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Director - Public Relations

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

What is The Role

Elastic is seeking a senior B2B tech PR professional to join its Global Communications team to lead US PR. The successful candidate will play an important role in elevating Elastic's brand awareness and affinity with our customers, partners and investors. Ideally, this person is located in or near San Francisco, California. 

As a savvy PR pro, you will proactively collaborate with the marketing and solution teams, in addition to the US Public Sector leadership to identify and prioritize communications needs. Your focus will be to build and nurture a strong US PR program to drive interest from media in Elastic and our technology.

What You Will Be Doing

This leadership role requires an individual who can work collaboratively with cross-functional teams, demonstrate strategic thinking, and communicate effectively at all levels of the organization and externally.

The right candidate is exceptional at media relations and storytelling and will possess notable writing skills, strong program management abilities, and the ability to craft integrated communication strategies to drive business results.

You are well-connected with tech and business journalists and can develop cut-through news stories to help frame conversations with relevant media resulting in meaningful coverage in business and industry publications.

In addition, you are passionate about working with internal stakeholders across functions and geographies to ensure alignment within a global marketing team. This position reports to the Senior Director, Global PR.

What you'll bring:

  • A desire and ability to work in a complex and dynamic matrix environment.
  • A commitment to building a one-team spirit to ensure a unified approach to our global communications.
  • Critical thinking skills and a strategic and empathetic leadership style while prepared to learn and grow in a team of communications professionals.
  • A strong executive presence and experience establishing positive relationships at all levels of the organization.
  • Experience in international communications leadership, preferably at a high-growth enterprise technology company and/or an agency (10+ years).

If being part of a passionate and motivated team to build brand awareness through PR is appealing, please apply.


Compensation for this role is in the form of base salary.  This role does not have a variable compensation component.  

The typical starting salary range for new hires in this role is listed below.  In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below. 

These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.  

An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.

Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program.  Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.

The typical starting salary range for this role is:
$160,300$253,600 USD
The typical starting salary range for this role in the select locations listed above is:
$192,300$304,200 USD

Additional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

  • Competitive pay based on the work you do here and not your previous salary
  • Health coverage for you and your family in many locations
  • Ability to craft your calendar with flexible locations and schedules for many roles
  • Generous number of vacation days each year
  • Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
  • Up to 40 hours each year to use toward volunteer projects you love
  • Embracing parenthood with minimum of 16 weeks of parental leave

Different people approach problems differently. We need that. Elastic is an equal opportunity/affirmative action employer committed to diversity, equity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster)

Elasticsearch develops and distributes encryption software and technology that is subject to U.S. export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Russia, Syria, the Crimea Region of Ukraine, the Donetsk People’s Republic (“DNR”), and the Luhansk People’s Republic (“LNR”). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.

Please see here for our Privacy Statement.

Average salary estimate

$206950 / YEARLY (est.)
min
max
$160300K
$253600K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director - Public Relations, Elastic

Elastic, the Search AI Company based in San Francisco, is on the lookout for a talented Director of Public Relations to join our dynamic Global Communications team. We're all about transforming the way organizations leverage their data, using our powerful AI-driven Search platform that over half of the Fortune 500 companies trust. In your role as Director of Public Relations, you'll help boost brand awareness and strengthen relationships with our customers, partners, and investors. Your days will be spent collaborating closely with various teams, crafting compelling stories that capture the essence of what we do at Elastic. As a seasoned PR professional, you’ll utilize your extensive contacts in the tech and business media to generate impactful coverage. You’ll be responsible for leading our US PR strategy and ensuring that our communications align seamlessly with our overall marketing initiatives. If you thrive in a collaborative and dynamic environment and have a knack for storytelling, we'd love for you to bring your expertise to our team. This role isn't just about managing programs; it's about thinking strategically, fostering connections, and making sure our narrative gets heard loud and clear in a fast-paced industry. With a salary range of $160,300 to $253,600, and a generous total rewards package, including flexible working arrangements, this is your chance to make a real impact at Elastic.

Frequently Asked Questions (FAQs) for Director - Public Relations Role at Elastic
What are the responsibilities of the Director of Public Relations at Elastic?

As the Director of Public Relations at Elastic, you'll be in charge of shaping and implementing our US PR strategy. Your primary responsibilities will include elevating our brand visibility, engaging with tech and business journalists, crafting impactful press releases, and collaborating with internal teams to align communications. You'll also support the development of integrated communications strategies while nurturing relationships within the media landscape to drive positive coverage for Elastic.

