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Senior Sports Agent

Dulcedo Management began as a high-profile modeling agency and has since evolved into the largest multidisciplinary talent management group in Canada and a leading force in North America. With a steadfast commitment to excellence, our reach extends across all spheres of entertainment, from our offices in Montreal and Toronto to as well as remotely around the world. Our talented team of Agents and Account Managers work tirelessly to represent and manage the national and international careers of over 500 models, hundreds of Olympic and professional athletes, top-tier digital influencers, content creators, and streamers.


Dulcedo is, above all, a community of incredible individuals who ‘work hard but play harder.’ Our team is united, welcoming, and inclusive, with a company culture that remains a top priority for us. Proudly certified as a Great Place to Work for two years in a row, our mission is to continue empowering our employees by providing an environment where work feels motivating, fun, and, most importantly, meaningful.


The Opportunity

At Dulcedo, being a Sports Agent means you’re at the forefront of our athletes’ careers, actively seeking out and creating exciting new opportunities. Your mission is to build your own roster by connecting with athletes you truly want to work with, helping them unlock commercial revenue opportunities, and facilitating standout brand collaborations and partnerships. With the support of a talented team at Dulcedo, you’ll always bring your A-game, meaning you'll be closely guiding your athletes’ career journeys, staying on top of their progress, and constantly exploring new, innovative ways to elevate their success. Simply put, this role is all about blending talent management, negotiation skills, personal branding, and strategic vision to make amazing things happen.


We're looking for someone who’s passionate, outgoing, and driven by results, a people-person with a natural gift for negotiation. Ideally, you already have a strong network in the sports world and can effortlessly arrange intro meetings with top-tier professionals to showcase the incredible business opportunities Dulcedo can offer. Sounds like you? Keep reading and send us your full application! 


Scope of Work
  • Identify and sign key players in the sports, sports media + entertainment space that align with our agency’s standards
  • Act as a trusted advisor, helping your athletes amplify their visibility, expand their social media presence, and elevate their personal brands.
  • Consistently meet and exceed monthly sales, revenue, and retention KPIs by driving exceptional commercial opportunities.
  • Cultivate and grow existing revenue streams while always keeping an eye out for fresh, innovative possibilities.
  • Lead the negotiation and execution of sponsorships and brand partnerships, advocating fiercely for your athletes' best interests.
  • Develop tailored personal branding strategies and social media growth techniques across platforms to help your athletes thrive.
  • Play an active role in your athletes onboarding process to the Dulcedo family.
  • Work closely with other Dulcedo members on projects aimed at boosting your talents’ success and building unforgettable partnerships.
  • Attend industry events and athlete meetings outside of regular hours, building connections and staying ahead of trends.


Your Profile
  • 3-5 years of B2B prospecting and sales experience, with proven success in marketing, sponsorship, and events sales, ideally while managing athletes of your own or indirectly through PR and sports marketing on the brand side.
  • Previous experience working directly with athletes—whether through partnership execution, on-site game day support, brand activations, or talent servicing. Strong relationship-building skills with athletes are essential for this role.
  • Established connections within PR, sports media & marketing sectors on the brand side, aimed at building strategic partnerships to benefit talent rosters.
  • Strong awareness of the sport's industry landscape, including professional and amateur circuits, athlete branding, influencer sponsorship landscapes, and fan engagement trends.
  • Proven ability to identify rising and high-potential athletes, build meaningful relationships, and proactively create strategic opportunities to elevate their careers and public profiles.
  • Solid understanding of social media tools, platforms, algorithms, and analytics to enhance athlete visibility and drive growth.
  • Proficiency in red-lining contracts to protect and promote talent interests, ensuring favorable terms and clear agreements.
  • Capacity to navigate changing market conditions, tight deadlines, and shifting priorities with composure and flexibility.
  • Exceptional ability to build authentic connections and work effectively with a wide range of personalities.
  • Passion for the industry, with the ability to thrive in a demanding role that requires dedication, flexibility, and availability to communicate with athlete from everywhere during and outside regular office hours.
  • A business degree in Administration, Law (VERY strong asset!), Communications, or Marketing is preferred.


