Product Marketing Manager

As a Product Marketing Manager at EverTrue, your primary responsibilities include overseeing the go-to-market strategy and execution for product launches, crafting compelling messaging tailored to different market segments, and developing crucial sales enablement materials. You’ll work closely with Product, Sales, and Customer Success teams to ensure everyone is aligned and informed about product strategy while tracking competitive intelligence and market trends.

To qualify for the Product Marketing Manager role at EverTrue, candidates should have a minimum of 3 years of experience in product marketing, along with strong communication skills and a solid understanding of both marketing and product domains. Additionally, experience in B2B SaaS environments, preferably in multi-product or high-growth frameworks, is highly valued. A passion for the education/non-profit sector is also crucial.

A Product Marketing Manager at EverTrue can significantly contribute to our mission of building relationships and inspiring generosity by crafting effective marketing strategies and messaging that resonate with educational institutions and non-profits. By developing customer stories and ROI narratives, you will help highlight the impact of our products, thereby facilitating better engagement with donors and alumni.

EverTrue offers a remote-first environment where team members can work flexibly from various locations across the U.S. We value inclusivity and foster a culture of collaboration and innovation. Employees enjoy excellent work-life balance options, including discretionary time off, holiday breaks, and unique perks like Flex Fridays, ensuring a healthy and happy workplace.

At EverTrue, we prioritize your personal and professional growth. Our True Growth perk includes a stipend for you to invest in your development. Plus, our inclusive culture encourages continuous learning and adaptation, aligning with the evolving skills needed in product marketing. We believe that as you grow, so does the whole team.

Certainly! When answering this question, focus on a specific launch you managed, detailing the strategy you developed, the teams you collaborated with, and the results achieved. Highlight your ability to communicate effectively across departments and ensure alignment, as these are key skills for the Product Marketing Manager role at EverTrue.

To effectively answer this question, share specific techniques or tools you've used, like surveys, market research, or competitive analysis. Emphasize your natural curiosity and how you've applied insights from customer feedback to inform product marketing strategies, which is critical for this role.

In addressing this question, talk about your experience in segmenting the target audience and tailoring messaging accordingly. Highlight any frameworks or methodologies you've utilized to understand the personas, ensuring your strategy aligns with their needs and preferences for EverTrue’s diverse clientele.

Share a cohesive example where collaboration with sales positively impacted enablement materials like decks or one-pagers. Discuss how you gathered insights from the sales team to ensure the materials effectively addressed customer questions and facilitated the sales process, showcasing your teamwork and strategic thinking.

Explain your system for staying up-to-date with competitors, whether through tools, regular check-ins, or market research. Discuss how you've used this intelligence to influence product or marketing strategies and ensure that EverTrue remains competitive and informed.

Discuss the steps you would take to create a go-to-market strategy, including market analysis, defining target personas, developing messaging, and establishing metrics for success. Be sure to highlight the importance of cross-functional collaboration, which is essential for the Product Marketing Manager role at EverTrue.

Discuss your belief in the power of storytelling and give examples of how you’ve previously crafted narratives that engage customers and illustrate product value. Emphasize how effective storytelling can enhance customer connections and convey the mission of a company like EverTrue.

In your response, share time management techniques and tools you use to prioritize tasks, such as creating a timeline with deliverables or using project management software. Explain how you ensure that both immediate and long-term goals are met effectively without sacrificing quality.

Identify key performance indicators (KPIs) that matter to product marketing, such as conversion rates, customer engagement metrics, and feedback from sales teams. Describe how you analyze these metrics to refine strategies and demonstrate the impact of your work at EverTrue.

Share the resources you rely on, such as industry publications, conferences, or networking with professionals within the sectors. Highlight any specific trends you've noticed recently and how they could influence EverTrue's product marketing strategies.