Coordinator of CRM and Student Outreach

The Coordinator of CRM and Student Outreach at High Point University is responsible for managing daily communication functions using the Slate CRM package, data management, developing outreach strategies, and ensuring effective communication flows. You will also be involved in statistical reporting to improve recruitment strategies and collaborate with various university offices.

To qualify for the Coordinator of CRM and Student Outreach position at High Point University, candidates should hold a Bachelor’s degree in a related field, with a Master's preferred, and have 3-4 years of experience in a relevant position. Experience in marketing or admissions and familiarity with CRM systems are essential.

The Coordinator of CRM and Student Outreach plays a pivotal role at High Point University by analyzing data and producing reports to enhance recruitment strategies. This includes monitoring communication effectiveness and leading efforts to improve outreach and yield management, all aimed at fostering student engagement and satisfaction.

Essential skills for the Coordinator of CRM and Student Outreach position at High Point University include effective communication, expertise in digital media tools like Microsoft Office and Adobe, impeccable time management, and the ability to work collaboratively within a team and adapt to changing environments.

Preferred experience for the Coordinator of CRM and Student Outreach role at High Point University includes 3-4 years in a related position, marketing and admissions experience, as well as previous experience with CRM lifecycle management and production of media content, particularly in email and print.

When answering this question, detail any specific projects or initiatives you've undertaken using CRM platforms, especially Slate. Highlight your understanding of CRM lifecycle management, data integrity, and how you've utilized these tools to improve communication and processes.

To effectively prioritize tasks, discuss your organizational skills, tools you use for project management, and how you balance urgent tasks with long-term projects. Providing examples of past experiences where you've managed multiple priorities will strengthen your response.

Share specific strategies you've implemented in past roles, such as segmentation of your audience, personalized communications, or innovative outreach methods that have successfully engaged students. Use metrics to illustrate the impact of these strategies when possible.

Discuss your methods for maintaining data integrity, including regular audits, validation methods, and adherence to data management best practices. Provide examples of how you've addressed data discrepancies in previous roles.

Explain your view on the importance of collaboration in achieving your goals as Coordinator of CRM and Student Outreach. Share ways you've successfully fostered teamwork, such as through regular meetings, shared platforms for communication, and team-building activities.

Outline the metrics and tools you use to assess the success of your communication strategies, such as tracking open rates, engagement scores, or feedback mechanisms. Emphasizing a data-driven approach will illustrate your proficiency in evaluating and improving outreach efforts.

Share a specific example of a marketing initiative you spearheaded, detailing your role, the strategies you employed, and the measurable results achieved. Highlight any challenges you faced and how you overcame them to ensure success.

Discuss specific engagement techniques, such as personalized outreach, follow-up strategies, or interactive content that resonates with prospective students. Providing concrete examples will strengthen your response.

In your response, emphasize accountability and problem-solving. Share how you would analyze the error, communicate with affected parties, and implement corrective measures to regain trust and improve future communications.

Articulate your understanding of current trends affecting student outreach and CRM management, such as the increasing importance of data analytics, personalization, and digital engagement. Share thoughts on how these trends could be integrated into High Point University's strategies to enhance outreach.