Job details

VP of Marketing

About Us

Endear is the leading CRM for omnichannel brands, helping global retail teams drive more revenue for their companies across in-store and online channels. Today, thousands of retail salespeople count on Endear to connect with customers at scale without compromising on personalization. Through a combination of segmentation, data analytics, and AI, Endear empowers the only remaining category of salespeople who have never been given the power of a CRM to increase their value and gain recognition for their work.

Launched in 2019, Endear stands out in the market for its modern SaaS approach to clienteling, and has proven that retail tech can be simple to deploy and easy to use, ensuring brands like Gorjana, Glossier, Frame and Allbirds see success from day one.

The Opportunity

As VP of marketing, you’ll have the opportunity to take an incredible product and share it with the world. You’ll take on leading a small but mighty team that is eager to follow your guidance on how we can rapidly improve demand generation, brand recognition, and overall market penetration in order to engage and convert the world’s leading retail brands. You'll apply your tenured history in SaaS to build the right comprehensive strategy and team for Endear’s unique offering and ICP. With a focus on honing our top-of-funnel capabilities, you know how to draw attention to what makes us special. You’ll be deeply involved in our overall funnel dynamics and guide both forecast and budget based on executive leadership’s overall growth goals, with a strong emphasis on data-driven decision making and measurable results.

The ideal candidate will be both strategic and hands-on, able to think big while executing on day-to-day priorities. You should be comfortable operating in a fast-paced, sometimes ambiguous environment, and have conviction around the power of marketing to make amazing products shine even brighter.

If you're excited about leading marketing at a high-growth SaaS company and want to make a significant impact, we'd love to hear from you.

What We're Looking For

You have a rich career (8+ years) of marketing experience with 3+ years in senior roles at b2b SaaS companies. You understand the most important growth channels and relevant benchmarks but also know that one playbook doesn’t fit every company.
You’re willing to get your hands dirty and take on a player-coach mentality; we’re still a small team and we are looking for someone who’s willing to tackle challenges directly along with directing the team.
Track record of scaling marketing orgs from early-stage to growth phase. You’ve done this before and are excited for a new challenge.
You’re passionate about the numbers and leveraging data to iterate quickly. You’re eager to test out new ideas and find quick wins to keep things moving forward.
You’ve worked at a company with fewer than 20 people and have experience building and managing high-performing teams of 5-15 people; early career in top-of-funnel growth a plus
Well-versed in Hubspot; generally nerdy about how software can give us an edge over everyone else
You are excited about remote work opportunities. You thrive under the flexibility afforded by work-from-home and embrace empowering your team to work independently
You are a curious person. We want people that can see challenges coming and are eager to find novel solutions.

What You'll Do

Develop and execute a comprehensive marketing strategy aligned with our growth targets and product roadmap
Lead and grow a high-performing marketing team across demand generation, content, product, and lifecycle marketing.
Own our marketing budget and metrics, with a focus on pipeline generation and ROI
Continue to hone our brand voice and positioning in the market, differentiating us from competitors
Work closely with cross-functional teams, including sales, product, and customer success to ensure alignment across company objectives
Drive thought leadership through content strategy and market education
Present regularly to leadership and company at large on marketing org’s performance across KPI’s and org’s impact on company’s overall success

Great compensation package with stock options and 401(k) access
Healthcare package including dental and vision
Stipend for co-working space or home office equipment
Flexible time off with unlimited vacation days

Why Endear?

Join a company of people who embrace doing things differently — retail is a huge market with very few tech products to choose from, especially that influence sales, so we think we have the opportunity to build a big business, but we believe in building a real business too. Since inception, we have brought the company to profitability on numerous occasions. We make measured, high-conviction decisions at every milestone to ensure that we exist for the next 5+ years while realizing our massive potential.

What You Should Know About VP of Marketing, Endear

As the VP of Marketing at Endear, you’ll be at the helm of innovative marketing strategies that connect omnichannel retail brands with customers in groundbreaking ways. Endear, recognized as the leading CRM for omnichannel brands, empowers retail sales teams with vital tools that boost their revenue while maintaining a high level of personalization. Your role will involve guiding a dedicated team to ramp up demand generation and enhance brand recognition leveraging your extensive background in SaaS. You’ll be hands-on in developing strategies that resonate with our ideal customer profile while refining top-of-funnel marketing efforts that spotlight what makes Endear a game-changer in the retail tech space. With your expertise, you'll oversee budget and forecast decisions, prioritizing data-driven approaches for measurable outcomes. We're looking for someone who thrives in a fast-paced atmosphere and can translate their marketing acumen into actionable initiatives. You'll be able to utilize your rich experience—having scaled early-stage companies and worked with tight-knit teams—to ensure we meet ambitious growth objectives. Joining Endear means becoming part of a company that celebrates creativity and innovation, and you’ll have the opportunity to shape the future of how our customers interact with our platform. If you're passionate about marketing and ready to make a significant impact in a high-growth environment, we can’t wait to hear from you!

Frequently Asked Questions (FAQs) for VP of Marketing Role at Endear

What are the responsibilities of the VP of Marketing at Endear?

As the VP of Marketing at Endear, your primary responsibilities include developing and executing comprehensive marketing strategies aligned with growth targets, managing a high-performing marketing team, overseeing the marketing budget, and refining the brand's voice. You'll collaborate with cross-functional teams to ensure alignment across objectives while driving thought leadership through market education and content strategy.