Perks!
  • At Dulcedo, we break the mold by offering Unlimited Vacation. Yep, you read that right. Allowing you to focus on making every day count rather than counting the days.
  • Explore numerous internal advancement opportunities in our rapidly growing company, where the sky's the limit!
  • Take advantage of our compensation structure which includes base salary + commission, amongst others, to reward our high-performing team members!
  • Minimal office attendance requirements (for those leaving nearby an office), giving you the freedom to adapt your schedule to changing circumstances and prioritize your personal well-being alongside your professional responsibilities.
  • Enjoy flexibility in your work schedule where what matters most to us is productivity, creativity, and delivering great results! 
  • Experience the fun of Freestyle Fridays, where we wrap up work at 2:00 PM ET every Friday.
  • Benefit from Comprehensive Insurance that covers dental, vision, and medical needs for you and your loved ones after just one month.
  • Experience the best of both worlds by embracing a dynamic startup environment within a company backed by over 15 years of experience, providing the stability and support of a well-established organization.


This job posting is for an existing vacancy and represents an immediate opportunity to join our team.

Average salary estimate

$95000 / YEARLY (est.)
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$70000K
$120000K

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What You Should Know About Senior Sports Agent, Dulcedo Management

Dulcedo Management, the largest multidisciplinary talent management group in Canada, is on the lookout for an engaging and motivated Senior Sports Agent to join our dynamic team in the United States. Here, you'll have the chance to be at the helm of our talented athletes’ careers, seeking out exciting opportunities and creating valuable connections in the sports world. Picture this: you’re curating your own roster of athletes, not just as a representative, but as a trusted advisor who helps them amplify their presence and boost their earnings. With a friendly and enthusiastic atmosphere at Dulcedo, you’ll collaborate closely with our talented agents while continuously innovating to elevate athletes’ success. Your role will involve everything from negotiating sponsorships and brand partnerships to crafting personal branding strategies that resonate with audiences. If you love building meaningful relationships and have a knack for negotiation, your experience in sports marketing, sponsorship, or athlete management will serve you well. Plus, the best part? At Dulcedo, we believe in work-life balance, which is why we offer perks like unlimited vacation and flexible scheduling, all while ensuring our team members feel valued and supported. Ready to dive into a role that celebrates hard work and high performance while making a tangible impact? We can’t wait to meet you!

Frequently Asked Questions (FAQs) for Senior Sports Agent Role at Dulcedo Management
What are the key responsibilities of a Senior Sports Agent at Dulcedo Management?

As a Senior Sports Agent at Dulcedo Management, your main responsibilities will include identifying and signing key athletes, acting as their trusted advisor, and creating lucrative partnerships and sponsorships. You’ll also be responsible for crafting tailored personal branding strategies and ensuring your athletes meet their monthly revenue and visibility goals, all while building lasting positive connections in the sports industry.

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What qualifications are needed to be a Senior Sports Agent with Dulcedo Management?

To excel as a Senior Sports Agent at Dulcedo Management, candidates generally require 3-5 years of B2B prospecting and sales experience, preferably in marketing, sponsorships, or events. Experience working directly with athletes and a solid understanding of their branding and visibility needs are also valuable. Candidates with a background in Administration, Law, Communications, or Marketing will find themselves better suited for this role.

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How does Dulcedo Management support its Senior Sports Agents?

Dulcedo Management is dedicated to nurturing its Senior Sports Agents with comprehensive support, including a collaborative team environment and resources for professional development. We offer a flexible work schedule, minimal office attendance requirements, and a compensation structure that rewards high performance through base salary and commission incentives, ensuring our agents can thrive both professionally and personally.

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What kind of work environment can a Senior Sports Agent expect at Dulcedo Management?

