Paid Performance Manager

As a Paid Performance Manager at Revel, you'll lead digital marketing efforts focused on driving driver applications and first rides for our all-electric rideshare service. You'll manage channels like Google and Meta, ensuring efficient pacing and performance tracking while recommending improvements across creative, lead generation, and budget optimization. Your role includes collaboration with the data team to measure effectiveness and ensure successful project timelines.

To qualify for the Paid Performance Manager position at Revel, you should have at least 4 years of experience managing end-to-end paid digital channels, particularly Google and Meta. Familiarity with lead generation applications and lower funnel conversion events is preferred. Experience in high-growth accounts within a fast-paced agency or startup environment is highly valued, along with proficiency in data tools.

At Revel, a Paid Performance Manager will thrive in an entrepreneurial environment that values adaptability, humility, and ownership. You’ll work closely with various departments in a collaborative setting, ensuring that creativity and data-driven insights drive our marketing strategies. Revel encourages continuous learning and innovation, providing a supportive culture for its team members.

The Paid Performance Manager position at Revel offers a competitive compensation range between $46 to $69 per hour, depending on your relevant experience. This hourly rate reflects our commitment to attracting skilled professionals who can drive impactful results in the electric vehicle market.

The Paid Performance Manager plays a crucial role in driving the growth of Revel by optimizing paid social channels to attract qualified drivers and new riders. By focusing on improving customer acquisition costs and testing new ad formats and strategies, you'll ensure that Revel continues to lead the way in electric vehicle adoption and urban mobility services.

When answering this question, highlight specific campaigns you’ve managed and the platforms you’ve used, such as Google and Meta. Discuss the objectives you set, strategies implemented, and the results achieved, focusing on metrics like CAC and ROI.

Provide examples of methods you've employed to enhance campaign performance, such as A/B testing for ad creatives, adjusting targeting options based on performance data, or reallocating budgets to better-performing channels. Emphasize the importance of data analysis in your approach.

Share your system for prioritizing tasks, whether it's based on timelines, available data insights, or campaign performance indicators. Explain how you ensure that each campaign receives the attention it needs for optimal results without affecting overall quality.

Discuss specific tools or methodologies you’ve used for tracking campaign performance, such as UTMs and conversion pixels. Explain how you've used data to analyze performance funnels and attribute conversions to specific marketing efforts.

Explain your approach to professional development, including attending industry conferences, participating in webinars, or following influential digital marketing publications. Highlight your commitment to continuous learning and staying ahead of industry changes.

Use a specific example to illustrate how you analyzed performance data and identified the need for a strategy shift. Discuss the actions you took, the rationale behind them, and the outcome of the adjustments on the campaign's success.

Mention specific tools you're proficient in, such as Google Ads, Facebook Ads Manager, or analytics platforms. Describe how these tools aid you in monitoring performance, tracking conversions, and optimizing campaigns.

Discuss strategies you've implemented to lower customer acquisition costs, such as refining targeting, experimenting with ad creatives, utilizing optimized bidding strategies, and continuously analyzing data to inform decision-making.

Explain how you define success for your campaigns, typically in terms of metrics like CAC, LTV, and overall ROI. Offer examples of key performance indicators you track and how you use them to make data-driven decisions.

Articulate your enthusiasm for Revel's mission of accelerating EV adoption and how your skills align with the company's growth goals. Share what excites you about the role, such as the opportunity to impact urban mobility or work in an innovative environment.