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VP of Marketing

About Us

Endear is the leading CRM for omnichannel brands, helping global retail teams drive more revenue for their companies across in-store and online channels. Today, thousands of retail salespeople count on Endear to connect with customers at scale without compromising on personalization. Through a combination of segmentation, data analytics, and AI, Endear empowers the only remaining category of salespeople who have never been given the power of a CRM to increase their value and gain recognition for their work.

Launched in 2019, Endear stands out in the market for its modern SaaS approach to clienteling, and has proven that retail tech can be simple to deploy and easy to use, ensuring brands like Gorjana, Glossier, Frame and Allbirds see success from day one.

The Opportunity

As VP of marketing, you’ll have the opportunity to take an incredible product and share it with the world. You’ll take on leading a small but mighty team that is eager to follow your guidance on how we can rapidly improve demand generation, brand recognition, and overall market penetration in order to engage and convert the world’s leading retail brands. You'll apply your tenured history in SaaS to build the right comprehensive strategy and team for Endear’s unique offering and ICP. With a focus on honing our top-of-funnel capabilities, you know how to draw attention to what makes us special. You’ll be deeply involved in our overall funnel dynamics and guide both forecast and budget based on executive leadership’s overall growth goals, with a strong emphasis on data-driven decision making and measurable results.

The ideal candidate will be both strategic and hands-on, able to think big while executing on day-to-day priorities. You should be comfortable operating in a fast-paced, sometimes ambiguous environment, and have conviction around the power of marketing to make amazing products shine even brighter.

If you're excited about leading marketing at a high-growth SaaS company and want to make a significant impact, we'd love to hear from you.

What We're Looking For

  • You have a rich career (8+ years) of marketing experience with 3+ years in senior roles at b2b SaaS companies. You understand the most important growth channels and relevant benchmarks but also know that one playbook doesn’t fit every company.
  • You’re willing to get your hands dirty and take on a player-coach mentality; we’re still a small team and we are looking for someone who’s willing to tackle challenges directly along with directing the team.
  • Track record of scaling marketing orgs from early-stage to growth phase. You’ve done this before and are excited for a new challenge.
  • You’re passionate about the numbers and leveraging data to iterate quickly. You’re eager to test out new ideas and find quick wins to keep things moving forward.
  • You’ve worked at a company with fewer than 20 people and have experience building and managing high-performing teams of 5-15 people; early career in top-of-funnel growth a plus
  • Well-versed in Hubspot; generally nerdy about how software can give us an edge over everyone else
  • You are excited about remote work opportunities. You thrive under the flexibility afforded by work-from-home and embrace empowering your team to work independently
  • You are a curious person. We want people that can see challenges coming and are eager to find novel solutions.

What You'll Do

  • Develop and execute a comprehensive marketing strategy aligned with our growth targets and product roadmap
  • Lead and grow a high-performing marketing team across demand generation, content, product, and lifecycle marketing.
  • Own our marketing budget and metrics, with a focus on pipeline generation and ROI
  • Continue to hone our brand voice and positioning in the market, differentiating us from competitors
  • Work closely with cross-functional teams, including sales, product, and customer success to ensure alignment across company objectives
  • Drive thought leadership through content strategy and market education
  • Present regularly to leadership and company at large on marketing org’s performance across KPI’s and org’s impact on company’s overall success

  • Great compensation package with stock options and 401(k) access
  • Healthcare package including dental and vision
  • Stipend for co-working space or home office equipment
  • Flexible time off with unlimited vacation days

Why Endear?

Join a company of people who embrace doing things differently — retail is a huge market with very few tech products to choose from, especially that influence sales, so we think we have the opportunity to build a big business, but we believe in building a real business too. Since inception, we have brought the company to profitability on numerous occasions. We make measured, high-conviction decisions at every milestone to ensure that we exist for the next 5+ years while realizing our massive potential.

What You Should Know About VP of Marketing, Endear

As the VP of Marketing at Endear, you’ll be at the helm of innovative marketing strategies that connect omnichannel retail brands with customers in groundbreaking ways. Endear, recognized as the leading CRM for omnichannel brands, empowers retail sales teams with vital tools that boost their revenue while maintaining a high level of personalization. Your role will involve guiding a dedicated team to ramp up demand generation and enhance brand recognition leveraging your extensive background in SaaS. You’ll be hands-on in developing strategies that resonate with our ideal customer profile while refining top-of-funnel marketing efforts that spotlight what makes Endear a game-changer in the retail tech space. With your expertise, you'll oversee budget and forecast decisions, prioritizing data-driven approaches for measurable outcomes. We're looking for someone who thrives in a fast-paced atmosphere and can translate their marketing acumen into actionable initiatives. You'll be able to utilize your rich experience—having scaled early-stage companies and worked with tight-knit teams—to ensure we meet ambitious growth objectives. Joining Endear means becoming part of a company that celebrates creativity and innovation, and you’ll have the opportunity to shape the future of how our customers interact with our platform. If you're passionate about marketing and ready to make a significant impact in a high-growth environment, we can’t wait to hear from you!