The work environment at Dulcedo Management is inclusive, supportive, and driven by a shared passion for excellence. As a Senior Sports Agent, you will be part of a vibrant community that encourages personal growth, creativity, and team collaboration, allowing you to bring your best ideas to the table. Plus, with perks like Unlimited Vacation and Freestyle Fridays, we prioritize a healthy work-life balance.

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What makes Dulcedo Management a standout option for aspiring Senior Sports Agents?

Dulcedo Management stands out as a top choice for aspiring Senior Sports Agents due to its impressive industry presence, focus on employee empowerment, and commitment to fostering a motivating workplace culture. With numerous opportunities for advancement and the stability of over 15 years in the business, Dulcedo provides a unique environment where hard work is celebrated, and career growth is actively supported.

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Common Interview Questions for Senior Sports Agent
Can you describe your experience working directly with athletes?

In your response, emphasize specific instances where you've built relationships with athletes, supported them through sponsorships, or helped in brand activations. Use quantitative metrics if possible, showcasing how your involvement led to successful outcomes for the athletes, further illustrating your role in elevating their careers.

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How do you identify potential partnership opportunities for athletes?

When answering this question, highlight your analytical skills and the methods you use to research and assess potential partnerships. Discuss your experience in networking within the sports industry and how you leverage social media analytics or industry trends to identify areas of growth and collaboration for athletes.

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What strategies do you implement for athlete branding?

Discuss specific branding strategies you’ve devised, focusing on how you've helped athletes define their personal brand and increase their visibility. Include examples of tailored campaigns, social media initiatives, and your understanding of audience engagement that have had a measurable impact on athletes' success.

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How do you stay updated on trends within the sports industry?

Explain your approach to ongoing education in the sports field, such as attending conferences, following industry news, and networking with peers. Mention relevant publications or communities you engage with to stay informed on emerging trends that could benefit your athletes uniquely.

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Describe a challenging negotiation experience you’ve encountered with sponsors.

Share a specific instance and outline the strategies you employed to navigate the negotiation process. Focus on your ability to advocate for your athlete while ensuring a mutually beneficial agreement. Highlight any lessons learned that helped you grow as a negotiator in sports partnerships.

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What motivates you as a Senior Sports Agent?

Reflect on your passion for the sports industry and your commitment to seeing athletes succeed. Share personal anecdotes or values that drive you to achieve exceptional results, highlighting how these align with Dulcedo Management’s mission and culture.

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How do you manage your workload and prioritize tasks effectively?

Discuss your time management strategies, such as using specific tools or methodologies to organize your tasks efficiently. Provide examples demonstrating how you effectively balance relationship-building activities, negotiation responsibilities, and administrative duties while consistently meeting deadlines.

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Can you give an example of a successful athlete you've helped?

Be specific about an athlete you've worked with, detailing the strategies you implemented to enhance their personal brand, revenue opportunities, or career trajectory. Quantify the success wherever possible, such as increased sponsorship deals or enhanced social media following, showcasing your tangible impact as a Senior Sports Agent.

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How do you handle conflicts between sponsors and athletes?

In your response, describe your conflict resolution skills and approaches to facilitate discussions between both parties. Emphasize your proactive communication style and ability to empathize with each side, ensuring resolutions are in the best interests of your athlete while adhering to professional integrity.

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Why do you want to work for Dulcedo Management as a Senior Sports Agent?

Share your enthusiasm for Dulcedo Management's unique culture, mission, and values. Discuss your alignment with the agency’s commitment to excellence in talent management and how you believe your skills and experiences can contribute to enhancing the agency's reputation and supporting its talented roster of athletes.

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Dulcedo Management is a progressive talent management firm specializing in fashion, digital, sports and entertainment representation. Dulcedo has encouraged out-of-the-box thinking by embracing innovative initiatives and over time, transformed int...

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DATE POSTED
April 11, 2025

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