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What qualifications are needed for the Director of Public Relations position at Elastic?

To excel as the Director of Public Relations at Elastic, you should bring over 10 years of experience in B2B tech PR, ideally with a background in high-growth enterprise technology companies or agencies. Moreover, a strong command over media relations and storytelling, along with proven program management skills, is essential. Critical thinking abilities, a strategic mindset, and a passion for fostering teamwork across a diverse set of stakeholders are also vital for success in this role.

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What skills should candidates possess for the Director of Public Relations role at Elastic?

Candidates for the Director of Public Relations at Elastic should possess exceptional writing and communication skills, a solid understanding of PR strategies, and the ability to think strategically. Strong executive presence, adaptability in dynamic environments, and a deep understanding of the tech industry are crucial. Additionally, experience engaging with cross-functional teams and a commitment to building collaborative relationships will greatly benefit prospective candidates.

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What is the typical salary for a Director of Public Relations at Elastic?

The typical salary range for a Director of Public Relations at Elastic is between $160,300 and $253,600, depending on various factors such as experience and geographical location. In certain high-demand areas like San Francisco, this range may extend from $192,300 to $304,200. Beyond base salary, the total rewards package includes benefits that emphasize employee well-being and professional development.

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What can potential candidates expect in terms of work culture at Elastic?

At Elastic, we embrace a culture that values diversity and innovation, fostering a collaborative environment that empowers employees. As a distributed company, we combine great work with a great life, offering flexibility in schedules and locations. We’re passionate about creating an inclusive workplace where unique perspectives are celebrated, and everyone can contribute to our mission of connecting people with the power of their data.

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Common Interview Questions for Director - Public Relations
What strategies would you implement as the Director of Public Relations at Elastic?

In preparing for this question, think about multi-faceted PR strategies that align with Elastic's business goals. Discuss your experience in media relations, leveraging data analytics for targeted outreach, and how you'd use storytelling to create a narrative that resonates with the audience and showcases Elastic's capabilities.

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How would you handle a PR crisis at Elastic?

For this question, outline a systematic approach you would follow during a PR crisis. Emphasize the importance of transparency, timely communication, and collaboration with internal teams. Mention your ability to craft appropriate messaging and employ social listening strategies to determine public sentiment.

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What makes a compelling press release in your opinion?

A compelling press release captures attention from the very first line. Highlight the importance of a clear, catchy headline, the inclusion of relevant data and quotes, and crafting a narrative that is not only informative but engaging. Discuss how you always tailor releases to fit the target media outlets’ audiences.

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How do you maintain relationships with media contacts?

To maintain media relationships, it’s crucial to offer value through thoughtful communication. Discuss how you would regularly provide them with valuable information, invite them to company events, and follow up on stories to demonstrate your interest in their work, fostering a trust-based relationship.

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How would you prioritize communications needs at Elastic?

Discuss how you’d assess the company’s objectives and align PR initiatives accordingly. Share your experience in evaluating media opportunities, understanding different stakeholders' needs, and balancing short-term deliverables against long-term communications strategies.

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What role does storytelling play in public relations?

Articulate how storytelling is fundamental in PR as it helps shape a brand's identity and connects on an emotional level with audiences. Provide examples of how you’ve successfully used storytelling to engage and inform diverse stakeholders in previous roles.

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Can you give an example of a successful PR campaign you led?

Prepare a specific campaign example that highlights your strategic thinking, execution, and measurable results. Be sure to discuss the objectives, your approach, how you engaged with media, and the campaign's impact on brand perception or engagement.

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How do you measure the success of PR initiatives?

For this question, explain the various metrics you use, such as media coverage, audience reach, sentiment analysis, and engagement rates. Discuss how you align these metrics with the company’s key performance indicators to demonstrate PR's impact on overall business goals.

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Why do you want to work at Elastic as the Director of Public Relations?

Share your passion for Elastic and its mission. Emphasize your alignment with the company values, your excitement about the company’s innovative technology, and how you believe your skills can contribute to amplifying its message in the tech landscape.

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How do you ensure alignment in a global communications strategy?

Discuss the importance of communication and collaboration across teams and regions. Share your approach to facilitating consistent messaging, understanding cultural nuances, and adapting strategies to different markets while preserving Elastic's core brand values.

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We help people around the world do great things with their data. Our products are extending what's possible with data, and deliver on the promise that good things come from connecting the dots.

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DATE POSTED
April 12, 2025

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