Senior Web Analyst (100% Remote within Brazil)

As a Senior Web Analyst at Docplanner, your primary responsibilities include analyzing and reporting on website performance metrics, such as conversion rates and user engagement. You'll interpret data from various web tracking tools like Google Analytics and VWO, develop dashboards for real-time insights, and conduct A/B testing analyses to improve site effectiveness. You will also collaborate with stakeholders to ensure tracking plans are in place and provide insights that help inform content strategies.

To thrive as a Senior Web Analyst at Docplanner, you should have a minimum of 3 years of experience in web analytics, digital marketing, or conversion rate optimization roles. Proficiency with tools such as Google Analytics (GA4), Google Tag Manager, and dashboard creation using Looker or Tableau is crucial. Experience with A/B testing tools and user behavior tracking software, along with strong communication skills in English, will also be valuable.

A Senior Web Analyst at Docplanner plays a critical role in optimizing website performance. By analyzing user behavior and key website metrics, you will provide actionable insights to improve MQL generation and conversion rates. Your analyses can lead to informed decision-making in marketing strategies, enhancing user engagement, and ultimately improving the overall healthcare experience for patients and specialists.

In the role of Senior Web Analyst at Docplanner, you will utilize a range of tools to maximize website performance. Key tools include Google Analytics for tracking user interactions, VWO or Optimizely for A/B testing, and Hotjar for user behavior analysis. Additionally, you'll work with Looker Studio or Superset for dashboard creation, empowering you to translate complex data into understandable insights for the team.

The recruitment process for a Senior Web Analyst at Docplanner starts with a 30-minute interview with a Global Talent Partner, followed by a 60-minute interview with the Hiring Manager where your experience and leadership skills will be assessed. You will then participate in a Business Case exercise, preparing for a discussion with the Hiring team. Lastly, if successful, an offer will be extended, pending references.

When answering this question, highlight your specific experiences with Google Analytics, focusing on how you've used it to track website metrics, analyze user behavior, and derive actionable insights. Discuss specific projects where your analysis led to improved conversion rates or marketing strategies.

In your response, articulate your systematic approach to A/B testing, detailing the importance of formulating clear hypotheses and defining success metrics. Mention your preferred tools (like VWO or Google Optimize) and provide examples of tests you've run, along with results achieved.

Discuss your experience with tools like Looker, Tableau, or others to build meaningful dashboards. Explain your process in selecting metrics that align with business goals and how you ensure real-time data access for stakeholders to facilitate informed decision-making.

Explain your approach to prioritization by assessing website performance metrics to identify which sites or areas need immediate attention. Talk about your ability to balance ongoing analyses with one-off projects based on business objectives and impact.

Share a specific example that illustrates your ability to analyze data and present insights that led to meaningful changes. Focus on the problem identified, your analytical process, the recommendations made, and the outcome resulting from your insights.

Emphasize your communication skills and your experience working with various stakeholders, explaining how you ensure that technical insights are accessible to non-technical team members. Provide an example where collaboration led to successful project outcomes.

Address various pitfalls, like data misinterpretation, neglecting user segmentation, or ignoring data privacy. Highlight your strategies for mitigating these issues, such as using robust tracking methods, focusing on user-centered metrics, and maintaining compliance.

Discuss your methods for staying current, like following industry blogs, participating in webinars, and engaging with professional networks. Mention specific resources you recommend and how this continuous learning has helped you enhance your analytics skills.

When answering, outline your analytical process, detailing how you extract insights from tools like Hotjar or Clarity. Explain how you translate these insights into actionable decisions for website optimization and user engagement.

Provide your vision on how web analytics will evolve, especially in the healthcare sector, including advancements in personalization, predictive analytics, and the importance of user experience. Discuss how you believe these trends will shape the approach to data analysis in healthcare.