Marketing Senior Associate, Paid Media (Hybrid)

As a Marketing Senior Associate, Paid Media at Enova, you will lead strategies in programmatic channels, manage monthly budgets, and optimize daily performance to meet brand and business goals. Collaboration with cross-functional teams is key, focusing on cohesive messaging, performance analysis, and enhancing customer journeys through A/B testing and optimization of landing pages.

Candidates for the Marketing Senior Associate, Paid Media role at Enova should have a Bachelor’s degree in Marketing, Business, or Finance, along with 7-10 years of experience in both offline and online paid media management. Strong analytical skills, attention to detail, and excellent communication abilities are essential to succeed in this dynamic environment.

Enova fosters a culture of growth and development for its Marketing Senior Associate, Paid Media, by providing learning opportunities, a supportive environment, and the autonomy to innovate. Employees are encouraged to contribute to exciting projects in a collaborative atmosphere that emphasizes learning, creativity, and professional development.

In the position of Marketing Senior Associate, Paid Media at Enova, you'll handle a variety of paid media channels including programmatic advertising, streaming audio, podcasts, and display ads. You will also engage in traditional media initiatives to develop a comprehensive marketing strategy focused on customer acquisition.

The budgeted annual salary range for a Marketing Senior Associate, Paid Media at Enova is between $75,000 and $111,000. The final salary will depend on qualifications, experience, and other relevant factors determined during the hiring process, with additional compensation options such as bonuses and stock units available.

When answering this question, highlight your specific experiences managing programmatic campaigns, discussing measurable outcomes you’ve achieved, and how you leveraged data to optimize performance. Be sure to illustrate your familiarity with tools and technologies relevant to this area as well.

Share a structured approach you take for data analysis, such as using A/B testing to assess different ad creatives or targeting strategies. Emphasize how your analytical skills inform decision-making and the continuous improvement cycle of your campaigns.

Discuss your proactive methods for staying informed about industry trends, such as subscribing to marketing journals, attending webinars, or participating in professional organizations. You can also mention any specific resources you utilize to enhance your knowledge.

Choose a project that showcases your problem-solving skills and ability to adapt. Explain the challenges faced, the strategies you implemented, and the successful outcome due to your actions, illustrating your resilience and creativity.

Emphasize the importance of teamwork in your previous positions. Share specific examples of successful collaborations with creative teams, analysts, or external vendors, and the positive impact these partnerships had on campaigns and performance results.

Offer insights into your organizational methods, such as using project management tools or setting specific deadlines. Highlight your ability to balance priorities and ensure on-time delivery of campaigns while maintaining quality and attention to detail.

Detail your experiences managing budgets for various campaigns, including how you track and report performance metrics against financial goals. Describe your approach to reallocating budget based on campaign performance insights.

Prepare a few standout examples of A/B tests where you varied the ad copy, visuals, or audience targeting. Discuss the hypothesis behind the tests, the results you achieved, and how those insights shaped future campaigns.

Identify key performance indicators relevant to paid media, such as click-through rates, conversion rates, and return on ad spend. Elaborating on these metrics shows your analytical mindset and how you translate data into actionable insights.

Express your enthusiasm for Enova’s values and culture, including your interest in contributing to an inclusive work environment that promotes innovation and growth. Reference specific aspects of the company that resonate with you and align with your career goals.