effectively in both verbal and written communication.  
  • Proficient in Microsoft Office (Teams, Excel, Word, PowerPoint, Outlook, etc.) 


Driving & Physical Requirements:
  • Must have a driver’s license.  
  • Must have a reliable personal vehicle that can transport Event Kit including a large tent and 6ft folding table.  
  • Must be able to sit and stand for prolonged periods of time 
  • Must be able to lift 50 lbs. 
  • Ability to travel 80-90% of the time including overnights 
  • Willingness to use personal cell phone to capture content for social media 


*** Background Check Requirement ***

As a condition of employment, a complete background investigation will be conducted based on the rules of the specific State in which the employee is hired. Typically, the state investigative process includes a state and federal background check.


EEO Statement

At TerrAscend, employees and applicants are evaluated based on their qualifications, skills, and ability to perform the duties and responsibilities of the position. TerrAscend is committed to assuring equal employment opportunities to all employees and applicants.

TerrAscend is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination based on race, color, religion, creed, gender, pregnancy or related medical conditions, age, national origin or ancestry, physical or mental disability, genetic information, sexual orientation, to include gay, lesbian, bisexual, transgender and gender identity, or any other consideration protected by federal, state or local laws. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and coworkers.


Disclaimer

This job description is not an employment agreement or contract. Management has the exclusive right to alter this job description at any time without notice. The list of job responsibilities, skills, duties, requirements, and the like is not exhaustive, rather it is illustrative of the current essential functions required for the position.


This organization participates in E-Verify.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. E-Verify Works for Everyone For more information on E-Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.


Esta Organización Participa en E-Verify.

Este empleador participa en E-Verify y proporcionará al gobierno federal la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los EE.UU.. Si E-Verify no puede confirmar que usted está autorizado para trabajar, este empleador está requerido a darle instrucciones por escrito y una oportunidad de contactar al Departamento de Seguridad Nacional (DHS) o a la Administración del Seguro Social (SSA) para que pueda empezar a resolver el problema antes de que el empleador pueda tomar cualquier acción en su contra, incluyendo la terminación de su empleo. Los empleadores sólo pueden utilizar E-Verify una vez que usted haya aceptado una oferta de trabajo y completado el Formulario I-9. Para más información sobre E-Verify, o si usted cree que su empleador ha violado sus responsabilidades de E-Verify, por favor contacte a DHS.


Statement on External Recruiting Agencies

TerrAscend and all affiliates do not accept blind resume submissions from external recruiting agencies. No fee will be paid to agencies who submit candidates without being under contract for an active search with TerrAscend. 

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What You Should Know About Brand Ambassador - FT, TerrAscend

At TerrAscend, we’re excited to invite you to apply for the position of Brand Ambassador. In this role, you’ll play a pivotal part in representing our house brands at various cannabis retail locations and exciting events. We're on a mission to elevate the lives of our patients and customers by cultivating exceptional marijuana therapies and high-quality products for legalized adult recreational use. This fast-paced environment allows you to thrive while passionately engaging with patients and customers about our products. The ideal Brand Ambassador will support our sales and marketing teams by driving brand awareness and increasing wholesale sales through effective field marketing activations. You’ll have the opportunity to build positive relationships within the industry and ensure that our customers have an outstanding experience with our brand. At TerrAscend, our employees are genuine enthusiasts who contribute to our mission. If you have a natural ability to spread positivity and a passion for the cannabis industry, we want you on our team! With a flexible schedule that supports work-life balance, terrific benefits including health insurance and a 401k with matching, you’ll be well-supported as you embark on this exciting journey with us. Your role will not only be about showcasing products but also about sharing knowledge and fostering community. If you're ready to make a real impact and help shape the future of cannabis with TerrAscend, we'd love to hear from you!

Frequently Asked Questions (FAQs) for Brand Ambassador - FT Role at TerrAscend
What are the responsibilities of a Brand Ambassador at TerrAscend?

