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Marketing Specialist

Empatica

Empatica is a full-stack digital healthcare company and a pioneer in digital biomarker development and continuous patient monitoring driven by AI. Our platform consists of medical-grade smartwatches, software, and physiological and behavioral digital biomarkers. Together they enable the continuous remote monitoring of human health across a range of conditions, through clinical-quality digital measurements.

If you are looking to join a fast-paced growth environment and do meaningful work that can make a true impact in the world, then keep reading. 

About the role

We’re searching for a passionate and talented Marketing Specialist to join our Marketing team in Milan. You will get the chance to drive real impact while enhancing your skillset in a versatile role, and help shape the narrative behind our brand and products across all our verticals and in a global market.


This is an individual contributor role that reports to the Director of Marketing.


As a Marketing Specialist, you will:

  • Own the project management of events and conferences that Empatica is attending while supporting the Director of Marketing with PR and field marketing activities
  • Be responsible for Empatica’s global social media presence, by producing, curating, and tailoring content across Twitter, Linkedin, Facebook, and Instagram
  • Liaise with our data team, and external collaborators, to collect and review initiatives that can be turned into messaging and marketing content
  • Support the team in the ideation, creation, and publishing of content in various formats, in line with our content strategy
  • Coordinate with other teams to ensure any operations tasks that require the use of internal tools and resources are executed and followed through
  • Conduct market research and analyze trends to identify new marketing opportunities
  • Produce reporting on KPIs 

Some important details:

  • Empatica operates in an international environment with offices in Europe, the US, and Korea. All work is conducted in English.
  • We are operating a hybrid model where our employees choose whether to work from home or come to the office.

You are the ideal person for this role if you have:

  • A degree in Business, Marketing, or a relevant field
  • At least 5 years of experience in Marketing, preferably including content and B2B
  • Excellent written/verbal communication skills in English at a native level (Italian is not required)
  • Strong prioritization, organization, and project management skills
  • Previous experience in writing content (short and/or long form)
  • Previous knowledge and experience in using various marketing tools such as Agorapulse, Sprout Social, social media platforms, Google Analytics, CRM systems (e.g. Salesforce), and content management systems
  • A solid knowledge of the marketing funnel and the purpose of various channels
  • Strong analytical skills and an ability to derive insights you can apply to your work
  • An eye for detail
  • A hunger for learning and trying new things
  • A passion for Empatica’s products and mission (and Science!)
  • Resilience, a get-things-done attitude, and an innate desire to do great work

Nice-to-haves:

  • Experience working with events management and field marketing
  • Experience with SEO

Life at Empatica

You will join a fast-growing, international, and diverse team of 110+ talented people who care passionately about what we do and the difference we are making in the world. You’ll get the opportunity to work directly with colleagues across all levels of the organization, no matter their seniority, and learn from the people that built the business and our products.


If you jump on board, we can guarantee it won't be an easy ride, but it will be one of the most rewarding experiences in your career, one that will allow you to learn a lot, have true ownership of your work, and test your whole skillset on multiple projects which are helping thousands of people worldwide.

Read our blog post and find out some reasons why we love working at Empatica.

Inclusion & Diversity

At Empatica we embrace diversity and inclusion. We have colleagues from 28 different countries, while more than 50% of our team is women (double the tech average!) We believe this makes Empatica a more exciting and stimulating place to work, and brings different points of view to the table while fostering a spirit of communication, collaboration, and care, where everyone’s opinion and thoughts matter.

  • 🧠 Multiple opportunities to be challenged and step up your career in a fast-growth company in one of the hottest areas of tech
  • 💰 Competitive salary
  • 📈 Employee stock options - we want everyone who joins us to own part of the company and our success
  • 🏖️ We have offices in Milan City Center and Downtown Boston. And every summer, we hold an amazing beach retreat in Sardinia, Italy
  • 🏥 Health Insurance
  • 🏋️‍♀️ Gympass membership with access to gyms, online classes, personal training sessions, and nutrition plans
  • 😌 Membership for mental health and wellness platforms
  • 🥗 Free healthy lunch every day
  • 🤓 Free Kindle and books
  • 🕰️ Flexible working hours
  • 🧑‍🎓 Personal learning and development budget
  • 🍪 Free cookies, if you deserve them
  • 👀 Much more…
Empatica Glassdoor Company Review
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CEO of Empatica
Empatica CEO photo
Matteo Lai
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Average salary estimate

$75000 / YEARLY (est.)
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$90000K

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What You Should Know About Marketing Specialist, Empatica

Join Empatica as a Marketing Specialist and be part of a pioneering force in digital healthcare! Based in a vibrant environment, you’ll collaborate with a dynamic Marketing team focused on making a difference in patient monitoring through AI-driven solutions. In this role, your contributions will drive real impact, shaping how we communicate our innovative products across global markets. You’ll be the mastermind behind managing events and conferences we attend, with direct support from our Director of Marketing in PR and field marketing initiatives. Your creative spirit will shine as you craft and tailor engaging content for our social media presence across platforms like Twitter, LinkedIn, Facebook, and Instagram. Furthermore, by collaborating with our data and external partners, you’ll transform insights into compelling messaging. With responsibilities including coordinating operational tasks and conducting market analysis, your organizational prowess will light the path to identifying new marketing opportunities. We’re looking for someone who not only has a degree in Business or Marketing but also possesses a passion for learning and a drive to excel. If you thrive in a hybrid work environment and want to be part of an international team that values diversity and collaboration, Empatica is the place for you! Join us and embark on a rewarding journey where your marketing expertise can make a meaningful difference in healthcare.

