Sr. Manager, Creative - Copywriting

As a Sr. Manager, Creative - Copywriting at G-P, you will lead the development of high-quality copy for various platforms, mentor junior writers, and collaborate with multidisciplinary teams to craft engaging content. This includes overseeing advertising campaigns, digital content, and ensuring brand consistency across all touchpoints.

Candidates applying for the Sr. Manager, Creative - Copywriting role at G-P should have at least 6 years of copywriting experience with 2 years in a leadership position. A strong portfolio showcasing diverse creative work, exceptional writing skills, and experience collaborating with teams are essential qualifications.

At G-P, the creative team is empowered to innovate and thrive. We encourage collaboration, brainstorming sessions, and provide access to the latest industry trends and best practices to ensure our creatives can push boundaries while producing top-notch content that aligns with our business objectives.

The work environment for the Sr. Manager, Creative - Copywriting at G-P is a flexible remote-first setup that promotes innovation and collaboration. You'll find a diverse and inclusive culture where every contribution is valued and celebrates authenticity.

Yes, while not mandatory, experience in the tech sector is preferred for the Sr. Manager, Creative - Copywriting position at G-P. This experience can enhance your understanding of the industry trends and digital marketing strategies that are vital in shaping creative content.

In responding to this question, you should highlight a specific project that showcases your writing skills, collaborative efforts, and the resulting impact it had, whether in terms of client feedback or measurable outcomes.

Describe your techniques for fostering creativity, such as encouraging open dialogue, using prompts or frameworks to guide discussions, and ensuring everyone feels included. Discuss how you help transform ideas into actionable concepts.

Talk about specific strategies you use to mentor, such as providing constructive feedback, guiding them through projects, and enhancing their skills through workshops or one-on-one sessions. Highlight any successes from your mentorship.

Explain how you research and immerse yourself in the brand’s identity, values, and previous campaigns. Discuss the importance of maintaining consistency in tone and style while adapting your writing to various mediums.

Illustrate your approach, which may include subscribing to industry publications, attending workshops and webinars, networking with other professionals, and experimenting with new tools or techniques to keep your skills sharp.

Detail your organizational strategies, such as prioritizing tasks, using project management tools, and setting realistic timelines for yourself and your team to ensure all deadlines are met without compromising quality.

Share examples from your portfolio that showcase your versatility in different formats such as advertising campaigns, social media posts, or landing pages. Explain how each project contributed to your growth as a copywriter.

Discuss key performance indicators (KPIs) you track to evaluate success, such as audience engagement rates, conversion metrics, or client satisfaction. Explain how these insights inform your future projects.

Provide an example where you effectively presented a concept that may have initially been met with hesitation. Discuss your preparation, the rationale you used to advocate for your idea, and the outcome.

Explain your process for accepting and analyzing feedback, making adjustments based on the client’s vision and goals, and how you ensure those revisions still maintain the integrity of the initial concept.