Business Development Manager

As a Business Development Manager at Fitfactory, your key responsibilities will include proactive lead generation through various digital channels like LinkedIn and email, executing targeted outreach campaigns via HubSpot, and developing a robust pipeline by qualifying both inbound and outbound leads. You will also collaborate closely with the Sales Manager and the Marketing Director to refine strategies and messaging, ensuring that our efforts resonate well with prospects.

To be considered for the Business Development Manager position at Fitfactory, candidates should have 3–5 years of experience in a similar business development or sales development role, a proven track record in outbound lead generation, and familiarity with HubSpot CRM or similar tools. Strong communication skills across various platforms, particularly in video and storytelling, are essential, along with a full UK driving licence.

Fitfactory places a strong emphasis on development and growth, offering regular reviews and clear paths for career progression to its Business Development Managers. Your success in generating high-quality leads and contributing to the company's growth will be recognized and rewarded, providing a unique opportunity to advance within a collaborative and supportive environment.

Fitfactory is deeply committed to work-life balance, offering hybrid and flexible working options to its Business Development Managers. This approach allows you to balance professional responsibilities with personal commitments, enhancing overall job satisfaction and productivity while ensuring that you can thrive both in and out of the workplace.

The company culture at Fitfactory is vibrant, supportive, and collaborative. As a Business Development Manager, you’ll be part of a friendly team that fosters open communication and encourages the sharing of innovative ideas. Regular social events and internal awards are just some ways we celebrate our achievements and maintain high employee engagement.

When answering this question, highlight your experience in using diverse channels for lead generation, such as LinkedIn, cold calling, and email outreach. Discuss specific strategies you've found effective, showcasing your ability to innovate and adapt based on industry trends and customer needs.

Discuss your hands-on experience with HubSpot CRM, detailing how you've used it to track leads, manage pipelines, and monitor key performance indicators. Provide examples of how this tool has enhanced your sales strategies and improved communication within your team.

For this question, describe the steps you take to create engaging video content, from understanding the target audience to personalizing messages that resonate. It’s effective to mention the importance of keeping videos concise and compelling, as well as how you measure their effectiveness.

Explain your methods for keeping informed, such as subscribing to industry newsletters, joining professional groups, and attending webinars. Highlight how this knowledge helps you identify new business opportunities and adapt lead generation strategies effectively.

Emphasize the importance of collaboration with sales and marketing teams. Describe specific instances where collaboration led to better outcomes, such as refining messaging or executing successful campaigns, showcasing your ability to work cohesively for shared goals.

Outline the criteria you use to qualify leads, such as level of interest, fit within your target market, and the lead's readiness to purchase. Discuss any tools or metrics you leverage to support your qualification process, ensuring it's aligned with the company's sales goals.

Share a specific example of a challenging sale, focusing on the strategies you employed to overcome objections and the creative solutions you proposed. This will illustrate your problem-solving skills and resilience as a Business Development Manager.

Discuss your role in planning and executing outbound sales campaigns, including the methods used to reach potential customers, tools utilized, and how you measured success. Highlight any significant outcomes that resulted from these campaigns.

Explain your organizational strategies for prioritizing tasks. This could include time management techniques, the use of tools like task lists or calendars, and how you stay focused on high-impact activities that contribute to your goals as a Business Development Manager.

Share your personal motivations, whether it's achieving sales targets, building meaningful client relationships, or being part of a dynamic and innovative team. Reflecting on what drives you can provide insight into your personality and fit within the company culture.