As a Brand Ambassador at TerrAscend, you will execute pop-up events at cannabis retail locations and represent our house brands professionally. Your role involves maintaining high-level product knowledge, completing pop-up reporting, and building relationships within the industry to enhance brand awareness. You’ll also engage with patients and customers to effectively communicate the benefits of our products.

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What experience is required for the Brand Ambassador position at TerrAscend?

TerrAscend requires candidates for the Brand Ambassador position to have at least 2 years of experience in field marketing, events, or retail. While a high school diploma is preferred, what matters most is your passion for the cannabis industry and a positive, outgoing personality that thrives in a customer-centric environment.

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What benefits does TerrAscend offer for Brand Ambassadors?

As a Brand Ambassador at TerrAscend, you will enjoy a range of benefits, including an employee discount, health, vision, and dental insurance, as well as a 401k plan with matching. We also offer paid time off, short and long-term disability insurance, wellness programs, and paid parental leave to support our employees' wellbeing.

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What physical requirements are there for the Brand Ambassador role at TerrAscend?

The Brand Ambassador role at TerrAscend requires candidates to have a valid driver’s license and a reliable vehicle to transport event equipment. You should also be able to lift up to 50 lbs, and be comfortable standing or sitting for prolonged periods during events while traveling 80-90% of the time for field marketing initiatives.

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How does TerrAscend ensure equal employment opportunities for Brand Ambassador candidates?

TerrAscend is committed to equal employment opportunities, ensuring all candidates for the Brand Ambassador position are evaluated based on their qualifications and ability to perform the job. We prohibit discrimination on any basis, and our hiring process includes a thorough background check to maintain a fair and respectful workplace.

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Common Interview Questions for Brand Ambassador - FT
What makes you well-suited for the Brand Ambassador role at TerrAscend?

In your response, focus on your experience in field marketing or retail. Highlight your customer service skills, ability to build relationships, and any passion you have for the cannabis industry. Emphasize your enthusiasm for interacting with customers and facilitating brand awareness.

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Can you describe a successful marketing activation you have led?

Your answer should showcase your organizational skills and creativity. Detail the event's goals, your specific contributions, and the results achieved. It's good to mention engagement metrics or customer feedback that demonstrates the activation's success.

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How do you stay updated on cannabis products and trends?

Share your methods for keeping informed about the cannabis industry, such as favorite sources for news, participation in webinars, or relevant forums. Discuss how this knowledge can enhance your role as a Brand Ambassador at TerrAscend, ensuring you can communicate effectively with customers.

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Describe a time when you handled a difficult customer interaction.

Employ the STAR method to effectively guide your response. Describe the situation, what task was required of you, the actions you took to resolve the issue, and the constructive outcome that highlighted your problem-solving skills.

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What strategies do you use to engage customers during events?

Talk about interactive techniques such as product demonstrations, engaging conversations, and providing educational material. Mention how you adapt your approach based on the audience dynamics at events to create a memorable experience for visitors.

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How do you manage your time effectively while traveling for events?

Detail your planning process, including scheduling travel, organizing event logistics, and prioritizing tasks. Share any tools or methods you use to stay organized, ensuring you maximize each event opportunity while balancing travel demands.

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What do you think sets TerrAscend apart from other cannabis companies?

Highlight TerrAscend’s commitment to quality, community engagement, and innovation in the cannabis industry. Share your understanding of the company’s mission and values, emphasizing how they align with your own beliefs in the industry.

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How comfortable are you with maintaining and reporting metrics from events?

Express your familiarity with tracking metrics, reporting formats, and using software tools for documentation. Stress the importance of this data in evaluating event success and continuous improvement for future activations.

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Why do you want to work as a Brand Ambassador for TerrAscend?

Mention your alignment with the company’s mission and your enthusiasm for representing a brand that prioritizes community and customer experience. Discuss your passion for cannabis and how this role allows you to educate and engage with others.

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What do you know about TerrAscend's product offerings?

Demonstrate your knowledge of TerrAscend’s product lines. Discuss specific products, their benefits, and how you would communicate this information to customers as a Brand Ambassador, showing that you are prepared and informed.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 6, 2025

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