Frequently Asked Questions (FAQs) for Marketing Specialist Role at Empatica
What are the main responsibilities of a Marketing Specialist at Empatica?

As a Marketing Specialist at Empatica, you will be responsible for project management of events, enhancing our global social media strategy, and collaborating with teams to produce engaging content. You’ll also analyze market trends to identify opportunities and support the team in various marketing initiatives, making your role essential in driving our brand forward.

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What qualifications are required for the Marketing Specialist position at Empatica?

Empatica requires candidates for the Marketing Specialist role to have a degree in Business, Marketing, or a related field, along with at least 5 years of marketing experience. Strong communication skills in English, project management capabilities, and proficiency in marketing tools such as Google Analytics and CRM systems are also essential.

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Can you explain the work culture and values at Empatica for the Marketing Specialist role?

The work culture at Empatica is fast-paced, inclusive, and collaborative. We value diversity with team members from 28 different countries and a strong emphasis on women in tech. As a Marketing Specialist, you’ll find a supportive atmosphere that encourages learning, career growth, and meaningful contributions to healthcare innovation.

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How does Empatica support the professional development of its Marketing Specialists?

Empatica is committed to the professional development of its Marketing Specialists by providing a personal learning and development budget, flexible working hours, and opportunities to work on various impactful projects. This enables you to enhance your skills while contributing to our mission in the healthcare sector.

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What is the significance of social media in the role of Marketing Specialist at Empatica?

Social media plays a crucial role for the Marketing Specialist at Empatica. You’ll be managing our global presence across platforms, creating tailored content to engage audiences, and ultimately drive awareness and understanding of our groundbreaking healthcare solutions. This responsibility is vital in reinforcing our brand’s voice and outreach.

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Common Interview Questions for Marketing Specialist
What strategies would you use to manage social media content for Empatica?

Effective strategies for managing Empatica's social media content include developing a content calendar, engaging with followers, and analyzing performance metrics regularly. It’s important to tailor content to resonate with each platform’s audience while maintaining consistent messaging across channels.

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How would you approach project management for an event at Empatica?

To manage an event at Empatica, I would begin by outlining clear objectives, establishing timelines, and coordinating with all relevant teams. I would ensure consistent communication and use project management tools to track progress, leading to a successful and impactful event.

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Can you tell us about your experience with market research and how you would apply it at Empatica?

In previous roles, I have conducted market research by analyzing industry trends, competitor strategies, and customer feedback. I would apply these skills at Empatica by identifying new opportunities and crafting data-driven marketing strategies that align with our goals.

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Describe a time when you had to create compelling content. What was your process?

In my last position, I created a marketing campaign that required various content forms. My process involved thorough research, audience analysis, brainstorming ideas, drafting, and refining content based on feedback, ensuring it resonated with our audience while meeting business goals.

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What tools are you familiar with in marketing, and how would they benefit your role at Empatica?

I am familiar with various marketing tools such as Google Analytics, Agorapulse, and CRM systems like Salesforce. These tools will benefit my role at Empatica by providing insights into audience engagement, facilitating effective campaign management, and enhancing reporting capabilities for KPIs.

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How would you handle conflicting deadlines while working on multiple projects?

To manage conflicting deadlines, I would prioritize tasks based on urgency and impact. Utilizing project management tools to track progress, communicating with stakeholders, and adapting workflows will help me stay organized and ensure projects are completed on time.

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What do you believe is the most important aspect of content strategy?

The most important aspect of content strategy is understanding your audience. Crafting content that addresses their needs and interests while being consistent in voice and message is crucial for building engagement and credibility.

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Why do you want to work as a Marketing Specialist at Empatica?

I want to work as a Marketing Specialist at Empatica because of the company’s innovative approach to healthcare and my passion for using marketing to drive meaningful change. I’m excited about the opportunity to contribute to projects that positively impact lives.

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How do you stay updated with the latest marketing trends?

I stay updated with marketing trends by following industry blogs, attending webinars, and networking with professionals. This continuous learning helps me adapt my strategies and make informed decisions in my marketing efforts.

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Can you describe your experience with event management in a marketing capacity?

In my previous role, I was responsible for planning and executing several marketing events. This included coordinating logistics, collaborating with vendors, and ensuring alignment with marketing goals, which taught me valuable lessons in organization and cross-team collaboration.

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Full-time, hybrid
DATE POSTED
April 2, 2025

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