Go-To-Market Engineer

As a Go-To-Market Engineer at Flaunt, your main responsibilities will include developing and executing account-based marketing strategies, managing outreach plans for targeted prospects, and creating compelling content that highlights the value we provide. You’ll work on understanding industry verticals such as skincare and wellness, ensuring our marketing efforts resonate with leadership teams. Additionally, you’ll be driving visibility through social media strategies and securing high-profile speaking engagements.

To qualify for the Go-To-Market Engineer position at Flaunt, candidates should have at least 2 years of experience in either a BDR/SDR role, sales, or marketing. Proven experience running end-to-end account-based marketing campaigns is essential. Strong writing and storytelling skills are critical for creating personalized and persuasive content, along with familiarity with tools like LinkedIn and marketing automation platforms.

Flaunt offers a competitive salary ranging from $115,000 to $140,000, depending on experience. Additionally, the role allows for a flexible work arrangement, offering options for full-time or contract positions. Joining our team means becoming part of a company that values innovation, effort, and empathy, with a commitment to professional growth and diversity in the workplace.

The Go-To-Market Engineer contributes significantly to Flaunt's growth strategy by spearheading account-based marketing efforts, helping to shape the company's outreach to high-value prospects. This role involves not just executing strategies but also creating content that showcases Flaunt's unique value proposition to relevant markets, ensuring that our messaging drives engagement and ultimately leads to increased revenue.

At Flaunt, you can expect a company culture that emphasizes innovation, collaboration, and inclusivity. Our core values of guts, effort, and empathy are imbued in everything we do. We’re a dynamic, fast-paced team that thrives on resilience and adaptability, valuing every team member's contribution towards our mission of helping businesses grow through strategic loyalty solutions.

When answering this question, outline specific campaigns you’ve managed, detailing the strategies you used for outreach and personalization. Highlight the results achieved and what tools or processes were integral in managing those campaigns to showcase your capability in executing account-based marketing effectively.

It is essential to discuss specific methods you would use for in-depth research on target companies. Explain how you would leverage online resources, LinkedIn insights, and industry reports to become familiar with each business's pain points and needs, enabling personalized outreach frameworks.

Respond by suggesting a combination of profile optimization, thought leadership content sharing, and tailored messaging that positions the founders as industry experts. Share examples of similar successful strategies you’ve implemented in the past to illustrate your understanding of social media's role in business development.

Discuss your organization techniques, such as using project management tools or calendars to track timelines. Share an example of a situation where you had to manage multiple projects, emphasizing your decision-making process to prioritize effectively based on urgency and strategic importance.

Highlight your understanding that empathy allows you to connect with prospects on a personal level, making your outreach more effective. Share examples where empathetic approaches have led to understanding customer needs better, resulting in successful conversions or meaningful relationships.

Share a specific content piece and explain the context behind its creation, the target audience, and the marketing objectives. Discuss the results it achieved, such as engagement metrics or customer feedback, to illustrate your content creation skills and understanding of market needs.

Articulate your plan to first conduct thorough market research to understand industry trends and consumer behavior in skincare and wellness. Emphasize how you would tailor both the messaging and marketing strategies to resonate with this audience effectively while building relationships with influential stakeholders.

Be specific about the tools you've used, the campaigns you've managed with them, and the results achieved. Discuss how automation has helped streamline your processes, maintain organized workflows, and enhance target engagement in your previous roles.

Discuss the key performance indicators (KPIs) that are relevant to B2B marketing, such as engagement rates, conversion rates, or ROI. Share your experience in analyzing these metrics and how they have informed adjustments to future campaigns.

Show your excitement by connecting Flaunt's mission and growth trajectory to your personal career goals. Discuss how being part of a high-caliber team in a fast-growing company aligns with your ambitions and opportunities for professional development.