Frequently Asked Questions (FAQs) for VP of Marketing Role at Endear
What are the responsibilities of the VP of Marketing at Endear?

As the VP of Marketing at Endear, your primary responsibilities include developing and executing comprehensive marketing strategies aligned with growth targets, managing a high-performing marketing team, overseeing the marketing budget, and refining the brand's voice. You'll collaborate with cross-functional teams to ensure alignment across objectives while driving thought leadership through market education and content strategy.

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What qualifications are needed for the VP of Marketing role at Endear?

Candidates for the VP of Marketing position at Endear should have over 8 years of marketing experience, with at least 3 years in senior roles within B2B SaaS companies. A proven track record in scaling marketing organizations from early-stage to growth phase and a player-coach mentality are also crucial. Familiarity with Hubspot and experience managing teams of 5-15 are highly desirable.

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How does the VP of Marketing at Endear contribute to team dynamics?

In your role as the VP of Marketing at Endear, your contributions will significantly impact team dynamics by leading through innovation, fostering a collaborative environment, and providing mentorship. You'll inspire your team to tackle challenges directly and encourage creativity in developing marketing strategies that resonate with clients, while also maintaining a strong focus on data-driven results.

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What is the expected impact of the VP of Marketing on Endear's growth?

The VP of Marketing at Endear is expected to drive significant impact on the company's growth through strategic demand generation, improved brand positioning, and enhanced market penetration. By aligning marketing efforts with sales and product goals, you'll help to ensure that the marketing organization meets key performance indicators critical to Endear's overall success.

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What kind of company culture can the VP of Marketing at Endear expect?

Endear prides itself on a culture that embraces innovation and a flexible approach to work. As VP of Marketing, you’ll find an environment that appreciates creativity, encourages open communication, and values the contributions of every team member. The company supports remote work opportunities and believes in empowering individuals to thrive both independently and as part of a collaborative unit.

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Common Interview Questions for VP of Marketing
What strategies would you implement as the VP of Marketing at Endear?

In answering this question, highlight your ability to create targeted marketing strategies focused on demand generation and brand differentiation. Discuss how you would identify key growth channels and measure the efficacy of your initiatives through clear metrics.

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How do you ensure alignment between marketing and sales teams?

To address this, explain your approach to building strong relationships with sales teams, including regular communication, joint goal-setting sessions, and collaborative campaigns to ensure that both teams work towards shared objectives.

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Can you provide an example of how you've scaled a marketing organization?

When responding, narrate a specific example showcasing your leadership in growing a marketing team through key hiring decisions, training and development, and establishing clear operational processes that facilitated smooth scaling and effective execution.

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How do you leverage data in your marketing decisions?

In your response, emphasize the importance of data analysis in shaping marketing campaigns, optimizing resource allocation, and improving customer engagement. Share an example of successful data-driven decision-making leading to measurable results.

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What do you believe is the most critical focus for marketing in a high-growth SaaS company?

Discuss the necessity of prioritizing customer experience and engagement at every touchpoint. Highlight the value of understanding customer data to create personalized marketing strategies that resonate with target audiences.

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How would you differentiate Endear from competitors in your marketing strategy?

Explain how you would identify Endear's unique value propositions and present them effectively in your marketing communications while emphasizing the brand story and customer success stories that resonate with potential clients.

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What role does content play in your marketing strategy?

Content is essential for building brand authority and engaging customers. Discuss how you would develop a content strategy that educates the market, showcases industry thought leadership, and drives traffic to the sales funnel.

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How do you approach budgeting for your marketing initiatives?

Describe your strategic approach to budgeting, emphasizing the importance of aligning the budget with organizational growth goals and using historical data and market research to inform decisions on where to allocate resources for the best ROI.

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What would you identify as the key metrics to track in this role?

Discuss critical metrics such as customer acquisition cost, lifetime value of customers, marketing pipeline generation, and conversion rates. Highlight how each metric informs your decisions and influences strategy adjustments.

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How do you motivate your marketing team?

Explain your commitment to fostering a supportive environment where team members feel valued and are encouraged to share ideas. Highlight strategies like recognition programs, opportunities for professional development, and clear paths for career advancement.

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Endear gives associates the resources they need to proactively reach out to customers over e-mail and text. The company transforms the store associates into digital marketers with clienteling tools that empower them to engage customers across cha...

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Full-time, remote
DATE POSTED
January 9, 2025

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